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@TheFilesWithDUB Trying to sound sophisticated in front of the baddies gone wrong 😂
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Alright now im truly stunned they keep contradicting themselves "We have never heard this Drake"???
Janice STFU has the same robotic-ness of Search & Rescue.. doesnt mean its not dope but no reason to be obtuse
Micah Jung Un@Micah_W17
Im not sure we heard the same album...all I heard was Woe is me bars all thru Iceman.
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@rebelmindx Two birds one stone: Bypass label sabotage for the rollout + negotiation leverage for whatever is next. OVO/DreamCrew provide the end to end product, just front the billions and get out of the way
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Drake's entire ICEMAN project and roll out is completely self-funded. ICEMAN was him showing UMG that he doesn't need them at all and that he has his own machine that can execute everything that a label does for an artist. From album production, marketing, promotion, and overall rollout, and at a level that's never been done before.
Oreoluwa Peters | MR ROLLOUT@OreoluwaPeters
Drake really said: “Since it’s allegedly my last UMG run… let me spend that marketing budget like I’m throwing myself a send-off” 😂 • 3 projects • 16 visuals • Ice sculpture campaign • Iced the CN Tower (reportedly worth $15M+) • Rollout logistics allegedly costing $2M+ • Different demographics strategically fed Hot take: Is this one of the greatest album rollouts of the streaming era? 👀 I’m Oreoluwa Peters aka MR ROLLOUT. I break down culture, strategy and how artists turn moments into movements.
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