An AI council. At your service.
Want a 2nd pair of eyes on your hypothesis before you submit it to the wisdom of the crowd?
Now you can use six perspectives brought to life by ace optimizer Jon Crowder as your brainstorming partner ...
Through the newly launched Convert Chorus.
Here's who would benefit:
- Practitioners just starting out
- The perfectionists who score their hypotheses anyway .. (We see you, this council will not judge you as hard)
- Practitioners who don't have the luxury of 24*7 peer feedback
Why should you trust it?
Jon Crowder has spent 15+ years doing CRO and digital experience work that matters. From founding Sky UK's experimentation programme, to leading digital experience work for brands like GHD, The Donkey Sanctuary and Allsaints. He got tired of an industry that treats users like marks, so he built Another Web Is Possible. An ethical CRO consultancy with one rule: power to the users.
How the perspectives came about:
Chorus is Socratic method applied to experimentation. The idea is simple and about a thousand years old: Ibn al-Haytham, widely regarded as the first true scientist, argued that you should make yourself the enemy of every hypothesis you encounter. Scrutinise it. Stress-test it. Try to break it. Whatever survives that process is worth testing.
That's what Chorus does. Six perspectives, each designed to challenge a hypothesis from a different angle. Not to tear it down for the sake of it, but to make it incorruptible before it ever reaches your users.
Alternative Approaches.
Steps back and asks whether there's a better version of this idea, or a completely different angle you haven't considered yet.
Risk Assessment.
Asks the questions you'll wish you'd asked before launch. What could go wrong, and what are the downstream effects?
Targeting & Placement.
Checks whether you're testing the right idea in the right place, for the right people. Context matters as much as concept.
Evidence & Rigour.
Looks for the data, research or established principles behind the hypothesis. Good instincts are great, but they're better when they're backed up.
Boldness & Detectability.
Asks whether the change is meaningful enough to actually detect. A month spent learning nothing is a month wasted.
Devil's Advocate.
Says the uncomfortable thing out loud. Every hypothesis benefits from someone willing to respectfully pick it apart.
Give it a try. It's free. We'd love to be able to improve the output.
It doesn't replace human review.
It's the first of many Convert apps that will bring the hard-won discernment of seasoned optimizers to your testing flywheel ** courtesy of AI
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