Attain

According to Attain data cited in EMARKETER, Medicube buyers purchased the brand 2.1 times on average over the past year, with a $45.95 average total spend. Explore the full story on K-beauty’s retail growth and value-led loyalty here: hubs.ly/Q048xClb0

March Madness isn’t just about viewership, it’s behavioral. Betting pulls fans deeper, and Attain data shows engagement turning into real-world attention. Women’s games are outpacing pricing, creating a rare window for advertisers before the gap closes. hubs.ly/Q048hMgX0

A new standard is taking hold across advertising, where success is defined by real outcomes :actual sales, real consumer behavior, measurable impact. And now, even TV is being held to that same standard. Read more from The Outcome here: hubs.ly/Q047KL2M0

Agentic AI is reshaping programmatic advertising, moving it from execution-focused campaigns to autonomous systems that optimize in real time. Human expertise is no longer about adjusting bids, it’s about strategy, governance, and creative resonance hubs.ly/Q046ggKk0

Out-of-home has posted 18 consecutive quarters of growth, fueled by better measurement and a renewed appreciation for tangible media. Sometimes the most effective impression is the one you can’t scroll past. Continue reading here: hubs.ly/Q045rzhk0

According to Attain data, airline spend is up 14% YoY, even as average ticket prices fell from roughly $159 to $145. For brands, the lesson is simple: loyalty, flexibility, and targeted value drive engagement in a travel economy shaped by strategy. hubs.ly/Q044xQzP0

Attain data reveals alcohol spend barely budged in January, with Gen X driving the largest share, far ahead of younger generations. While everyone talks about moderation, the real story is about who’s actually buying. Dig into the data here: hubs.ly/Q043TmFd0

The “frozen pizza switcher era” is here. Brands can now act on real-time purchase data, target switcher audiences, and optimize campaigns while they’re live — turning measurement from hindsight into action. Read the full article: hubs.ly/Q043s5yJ0

2026 marks the end of "did it work?" and the start of "how did it drive revenue?" Our SVP of Business Development, Dave Constantino, breaks down the evolution of CTV measurement in The Current. hubs.ly/Q042GGlF0

The Super Bowl is still the ultimate brand stage, but the rules are evolving. Familiar faces and safe creative dominated this year’s ads, while performance expectations quietly reshaped strategy. Reach still matters, accountability now comes with it. hubs.ly/Q042yrws0

We spoke with Ariadna Jacob, founder of Creator Genius, about how AI is reshaping social media marketing, why brands shouldn’t fear posting more often, and how tools like Sora are changing what’s possible for creators. hubs.ly/Q03Py-Pm0

In this edition of The Outcome's "How AI Will Change..." series, Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce, shares why automation and agentic media buying might deepen transparency challenges rather than solve them. hubs.ly/Q03Nzv7G0

#Pickleball might be having its moment, but it’s also a signal. Consumers are craving connection, movement, and moments that happen offline, and our data reveals how they’re spending to get them. Read more here: hubs.ly/Q03NkMHH0

AI is reshaping work—boosting efficiency, creativity, and insights. In our latest “How AI Will Change…”, Alena Morris, VP of Product at Kargo shares why human oversight still matters most for trust and impact. Read more 👉 hubs.ly/Q03LxTnm0

Fueled by blockbusters like Jurassic World and Mission Impossible, AMC sales climbed 33% this summer. But Attain data reveals a paradox: only 37% of theatergoers rated their experience positively. Is this momentum built to last—or running on nostalgia? hubs.ly/Q03FCN0M0

Inflation’s up. Confidence’s down. Travel plans? On pause. According to Attain, 63% of travelers say price is the #1 factor shaping where they go, as inflation, job market uncertainty, and declining consumer confidence put pressure on wallets. hubs.ly/Q03Drl2w0

From hand-off to handshake: agencies are now embedded partners, co-owning strategy, execution, and measurable outcomes that matter culturally and commercially. hubs.ly/Q03CDh870

As users turn to AI agents instead of Google, “Google Zero” is forcing publishers, marketers, and brands to reimagine how they drive discovery, traffic, and conversions. Curious to learn more? Click here: hubs.ly/Q03BNDpj0

Agentic AI and real-time data aren’t the future — they’re already shaping campaigns in motion. Is your strategy built to keep up? hubs.ly/Q03zNwBC0

“People don’t do what they say they’ll do,” says Jeff Zifrony, VP of Strategy at Attain. That’s why OutcomeHQ starts with real purchase behavior — and builds from there. Explore more on how the platform connects the dots — from audience to outcome: hubs.ly/Q03znrwy0