Netlify

You can now start a Netlify project with a prompt. Type what you want to build, pick your agent, get a live URL on production infrastructure in minutes. This is netlify.new. Here's what that actually means: ntl.fyi/46TbFce

Now your team can generate new pages without thinking about layouts or code. Prompt templates help preserve engineering decisions, Agent Runners makes them available for the rest of your team to apply. netlify.com/blog/how-to-en…

Then create a prompt template that exposes only the content variables: Campaign name: {{campaign_name}} Headline: {{headline}} Description: {{description}} CTA text: {{cta_text}} Slug: {{slug}} The structure stays consistent across every page.

Prompt templates work great for the work you do on repeat. Marketing pages are a good example: - event pages - beta signups - product pages Here’s how you can help your team reuse existing patterns ↓

What's next for Mattel? Leaning into AI to eliminate repetitive setup work, scaffolding, and common React patterns. Already aligning with Netlify AI Gateway, Agent Runners, and Observability. The infrastructure is stable. Now they build. Read the full story: netlify.com/customers/matt…

74 Netlify sites supporting global presence. ~70 active projects across brands and internal services. Zero emergency calls. That last one is the one Mark actually cares about.

500+ digital properties. Issues day and night. Every fix pulling in sysadmin, cloud admin, network admin, and DevOps. Mattel called it "death by a thousand cuts." Here's how they got out. 🧵

Hot take: most AI app builders are demo tools pretending to be platforms. Amazing start. Then you need auth, a database, an API proxy. And you're migrating. The migration IS the product decision. It's just disguised as a starting experience. netlify.com/blog/start-a-n…

You can also create your own prompt templates. Keep them private for your team's recurring workflows, or submit them to the Netlify community for everyone to use.

Skills tell agents how to use Netlify correctly. Prompt Templates combine them into ready-to-use patterns. Less time on setup. More time on what makes your app different. netlify.com/blog/better-ag…

Raise your hand if you've fought CORS errors at 2am trying to connect a frontend to an AI API. ✋ On Netlify: AI Gateway is already there. One endpoint. OpenAI, Anthropic, Gemini. Agent wires it up. The best feature is a problem that doesn't exist. ntl.fyi/46TbFce

SREs have been dreaming about self-healing systems for 20 years. The Google SRE book promised them. Scripting got us partway there. And now AI is getting there. So why does it feel like a threat? Dana Lawson, CTO at @Netlify, has a hypothesis: your career was built around being the one who holds reliability together. That identity is real. The fear that comes with letting go of it is real too. But here's what she doesn't let people off the hook on: LLMs are modeled off human brains. The pattern matching, the intuition, the ability to spot something wrong before you can explain why. That's yours. AI is trying to replicate it. Not replace it. "Look at coding agents as an extension of yourself. That's how you're going to have job security. But you've got to fight for it." Dana Lawson and @SylvainKalache , Head of Rootly AI Labs, get into why the pushback against AI in reliability is really about identity, and what it takes to come out ahead.

It's intentional friction. Typing "DELETE" forces a pause before something permanent. Without it, people accidentally click through confirmation dialogs on autopilot or assume there's an undo. In most SaaS platforms hosting real resources, there isn't one. The extra step exists to protect you, not slow you down.

@Netlify Why do we have to type ‘DELETE’ to confirm instead of just clicking ‘Delete’ when prompted with ‘Are you sure you want to delete your account? This action is permanent and cannot be undone.

Two weeks of prompt-first building on Netlify. Haven't tried it? Prompt, agent, live URL, iterate in place. No setup. No migration. Same infra throughout. ntl.fyi/46TbFce