𝑬𝒓𝒊𝒄 𝑻𝒂𝒔𝒉

@amydelmanpr Thank you, Amy! #EssexCountyStrong

Happy Friday! Today's #FeatureFriday is @FastTash your amazing content makes you the perfect #FeatureFriday.

@ZachOsterman @michaelniziolek Google me, I win championships. And let's not forget the correlation and impact of a championship team on other university revenue streams. Hint: enrollment.

Source tells me and @michaelniziolek Curt Cignetti has agreed a new contract worth an average of $13.2 million per year. Deal still runs through 2033. Cignetti one of three coaches (Kiffin, Kirby) with a known contract of $13 million-plus: indystar.com/story/sports/c… #iufb

Fernando said he works out at Planet Fitness now because Cignetti kicked him out of the football facilities. "We're getting ready for the new team."😂#iufb youtu.be/TtbFOObj2LE?t=…

It might be February but the Hoosiers are still the Kings of College Football 🏆 #CFBPlayoff

🍨 SUNDAE CONVERSATION 🍨 with Heisman Winner & National Champion Fernando Mendoza Presented by @DuluthTradingCo

The Indiana story is beautiful 🔥 (Via joe.edit10/TT)

Thank you, Catherine O’Hara ♥️ Forever our legendary Mrs.McCallister. Photo Credit: 20th Century Fox Home Entertainment

Archie Manning on Fernando Mendoza winning the Manning Award: “We had a great group of quarterbacks in college football this year. I’d like to tell you this was close, but it wasn’t.” #iufb

@martypieratt @IUBloomington @IndianaFootball Reminds me of running to kirkwood in 02! @joshweinfuss

What it was like when I stepped out on Kirkwood Avenue @IUBloomington seconds after @IndianaFootball won the #CFBPlayoff & became college champions of the world. #iufb

@KnicksMemes @Dolan_J_Trump

KNICKS BEAT THE SIXERS AT MSG SOUTH

Read Zach's words and watch every play. #iufb

Indiana is now global....

Fernando Mendoza just made a LinkedIn post about winning the national championship, and it's the best post on the platform I've ever seen.

This is awesome from Google!

Thinking about this today.

IU alumnus Jane Pauley's CBS Sunday Morning segment on Indiana Football will make you feel things. A must watch for Hoosiers. Hail to Old IU. 🥹

@dailyhoosier #6 got me laughing. No 5 stars, but they're all upperclassmen. That's the team's advantage and the critics' excuse.

The evolution of #iufb haters: 1. IU hasn't played anyone 2. IU hasn't beaten anyone 3. IU didn't deserve to be in playoff 4. IU was a one-year fluke 5. IU still hasn't beaten anyone 6. IU isn't good; they're just old 7. IU is cheating

@JoePompliano As an IU alum, and football fan, I thank you for your comprehensive service, Joe.

Curt Cignetti will soon sign a new contract with Indiana that pays him at least $12.5 million per year. But after digging into the numbers, Cignetti might still be the most undervalued coach in college football (and not for the reason you might think). We all know what Cignetti has done at IU is remarkable — he turned a perennial cellar-dweller into the national championship favorite just two years after his arrival. This has transformed IU's athletic department: • Before the 2025 season even kicked off, ticket revenue for IU's football team had surpassed $13 million. • Indiana announced a $50 million stadium naming rights deal with Merchants Bank. • Fundraising has hit a record high, with billionaire IU alum Mark Cuban donating to the athletic department for the first time ever. But that's the obvious stuff; Cignetti's real impact comes in the admissions office. IU's football team is essentially a marketing vehicle for the university — 24 million people watched them win the Rose Bowl, 18 million watched them win the Big Ten Championship, and when College Gameday visited Indiana's campus last year, more than 2 million people watched a 3-hour commercial about the school. This publicity is worth hundreds of millions of dollars and is having a real impact on Indiana's finances. In 2025 alone, Indiana University set school records for total enrollment (48,626 students), freshman class size (10,127 students), first-year out-of-state students (4,697), and application volume (73,400). Indiana University Applicants • 2019-20: 44,178 • 2020-21: 46,623 • 2021-22: 50,159 • 2022-23: 54,345 • 2023-24: 67,731 • 2024-25: 73,400 But since IU can only admit so many students each year, they leverage the additional demand to 1) rotate the composition of their student body toward out-of-state students, and 2) become more selective academically. Out-of-state students now account for about 50% of IU's total enrollment, with the school admitting a total of 4,697 new out-of-state students in 2025 — roughly 500 more out-of-state students than IU's previous record. This is an important distinction because out-of-state students pay $30,000 more in annual tuition – $12,000 for Indiana residents versus $42,000 for non-residents. 500 new out-of-state students x $30,000 tuition difference ––––––––– = $15 million annually If you multiply that by a four-year degree, these out-of-state students are worth $60 million more to IU than their in-state counterparts. And since football success attracts more applicants, IU's admissions office can be more selective. Indiana's Fall 2025 class had a median high school GPA of 3.94 — the highest in IU admissions history. This creates a virtuous cycle. Better sports → more applicants → better students → higher rankings. Higher rankings then lead to even more applicants, and, eventually, higher tuition revenues. This is exactly what happened at Alabama with Nick Saban, and it's a big reason why Indiana is completely comfortable giving Cignetti new contracts every year. P.S. If you enjoyed this breakdown, join 135,000 others who learn about the business and money behind sports by reading my 3x weekly newsletter: huddleup.substack.com

Me too!

@NYJetsTFMedia As a proud IU alum and Jets fan, no. The Jets have navigated the draft gauntlet multiple times, seeking a franchise quarterback. What will change this time?

It HAS to be Fernando Mendoza Giants trade would be easier, but even if it's Raiders. Make them an offer they can't refuse MAKE IT HAPPEN #Jets 🙏🏻