Sarah Hecht
169 posts

Sarah Hecht
@HechtShecht
#implicit research techniques to round out #consumer behavior story #MRX driven by #behavioral sciences

Justice Ginsburg paved the way for so many women, including me. There will never be another like her. Thank you RBG.


I can't wait to share the magic of storytelling with kids everywhere by reading a beloved children's book every Monday with @PBSKIDS and @Penguinrandom. I hope you’ll tune in today at 12PM ET as I read "The Gruffalo" on @PBSKIDS's YouTube channel and Facebook page!

Today, a grocery store employee saw me walking down the aisle, turned to me and said “Hi. How are you doing?” Words I’ve heard 1,000 times, but never sounded so sincere. The tone showed genuine concern for a fellow human in a stressful situation ❤️ #WeAreAllInThisTogether #bekind


Watch this. It shows why we should all do the right thing and stay home to the fullest extent possible. All of us can help slow the spread of the virus, protecting the elderly, the vulnerable, and each other. washingtonpost.com/graphics/2020/…




Our hearts grew three sizes measuring emotion this holiday season.

Sentient Series on Emotions in Advertising. Sentient looks at Mint Mobile's "Chunky Style Milk". Examining how negative emotions can be positive for your brand. bit.ly/2P4Tf0Q #mrx #newmr #emotion #stopthestaid #feelwhattheyfeel #MintMobile



Here is an example of how disgust can be valuable to your brand. Chunky Style Milk from Mint Mobile. "I thought this stuff wasn't valid? #iiex



