Campaign

“If you’re really strict, you’ll have no options left”: why brand anxieties around client conflict are diminishing buff.ly/s6oeVyz

Can we talk about the value of comms planning? @MaisieMcCabe buff.ly/4OyIgMz

Movers & Shakers: WPP Creative, Born Social, Ogilvy, We Are Social, Reach, Unbound and more buff.ly/QWUK1KK

Brand Film Awards 2026: winners revealed buff.ly/YS2lk2g

Chivas Regal creates board game with F1 driver Charles Leclerc buff.ly/ayX0Q2v

Campaign Agency of the Year Awards UK names additional Creative Leaders of the Year buff.ly/SFCSzc8

Exclusive: Rude Health picks agency for creative and strategy account buff.ly/kNfdnU2

Exclusive: B&Q and Screwfix owner launches £91m media review buff.ly/qTHUeGz

Vue unveils 'love letter to cinema' shot by Taika Waititi buff.ly/CAJby5P

AA/Warc: adspend forecast for 2026 downgraded buff.ly/2zfWSj0

Iran war: agency groups flag ‘uncertainty’ and ‘drag’ on revenue buff.ly/TH8BpYn

Ad of the Day – Vanish, "Unbearable blazer" by @HavasLondon buff.ly/HWN1eu6

Coach partners Selfridges with playground experience buff.ly/FcQjkr5

Santander gets Ant and Dec moving in first campaign by Publicis buff.ly/TiwMku3

AI turns CMOs into chief growth officers: Forrester buff.ly/fq8hpBE

New agencies storm indie media league, pushing out three frontrunners buff.ly/8lCHPZm

Why a creative is seeking Cannes gold after using AI to 'hug' late mum buff.ly/QVdTufM

Advertisers set to double down on audio spend buff.ly/8gQcid5

Why brands are rejecting ad agencies serving "overbaked" ideas buff.ly/AGEjQpm

Experience is the foundation, not the afterthought. The best brands at Cannes put the experience at the heart of the brief to drive organic reach and community. Identity explains why you should flip your marketing model: buff.ly/UtXWoAi #ad #brandmarketing