Elastic Path

AI isn’t a strategy. Intelligent commerce starts with structured product data, flexible APIs, and workflows that can support real B2B complexity. Without that, AI is just a layer on top of friction. Because AI only works when your commerce platform is built to support it.

There are platforms that require workarounds. And there are platforms that remove them. Elastic Path was designed so B2B teams can launch fast — and evolve without rebuilding. That’s the difference between “making it work” and building it right.

Your B2B product catalog is no longer just a merchandising asset — it's becoming an operational interface for AI agents. When AI agents can clearly understand your products, they recommend them. When they can't, they move on.

Contractors don’t work behind desks. That’s why Johnstone Supply focused on empowering contractors directly in the field — with real-time inventory, accurate pricing, and tools that make ordering fast and complete from anywhere.

Our demo library gives you on-demand access to real product walkthroughs. No scheduling. No gatekeeping. Just real examples of how complex commerce workflows come together. Explore the demo library here: na3.hubs.ly/y0n1S30

Stronger average order value isn’t about pushing more products. It’s about designing commerce that supports how work actually gets done. When the experience improves, the economics follow.

Our commerce platform is created for real B2B workflows. Everything you need to launch fast. Everything you need to scale intelligently.

Some B2B businesses don’t fit neatly into a commerce platform’s assumptions. The better approach is building commerce architecture that adapts to the business — not the other way around. Learn more ➡️na3.hubs.ly/y0n1QN0

The first thing that breaks in commerce isn’t traffic. It’s architecture. Traffic just exposes it. Learn more at na3.hubs.ly/y0m1hs0

With the Elastic Path free trial, you get hands-on access to core capabilities. Build a catalog. Configure pricing. Explore the APIs. Push it the way your business would. No credit card. No waiting on sales. See if it can handle your complexity➡️ na3.hubs.ly/y0m19S0

Your CMS does more than manage content. In modern commerce, it shapes how product data, pricing, and promotions come to life on the front end. If you’re rethinking how content and commerce should work together, this breakdown offers a place to start. na3.hubs.ly/y0m19D0

Website orders are up $300 more than counter sales. That’s what Johnstone Supply is seeing as more customers move to digital. A great example of how thoughtful commerce architecture drives measurable business impact.

This review captures what makes us different: ✔️ Full flexibility to design your own experiences ✔️ Easy integration with existing enterprise systems ✔️ Freedom to innovate — without waiting on a vendor roadmap Built for teams that want to move fast and stay in control.

The Elastic Path demo library offers short, focused videos that show how we solve the most complex challenges in B2B. Whether you're evaluating platforms or looking for ideas, this is a great place to start ➡️na3.hubs.ly/y0kTXM0

Imagine managing over 100 ERPs and 450+ stores—and still delivering a seamless commerce experience. That’s exactly what Johnstone Supply accomplished with Elastic Path. The result? More flexibility. More speed. More revenue.

The Elastic Path free trial gives you full access to core capabilities — no credit card, no gated features, no sales hoops. ✅ Launch a catalog ✅ Configure pricing ✅ Set up promotions ✅ Explore the APIs Try now: na3.hubs.ly/y0k2r60

Most B2B commerce platforms force you to choose between flexibility and long-term stability. With Elastic Path, you get both — no replatforming required.

Elastic Path gives you the backend freedom to build what you need, how you need it — without getting boxed in by rigid templates or slow-moving roadmaps.

We put together a guide to help you spot the ecommerce features that actually make a difference for manufacturers and distributors — not just the shiny ones, but the ones that reduce friction and support how you actually sell. Give it a read ➡️na3.hubs.ly/y0j7YW0

With Elastic Path, Magic Memories can: ✔ Launch new products in minutes ✔ Localize experiences globally ✔ Simplify back-end operations without sacrificing control Provides faster updates, happier guests, and more unforgettable moments. Read more: na3.hubs.ly/y0hf0T0