Beverly Becker

The average person listens to nearly 4 hours of digital audio per day. That’s more time than they spend watching videos or scrolling social media. And yet… many brands still overlook it. Don't be one of them. Our latest blog dives into how to build optimized, conversion-driven digital audio campaigns that actually work. Learn the best formats, platforms, and tools to make your brand heard—loud and clear. Explore the blog here: hubs.ly/Q03kgM3t0 #DigitalAudioMarketing #DigitalAudioAdvertising #DigitalAds #DigitalAudioAds #BrandStrategy

What makes sponsored content truly impactful? At Content Works, we break it down—showcasing how strong hooks, real value, and clear calls to action drive engagement and results. From travel quizzes to public health campaigns, explore how five brands used storytelling to inform, inspire, and convert. Read the April edition of The Works: hubs.ly/Q03lx34c0 #SponsoredContent #StorytellingStrategy #ContentMarketing #PostmediaSolutions #TheWorks

Postmedia × VEEPS = New Opportunities for Advertisers VEEPS All Access has launched in Canada with Postmedia, unlocking a highly engaged entertainment audience for brands and advertisers. With live and on-demand concerts, comedy specials, music documentaries and more, VEEPS content expands our premium media network—and your reach. Combined with Postmedia’s growing 1P data, advertisers gain even deeper targeting capabilities and access to a uniquely passionate fanbase. Learn more and score 30% off a monthly subscription at hubs.ly/Q03q7d7N0 #Advertising #DigitalMedia #Streaming #AudienceTargeting #Postmedia #VEEPS

Privacy is now a competitive advantage. Consumers are more selective about who they trust — and first-party data helps you earn that trust. By collecting data transparently and using it to personalize your outreach, you can build stronger relationships and better campaigns. Understand the ‘why’ behind the shift and get practical steps to move forward. hubs.ly/Q03rF_s80 #TrustAndTransparency #MarketingInnovation #FirstPartyData #DigitalTrends

Want to meet future residents where they actually are? Digital Out-of-Home (DOOH) advertising is changing the game for retirement communities by connecting with seniors and their families in the real world, in real time. From digital billboards near healthcare centres to interactive kiosks in busy malls, DOOH uses dynamic visuals and smart targeting to tell your community’s story—clearly, creatively, and effectively. Ready to boost awareness, build trust, and drive action? Read our latest blog to see how DOOH can work for you: hubs.ly/Q03tzwMH0 #SeniorLiving #DOOH #RetirementMarketing #DigitalMarketing #SeniorCare #HealthcareMarketing #OutOfHomeAdvertising #MarketingStrategy #ContentWorks #Postmedia

Your next client is searching online—will they find your law firm? 79% of law firms say SEO is their most effective marketing channel. And firms actively investing in it see a 21% boost in organic traffic year over year. In today’s digital-first legal landscape, visibility on Google isn’t optional, it’s essential. Our latest blog breaks down: ✅ How SEO works ✅ Why it delivers more value than paid ads ✅ What it takes to build trust and attract qualified leads See how a strong SEO strategy can help grow your practice: hubs.ly/Q03vD3y90 Ready to get started? Book a consultation with our search experts today. #LegalMarketing #LawFirmSEO #SearchMarketing #OrganicGrowth #DigitalStrategy #ClientAcquisition

Performance Max (PMax) campaigns promise results, but are you seeing them? We break down what Canadian marketers really need to know about how to structure, optimize, and get the most ROI from PMax campaigns. Learn: ✅ What PMax campaigns actually do ✅ How to boost conversions without extra spend ✅ 4 ways to maximize performance ✅ Real-world success from a Canadian brand Smarter insights lead to stronger results. Tap the link to learn how to get more from your PMax campaigns: hubs.ly/Q03wcGRZ0 #GoogleAds #PMaxCampaigns #MarketingTips #AdStrategy #PostmediaMarketing

Where do most travel journeys begin? A Google search. If your travel business isn’t showing up on page one, you're missing out on bookings. In a market where 330.8M+ trips were taken by Canadians last year, visibility isn’t optional, it's essential. SEO puts your brand in front of high-intent travelers the moment they search for experiences like yours. But not all SEO is created equal. That’s where we come in. As one of Canada’s largest media publishers, Postmedia combines SEO expertise with a trusted network of 130+ brands to help you rise through the ranks. ✅ More visibility ✅ More trust ✅ More bookings Read our latest blog to learn why SEO is the engine travel brands need to unlock sustainable growth. hubs.ly/Q03xs9mx0 #TravelMarketing #SEOforTravel #CanadianTourism #DigitalMarketing #PostmediaAdManager

📢 Introducing Lives Told — A new place to memorialize a loved one Postmedia is proud to announce the launch of Lives Told, a digital product developed to help people memorialize their loved ones through professionally crafted life stories that combine permanence, beauty, and editorial expertise. From community leaders to everyday heroes, Lives Told is where their stories are thoughtfully shared and respectfully preserved. While Lives Told complements traditional obituaries, it’s also designed for the millions of families who either never published one or wish to honour someone well after their passing. As families spend less on traditional funeral arrangements, there is a growing demand for more personal and lasting alternatives. Lives Told meets this need with a full-service digital solution rooted in storytelling, technology, and care. Follow along and help us celebrate the people and moments that deserve to be remembered: 🔗 Instagram - hubs.ly/Q03xBg3j0 🔗 Facebook - hubs.ly/Q03xBgPb0 🔗 X (Twitter) - hubs.ly/Q03xBhcf0 🔗 LinkedIn - hubs.ly/Q03xBhgS0 Learn more here: hubs.ly/Q03xBhVR0 #LivesTold #Postmedia #Storytelling #Legacy #CanadianStories #HonouringLives

Want more from your landing pages? Dynamic Keyword Insertion tailors your landing page content to reflect exactly what your visitors are searching for. This increases relevance, strengthens ad performance, and helps drive more conversions. Instead of creating dozens of static pages, build one that adapts in real time. It’s smart, efficient, and proven to work, especially for PPC campaigns. Find out how dynamic keyword insertion can transform your next campaign: hubs.ly/Q03y0Knq0 #DigitalMarketing #LandingPages #DynamicContent #GoogleAds #ConversionOptimization #PostmediaSolutions #PPC #MarketingTips

Paid search is evolving and so should your strategy. From smart bidding to cross-channel integration and next-gen targeting, it’s time to go beyond the basics. Get ahead of the curve with these expert tips to boost your ad performance in a competitive landscape: hubs.ly/Q03ydr650 #PPC #SearchMarketing #DigitalAds #MarketingTips #PerformanceMarketing #SEM #Postmedia

P.A.M. is here to support Canadian businesses! 🍁​ ​ Get 25% off your next print or digital ad buy! Reach 18M+ readers through 130+ trusted Canadian news brands—your gateway to customers nationwide 🌎.​ Use code CANADA25 at checkout and unlock your discount today! 🚀 Click the link to get started: hubs.ly/Q03y0d6H0 #SupportCanadianBusiness #ShopCanadian #CanadaBusiness #CanadianMarketing #AdManager

The legal landscape is getting more competitive by the day, and traditional advertising isn't cutting it anymore. Programmatic advertising offers a smarter, faster, and more precise way to connect your firm with the right clients—exactly when it matters most. Want to know how it works—and why the industry is investing over $13B into it? Read our latest blog to learn more! hubs.ly/Q03gnv2_0 #LegalMarketing #ProgrammaticAdvertising #LawFirmGrowth #DigitalMarketing #MarketingStrategy

The upcoming federal election is your chance to connect with Canadians on the issues that matter. Postmedia’s trusted network of national and local platforms offers direct access to an informed, engaged audience. With data-driven targeting and flexible ad solutions, we help campaigns, organizations, and advocates deliver the right message to the right people—when it counts most. Ready to make your message count? Get started today! hubs.ly/Q03hcKrb0

Say hello to PAM – Postmedia Ad Manager! The self-serve platform designed to help your business get noticed fast. Whether you're targeting local customers or aiming for a nationwide reach, we've got you covered. With access to over 130+ publications and 18.4M+ loyal readers, PAM helps you connect with Canadians across the country, building trust in your brand. Start creating, start growing, and watch your business thrive. Let’s make it happen! Ready to launch your campaign with P.A.M.? hubs.ly/Q03cKD-p0 #MeetPAM #PostmediaAdManager #SelfServe #BusinessGrowth #ConnectWithCanadians

Navigating Economic Change with Postmedia 🌍📊 The economic landscape is changing, but trusted Canadian media remains constant. Postmedia connects you to 18+ million readers with 130+ reputable brands. Our custom advertising solutions help you stay ahead in these changing times, delivering targeted messages that resonate with your audience. Want to stay ahead in a shifting economy? Let us help you shape the future with tailored advertising solutions. Reach out today for more information: hubs.ly/Q03dv3-_0 #AdvertiseWithPostmedia #EconomicShift #TargetedAdvertising #LocalImpact #BusinessGrowth

It’s giving P.A.M. — Postmedia Ad Manager, where effortless advertising meets real-time results! With full control over your campaign, you can connect with premium, engaged audiences from Canada’s most trusted publications. See the impact instantly and engage with 18.4M+ loyal readers across the country. Ready to take control of your ad campaigns? Start today and make your brand shine! hubs.ly/Q03dFLVb0 #ItsGivingPAM #AdSuccess #PostmediaAdManager #EffortlessAds #TargetYourAudience #SelfServe #RealTimeResults #ReachCanadians

P.A.M. has main character energy—now it’s time for your business to take centre stage. Take control with: 💼 Easy management & real-time adjustments 💡 Automated reporting for instant insights ⭐ Premium ad units that grab attention With Postmedia’s vast network, you’ll reach an engaged Canadian audience, enhancing the impact of your ads. Ready to make your business the star of the show? Let’s get started! hubs.ly/Q03fyCbk0 #BoostYourBusinessNow #PostmediaAdManager #PAM #MainCharacterEnergy #AdManagementReimagined #ReachCanadians

Postmedia is here to support locally owned businesses that produce Canadian-made goods. With our 130+ trusted brands and 18+ million readers, your message can be heard nationwide. We offer cost-effective, custom advertising solutions designed to drive measurable results. Let’s strengthen the Canadian economy and make your brand the one consumers trust. Contact us to get started: hubs.ly/Q03fL9Rw0 #SupportCanadianBusiness #PostmediaSolutions #LocalImpact #AdvertisingThatWorks #MadeInCanada

Power Your Brand with Data-Driven Targeting 🔍📈 When the economy shifts, your advertising strategy should too. Postmedia helps brands like yours stay relevant with custom audience segments, sponsored content, and data-driven targeting. ✔ Over 18 million highly engaged readers ✔ Reach the right audience at the right time ✔ Amplify your message across 130+ trusted Canadian brands Ready to drive real results with data-driven targeting? Let’s start the conversation today! Contact us for tailored solutions: : hubs.ly/Q03bHSLD0 #DataDrivenMarketing #TargetedAdvertising #CustomSolutions #Postmedia #CanadianAudience