AthleticDirectorU

Deana Barnes, Learfield's EVP of Sports Properties, is joined by @KlassyDogs & @UtahState_AD to discuss the impact of conference realignment on revenue generation opportunities.

Check out @wojespn and I chatting at @NACDA about the professionalizing of college athletics and how TAG helps clients in various ways. @AD_University @JasonBelzer @theathletegrp athleticdirectoru.com/video/college-… Building The College Athletics Front Office For The Revenue Share Era

Beautiful morning catching up with @D1ticker!

Can't wait to welcome all of #NACDA25 to @CollegetownHub ❗❗

The long-anticipated revenue-sharing era in college athletics is no longer theoretical... Choosing the right system to handle athlete payment processing is one of the biggest issues facing administrators today. 📖 athleticdirectoru.com/articles/beyon…

“From my perspective it is a no-win situation." How are issues like the transfer portal and NIL radically changing the game for fundraisers? Jason Penry of Penry Advisors dives into the data, focusing on Group of 5 programs. athleticdirectoru.com/articles/insig…

Which @BigSkyConf institutions have the most potential for Football success? Sitting administrators rank each institution based on facilities, resources, and more ➡️ athleticdirectoru.com/articles/athle…

The Athletic Department Power Index is back, this time with a look at the @BigSkyConf. How do executive leaders across the industry view the opportunities within each Big Sky institution? See the full breakdown below, with all the details here ➡️ athleticdirectoru.com/articles/athle…

Q: How has motherhood impacted your career trajectory? In this exclusive panel from the @PaciolanTix PACnet 2025 conference, @WSFCEO shares her experience as a working mom in sports ➡️ athleticdirectoru.com/video/women-le…

Why run a national search if you have a strong internal candidate? @OhioBobcats AD @juliecromerOHIO shares her perspective on leading the Bobcats' first Head Football Coach search in 20 years and how it impacted stakeholder investment in the program➡️ athleticdirectoru.com/video/culture-…

What defines a "democratic" approach to leadership? @UCIAthletics AD Paula Smith explains her philosophy and why it's vital to incorporate diverse perspectives in her decision-making process. 📺athleticdirectoru.com/video/taking-a…

"Can payments to student-athletes under [the House settlement] be lawfully classified as “royalty income”—especially when received by international athletes on F-1 visas?" Is "royalty income" the best possible route for international student-athletes? athleticdirectoru.com/articles/royal…

Why did @LindenwoodU acquire a vocational college? President John R. Porter breaks down the math and motivation ⬇️ Full conversation: athleticdirectoru.com/video/approach…

How does a business mindset impact actual policy and planning at a higher education institution @LindenwoodU President Dr. John R. Porter discusses his 40/40/20 rule and decision to form a Mergers & Acquisition team when he arrived on campus. 📺 athleticdirectoru.com/video/approach…

With the industry at an inflection point, how will revenue share, collective bargaining and private equity reshape the future of college athletics? If you're in San Antonio next Friday, make sure to join @AD_University at the @NABC1927 Convention. The event is open to all.

What's the role of a conference office and commissioner in cultivating collaboration and building consensus among league members? @atlantic10 Commissioner Bernadette V. McGlade breaks down her process with ADU's @TaiMBrown. ⬇️ 📺athleticdirectoru.com/video/competit…

When @virginia_tech President Tim Sands (@VTSandsman) arrived in Blacksburg, he ordered a study surveying alumni across five priority areas. The result? Former student-athletes reported the highest levels of well-being and success in later life. 📺athleticdirectoru.com/video/providin…

This week on ADU ➡️ @virginia_tech President Tim Sands (@VTSandsman) sits down with @JasonBelzer to discuss the risk and reward calculus behind implementing a professional model for football and basketball. "The big question is culture." More: athleticdirectoru.com/video/providin…

"If we're not going to be tied to the academy, then we shouldn't be there." That's @MACSports Commissioner Jon Steinbrecher on the industry's competing priorities: educational outcomes versus short-term economic impact. Full conversation: athleticdirectoru.com/video/maintain…

NEW on ADU: @MACSports Commissioner Dr. Jon Steinbrecher calls for "clarity" from Congress on issues such as eligibility, NIL and the definition of "student-athlete." "I don't think they're employees... and I'm not sure it would serve them well." 📺 athleticdirectoru.com/video/maintain…