Junction

BC Business confirms it — there's something in the water here in Vancouver! Shout out to one of our all star judges, Nathan Caddell for spotlighting these stellar #2023CSuiteAwards winners and honourable mentions in this piece. Check it out here: bit.ly/3PjSb8I

Read how, and why we think that the marketing world needs to add yet another three letter acronym to its vocabulary here: wearejunction.com/what-is-creato… #Marketing #CreatorGeneratedContent #UGC

Recognizing the difference between UGC and CGC will lead to better partnerships, more respectful buying of creative work, and open up new creative pathways.

Have you seen the UGC Scam video on TikTok? It highlights a major tension in the marketing industry. @blameanthony/video/7187944186224725254" target="_blank" rel="nofollow noopener">tiktok.com/@blameanthony/…

So go ahead and try out that creative, top-of-funnel idea, and focus on making stuff that is going to educate and entertain, even if there isn't a direct and obvious call to action

👆  This comes straight from a study by TikTok and the Boston Consulting Group. Which is exciting because, for the first time, we are able to prove that people do make purchases as a result of being exposed to content that they love, not just content that "sells."

5 things the next generation wants to see from Branded Content: 📝  Storytelling & education 📹  Video-first 🤝  Authenticity & credibility 💡  Inspiration, rather than selling 🤔  Advice & recommendations

Some promising early signs here for small retailers, as long as they have mobile-friendly checkouts

So what? For businesses that don't have massive budgets, there's no sense in competing on price, so we're going to need to do what we do best: Connect directly with our audiences and tell a compelling story.

Plus: 43% of consumers plan to shop mostly in stores, but 23% are shopping both in-store and online

33 days until Christmas – do you know how people are going to be shopping this year? Don’t worry, we looked at several sources to boil it down for you. Here’s what we found 🧵

And if you liked this post, we’d love if you subscribed to our newsletter, The Brief. We send it to thousands of business leaders every Monday so they can keep on top of the latest in digital and social marketing. You can join them here: brief.wearejunction.com

Something to think about the next time we’re putting together some content for our business. If you want to check out the full study, you can find it here: tiktokshoppertainment.com/en/

Do you know what 'Shoppertainment' means?