Matt Elms

Powerlete girls know what’s up 🔥

@EcomMame There is a chrome extension that I use to get these. Drop me a dm and I’ll send it over

@KodyNordquist Offer

I've created the ultimate offer testing guide. 12 Sections of the best offers. Broken out by industry / category. How to test them, what to test, what's worked and what hasn't. Tools to use. Where to test offers (web, ads, email etc...) And it's 100% free. Just like this tweet & comment "OFFER" and I'll send it to you. 👉 Must be following so I can DM you!

@mikefutia Shop

Claude Code + Shopify AI is f*cking cracked 🤯 Shopify's official AI Toolkit connects Claude Code directly to your store — and most DTC brands have no idea it exists. One prompt → Claude reads your entire product catalog, rewrites every description, and pushes the updates live. All from the terminal. All inside Claude Code. Perfect for DTC brands on Shopify who are still writing product descriptions manually, copy-pasting from Google Docs, and editing pages one at a time in the admin. Claude Code + the Shopify AI Toolkit fixes the entire workflow: → Install the official Shopify plugin in Claude Code → Authenticate to your store → Claude reads your entire product catalog → Rewrites every description to be optimized for AI shopping → Pushes updates directly to your store automatically → Validates every API call against Shopify's official docs before executing No Shopify admin tab-switching. No copy-pasting from a Google Doc. No hiring a copywriter to rewrite 50 product pages. What you get: - Claude Code connected directly to your live Shopify store - Product descriptions optimized for how ChatGPT, Gemini, and Perplexity recommend products - Bulk updates across your entire catalog from a single prompt - Full GraphQL API access — products, themes, inventory, orders, everything Claude can read and write - An official plugin built by Shopify that auto-updates as new features ship I put together a full playbook with the plugin install, the store authentication walkthrough, 5 DTC workflows to run on day one, and the exact prompts I used. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

@FynCas Ugc

100% free workflow these “plug-and-play” UGC ads are insanely fast to generate you can scale anything: - ecom brands - saas products - local agencies - info businesses rt + comment “UGC” and i’ll send you the blueprint (must be following so I can DM)

We just shipped the Upstack CLI — and it integrates directly with Claude Code by @AnthropicAI. Your AI assistant can now query your Shopify store's real attribution, revenue, and ad performance data. In plain English. No dashboards. No exports. No SQL. Instead of digging through tabs, just ask Claude: → "What's my new customer ROAS this week, broken down by Meta vs TikTok vs Google?" → "Build me a dashboard with NC ROAS, MER, and Meta CPM" → "Run a Q1 cohort analysis with weekly retention and LTV" → "Export April revenue by UTM campaign to CSV" Claude translates your question into structured upstack CLI calls, queries your real first-party data, and returns the answer. No LLM runs server-side. No hallucinated numbers. Just your actual pixel data. Setup in 3 commands: 1. npm install -g @upstackdata/upstack-cli 2. upstack init 3. claude That's it. Available now on all Upstack plans — no upgrade required. If you're a Shopify brand running Meta, TikTok, or Google ads and you're tired of reconciling numbers across tabs, this is the fastest way to get your real performance data into an AI workflow. Docs: docs.upstackdata.com/cli/install

@JosephDevoy This looks awesome

Introducing Tempo: The world’s first AI Head of Growth. AI can now scale a brand faster than any human, see how:

@conortrains It’s not just me then 😂

I think my sneezes have gotten louder as I've gotten older Starting to release gun shots like my old man at just 27 years of age 😫

@lifemaximised Campaign

Claude is INSANE for building Google Ads campaigns. We built a prompting system that takes you from zero to a completely optimized Google Ads funnel in a single session. It's helped us generate over $75M on Google Ads by targeting "hidden gem" search terms that most brands never discover. Inside the guide: → The setup prompt → Intent Gap Finder (uncovers hidden 10x+ ROAS angles) → Campaign Architecture Builder (complete structural guide) → Landing Page Brief Generator (matched to each intent angle) → Ad Copy Generator (optimized headlines, descriptions, sitelinks, etc.) If you want a copy, just like + comment "Campaign" and I'll send it to you. (Must follow for DM)

@nicktheriot_ Leads

I'm going to disable this post in 48 hrs... Because I just dropped the COMPLETE lead generation system that generated 200,000+ qualified leads and $45 MILLION in revenue for a single client through Facebook ads. This is the exact TOP-TIER campaign structure, CRM integration, and sales team optimization framework we use to get 7% close rates (while most brands are stuck at 1% with lead forms). We charge $10,000/mo to do this for clients… But today, I'm giving it away 100% FREE. Like + Comment "LEADS" and I'll send it to you. (Must be following)

@codyplof Yes please! Looks awesome

If you still think AI sucks at design check this out. You need a really detailed design system but amazing on brand designs are possible in Claude. Very proud of this. I’ll send my design system if people want to see it to model theirs.

@benradack For the scaling campaign is that 20-30% below actual CPA or in platform reported CPA?

Cost caps are so back. Here's how I'm using them. 2 out of 3 of my campaigns are cost capped. The Scaling campaign for winners. The Zombie campaign for losers. **Zombie campaign:** → Cost cap set 40-50% below my average CPA → All failed creative tests dumped in here **Scaling campaign:** → One ad set for historical winners with a normal cost cap (20-30% below avg cpa) → One ad set for newer tests with a much higher cost cap, giving them room to spend Last month I moved away from them. Lately they've been crushing so I'm all in again...

@ToriiRowe Do you know when this is due to release to all accounts?

BIG NEWS: 🚨 Meta is updating Cost Cap and I think this one is going to matter for a lot of accounts. The current version has one setting. You put in your target CPA, the campaign tries to honor it, and if the cap is too tight relative to where the algorithm needs to operate, the campaign sits in learning and barely moves. The common response is to raise the cap manually until it starts spending, which defeats the purpose of having a cap in the first place. It's a product limitation that a lot of operators have just accepted as a Cost Cap problem when it's actually a configuration problem. The beta version fixes this by splitting Cost Cap into two priorities. One mode lets you set spend as the primary objective and treat the CPA target as secondary. The campaign gets out of the learning phase faster, builds signal, and still has your CPA target as the benchmark it's working toward, just not at the expense of delivery. The other mode keeps the traditional structure where CPA target is the primary objective and spend is secondary. If efficiency is your hard ceiling and you'd rather have low volume than bad volume, that mode still exists. The accounts I'd test the spend-first version on immediately are ones that have enough creative signal to warrant scaling but have been limited by how sensitive the algorithm is to a tight cap. The accounts I'd keep in traditional mode are the ones where efficiency is the actual constraint, not volume. This is Meta acknowledging something operators have known for a while. The tool wasn't wrong. The tool just didn't have enough flexibility for the range of situations people were deploying it in. More to come once real data comes out of the beta.

@AlexStiehl @IstvanicMarin Saw this too

@IstvanicMarin Something in the auction changed yesterday… all my manual bid campaigns went from being throttled by the bid to spending aggressively

In my scaling CC campaign, CPA went from $85 to $180 while spending 3x more on a daily basis No changes in ads or bids were made overnight There's no specific change in placement, country, age or gender breakdown The only thing I noticed is that CTR dropped 30%, and CR dropped 30%, and more spend over the night went to the prospecting segment, as I can see my % of new visits increased 50% So, okay, FB decided to do more prospecting, but how come all of a sudden, and why would it ignore the bid almost completely and spend the budget fully - any ideas on what else to check?

This week, like many other weeks in 2026 (2025 / 2024 / 2023 / 2022...) Meta ads simply broke. You probably haven't heard a peep from Meta on it, but it's been brutal. We're talking turning ad accounts off brutal. Some of you were probably 100% immune. Others had no idea because your teams suddenly tried shifting their creative / offers. Others work with agencies that probably set it and forgot it. Whatever it may be... I sound like a broken record here venting. But this just simply is becoming more and more unacceptable at the sheer level of these bugs. There feels like no recourse. No post-mortems. No true apologies. Just simply, break then kill a brand's performance for around a week, get a small refund, then move on to the next time it breaks. I'm tired guys. I know X is here to post about AI automations and how awesome I am, but the reality is this week (much like many other weeks prior) I find myself being therapist to CMOs and brand teams trying to figure out is this a bug, a creative issue, or the business. More and more it's a bug. I want Meta to be stable, but every year from Feb - May it's just a mess. Do we simply just pull budget during Meta's annual bug season? I'm out of answers personally but on behalf of the brands that pay me to manage advertising across every ad platform, I'd like some answers from Meta because it's the only one plagued with these issues at this scale.

@ToriiRowe Would love to hear what you’d do for powerleteclo.com 🙏

A few brands have reached out recently that are just too small for us to take on, so I want to try to give back here. When you run an ad account you are running a business. You are managing inventory. You are creating the cash flow. You are impacting new customers, returning customers, CVR, and LTV all at the same time. For 90% of brands, ad spend is the largest line item on the P&L, which means the person running the account is the single biggest lever on the entire business. Over the next few weeks I am going to break down exactly how I would run an ad account for specific verticals. Supplements, apparel, footwear, beauty, food and beverage, wellness, and whatever else people want me to hit on. This will be a 30,000 foot view. I cannot see every account and I will not know every nuance of your specific brand. But I can get you 80% of the way there. Drop your site or a vertical you want me to break down. Who knows, maybe if people dig it I will turn this into a live audit series.

People keep asking for this and I've been sitting on it for a while. Here's my 50 founder ad swipe file - you can copy and rinse and repeat. Lot's of these are running at scale - lot's are just cool concepts and variations to give you ideas to test. Pulled it all together into one swipe file. P.S this is a working file so I will keep adding too it! Everytime I see a new banger I will add. Comment "SWIPE" and I'll send it over.

@PhantomStays I’ll be out there next month 👌

the sad truth abt marbella🇪🇸 haters is they ain’t livin the gym in sun for hours + crystal clear blue water w baddie + homies birthday on the beach grill steaks portable sauna/cold plunge in ocean at midnight all on a random thursday marbella type life they’re smoking hookah in puerto banus & buying escorts at fitz n that sucks

@mannybarbas_ @CopyTradingAnon No engage through?

@CopyTradingAnon 7dc - highest value, standard attribution

My ad account structure is simple. I use a big cost cap CBO per region. >> One CBO CC for BIG4 (Uk, US, AU, CAN) >> One CBO CC for Asia >> One CBO CC for EU I then move my winning ads into a CBO highest VALUE campaign to optimise for high LTV / AOV customers. The rest of my time is focused on working on creative strategy with my team which IS the biggest lever for our brands. The reason we use CBO instead of ABO is we don't want to force spend on all our tests - because simply, we are testing too many ads weekly and when it comes to fashion, you can make 100's of ads out of 1 shoot (a lot of which look the same) so there is no need to forcefully spend on each ad. This exact setup allows us to do consistent $2m + months with not much headache (apart from the last few days in which i've gone absolutely insane). God-speed!

@mannybarbas_ Is the highest value campaign stacked countries that is broken out the same way too?

@kamal_razzak Would love to join please

I have a free ecom whatsapp group for smaller brands where I just give out free sauce and also people help each other out Does anyone want an inv? about 35 people in there right now brands only at this stage reply or dm for an inv!