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“we go run am”
a resounding word of assurance from your homeboys when all hope seems lost.
ajay@1meajay
"nothing spoil" a grammatical masterpiece
English
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In Kano, especially in markets like Kwari, there are young men around Salim Goje's age who are far wealthier than him. However, because of their culture and religious upbringing, they keep a low profile. People know they have money, but they do not know the true extent of their wealth. That is how the lives of young entrepreneurs seeking success should ideally be.
This is why, whenever Kano eventually reveals its wealthy individuals, it is usually to the surprise of the world. Their wealth was not made overnight; it was accumulated quietly over many years. The world only becomes aware of it when it reaches a level that can no longer be hidden.
The reason I mention this is that, for someone of his age, Salim Goje has exposed himself too much. This is not because I am from Kano, but I believe that if Salim Goje truly carried the Kano business mentality, he would have remained discreet while continuing to build himself and his businesses. Then, years later, people would suddenly hear of his success without knowing exactly where it came from, just as happened with AA Rano, Aliko Oil & Gas, AY Me Kifi, SUFAYE, and others.
The lifestyle Salim Goje has chosen is not one that increases wealth; it is one that drains it. Yes, there is fame, but when you constantly surround yourself with actors, TikTok influencers, and celebrities, pay for songs to be made about you, and appear in videos dancing alongside them, that is not the kind of lifestyle a person seeking long-term business success should embrace. It is a lifestyle that consumes money without generating investment returns. Once that money is spent, it is gone and does not come back with profit.
Anyone observing Salim Goje's life today will notice that even his real estate business no longer seems to receive the attention it deserves. Some may argue that he has employees handling it, but serious business-minded people will understand what I mean. He is constantly attending events, celebrations, and social gatherings.
May Allah guide him to make positive changes, abandon excessive worldly distractions, and continue building his business. Ameen.
— Safiyanu Kabir Sani.

English
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