OpusClip
851 posts

OpusClip
@OpusClip
🔥 Welcome to a new era of short video creation.
San Francisco Entrou em Kasım 2022
367 Seguindo12.3K Seguidores

The video distribution playbook has changed.
At NAB Show last week, we moderated a panel with Graham Stephan, Jack Selby, and Sanjay Jenkins (Co-founder of Replo) on how clipping has moved from growth hack to industry standard.
There were three big takeaways we heard across the creators and brands winning right now:
1. Your hook is everything. More times than not creators and brands won't even post a video if their hook feels subpar.
2. Those are are winning are posting clips across MULTIPLE accounts. Gone are the days of posting on one account 1x a day. The best in class creators and brands post multiple times a day across multiple accounts.
3. Build long form with clipping in mind from day one. Brands are now running livestreams on high revenue days like Black Friday, product drops, and launches, specifically to generate clips and push them across social in real time.
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OpusClip retweetou

Clips are no longer the byproduct of the main product — they’re the main product. No matter the size of the show, they drive the ultimate reach 👇

Ed Elson@edels0n
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@switso_kr @AgentOpusAI Hi!
We're sorry to hear about your OpusClip experience.
Upon review, one of our Senior Specialists has been working with you since a few days ago before your X post.
When you have a moment, can you please reach back out to Frank? He's ready to help ASAP - thank you!
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Introducing Agent Opus, the first AI video agent built for social media.
▶︎ Your in-house creative team that knows your taste
▶︎ Trained on what makes a video scroll-stopping
▶︎ Pulls real-world assets from across the web
▶︎ Generates motion graphics with no AI aftertaste
Join the waitlist below.
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Authenticity is king.
In today’s era of "content overload", the content that wins today is the kind that speaks directly to people in the simplest way possible.
That’s why we’re seeing a surge in raw, unfiltered formats like selfies (in 0.5 mode ofc), talking straight to camera videos with minimal editing, etc.
People want real.
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@homesandpeople @AgentOpusAI Hi there! We're so sorry to hear you're experiencing voice cloning issues.
One of our Support Specialists is currently assisting you and will deliver any updates to you via your open ticket.
We appreciate your patience and support!
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@AgentOpusAI I have been trying to reach your tech support for 3 days for an issue I am having with voice cloning. I left a message via chat on the dashboard. Is there anyone that can help? What is your process?
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If your content isn’t moving the needle, it’s probably because you’re not thinking like a creator.
Join Monica Khan, Founder of Creator Revolution and Senior Advisor at McKinsey & Company and our very own Sachin Kumar, Creator Expert and Product Marketing Manager, on Tuesday March 24 at 10am PT for a tactical breakdown of how top legacy companies are applying creator-led strategies to drive real, measurable growth.
In this live webinar, we’ll break down:
• What companies are getting right and wrong about creators
• Translating creator playbooks into actionable, growth tactics
• What "winning" looks like in todays "for you" era
You definitely don't want to miss out on this one!
Register here: lnkd.in/guBPTp-G

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Audacy hit 1B+ views by repurposing content they already had by turning long-form audio into short clips across TikTok, IG, & Shorts without adding headcount.
Why? To move faster, speed up time to market, and outperform competitors.
Lesson: In the “For You” era, volume + speed wins. Tools like OpusClip make it possible to drive massive viewership without adding headcount. Audacy is a great example of how a legacy media company can leverage cutting edge technology to move faster, scale distribution, and outperform competitors.
Want to learn more? Click the link: opus.pro/how-audacy-dro…
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Clip and Ship: How Social Media Impacts Traditional Sports Viewership x.com/i/broadcasts/1…
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If you're not adapting to modern content consumption, you will fizzle out.
Most of our top performing customers have already implemented our API to power a “TikTok style” feed, breaking down their long-form content into bite sized clips built for the modern viewing experience and have already seen stronger viewership and engagement.
The shift already happened and is only getting stronger. If you want to stay relevant and visible, you need to be optimizing for vertical content.
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We've all heard of Cluely (I hope). What's interesting is that they invested in over ~10K+ net new clipping accounts to push the “Cluely” name forward, and in doing so, reached ~$500K in ARR in just two months. This is the new world of marketing. While you’re still trying to figure out how to create the sleekest marketing promo video for your company, a 21 year old just took your entire market share by clipping 😯
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Does short-form content kill long-form performance? No!
To break this myth, we ran a case study on Jay Shetty’s YouTube channel and found that a massive ecosystem of short clips across TikTok, Instagram, and YouTube Shorts was launched alongside his long-form episodes, driving millions of views back to the long-form content and creating atypical spikes in viewership.
Read more here: lnkd.in/gcnRtEVE
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As AI tools continue to evolve, we’re entering a new era of the creator economy where anyone, anywhere, can become a creator.
Creators can now jumpstart their journey faster than ever before by using AI tools and spend more time on building their uniqueness and personal branding.
How do you think AI will shape the future of the creator economy?
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Clipping strategies can not only drive long-form viewership, they can actually be used to move products.
While clipping is an excellent “top of funnel” play, some of the biggest creators and brands (like Khloe Kardashian) are using clips as a direct growth lever for conversion.
Read more here: lnkd.in/gcnRtEVE
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The goal should always be to stay top of mind for your audience and customers. The "7 scrolls away" method is something we constantly emphasize with our clients, i.e. how do you make sure you're seven scrolls away (or less) from your target audience? Surprise, the answer always comes back to CLIPPING 🚀
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