Market Research Institute International

Dive into mobile ethnography with insights from Paul Chesterman, EVP Enterprise Solutions, OvationMR. See how real-time feedback paints a clearer picture of user behavior in their natural environments. youtu.be/9hATYlGGUys Thanks to our YouTube channel sponsor, Dynata !

Have questions about market research and insights? Knowledge Navigator provides clear, reliable answers grounded in an industry-recognized body of knowledge, not generic AI responses. Try it now: mrii.org/knowledge-navi… Thank you, Savanta, for sponsoring Knowledge Navigator.

Upcoming Live Training Evolving Methods, Evolving Roles: Thriving in the New Era of Insights and Research 📅 May 20-21, 2026 | ⏰ 10:30 a.m. – 1:00 p.m. ET | Early Bird pricing ends April 15 Learn more and register: georgiacenter.uga.edu/professional-p…

Join Stefano Puntoni, Co-Director, Wharton Human-AI Research, The Wharton School, as he explores the transformative potential of generative AI, synthetic data, and digital twins. greenbook.org/podcast-networ… Thank you, PureSpectrum, for sponsoring MRII's Podcast channel.

Join us TODAY for our webinar! Proving the Value of Insights: Measuring Real Business Impact 📅 Mar 18 | ⏰ 12 p.m. ET | Free Register: ow.ly/3MEL50YmapK

Discover how company growth hinges on understanding consumer demand and innovative strategies. Tune into the conversation and explore real-world examples: youtu.be/Rydj5s7I1gI Thank you, Dyanta, for sponsoring MRII's YouTube channel.

Thank you, Adelphi Research, for your support of MRII! If you're interested in becoming a sponsor, you can learn more here: ow.ly/EPU250VWEwF

David Boyle, strategist, researcher and Director of Audience Strategies, makes a compelling case for why the insights profession is better positioned than any other field to harness the power of AI-driven language models. greenbook.org/insights/execu…

The biggest mistake in multicultural research is not hiring people who reflect your audience, says Kai Fuentes, President & CEO of Ebony Marketing Systems. greenbook.org/podcast-networ… Thank you to our podcast sponsor, PureSpectrum

MRII is seeking nominations for our 2026 Diversity Award. survey.alchemer.com/s3/5811427/9ab… Please note: This award is open to US-based residents only. Thank you to our award sponsor, Full Circle Research.

Discover how AI is transforming brand building and expression. Niels Schillewaert, PhD, Head of Research at Conveo, shares insights on multidimensional approaches to market research. youtu.be/iaYYBKX-N-M Thank you to our YouTube sponsor, Dynata

Thank you, Google, for your support of MRII! As one of our Leadership Circle sponsors, we thank Google for their ongoing support of our programs. If you're interested in becoming a sponsor, you can learn more here: ow.ly/EPU250VWEwF

Are insights teams and data analytics in competition? Michelle Gansle, former Chief Data & Analytics Officer at McDonald’s, unpacks the tension and collaboration potential between these functions. greenbook.org/podcast-networ… Thank you to our podcast sponsor, PureSpectrum

Are you speaking the right language to your audience? Pam Forbus, SVP, Global Chief of Insights at Mondelēz International, discusses the importance of simplifying complex concepts for the C-Suite. youtu.be/56Ni7Esy4TU Thank you to our YouTube sponsor, Dynata!

Save the date for our upcoming webinar! Proving the Value of Insights: Measuring Real Business Impact 📅 Mar 18 | ⏰ 12 p.m. ET | Free Register: ow.ly/Fs1950YmapL

Thank you to our media sponsor, Greenbook, for your support of MRII! Greenbook is a leading voice in market research and consumer insights. They inspire, inform, and connect insight professionals across the globe. Learn more about sponsoring: ow.ly/EPU250VWEwF

How can organizations improve their decision-making with proprietary data? Michael Ramlet of Morning Consult shares his approach to balancing speed, scale, and data quality in today's fast-paced world. ow.ly/ai9r50Ym9zq Thanks to PureSpectrum for sponsoring our podcast!

What does it take to turn insights into real impact? In this conversation with Danone’s Nitesh Priyadarshi, you’ll find a simple but powerful message: empathy fuels better decisions, and insights only matter when they lead to action. greenbook.org/insights/execu…

Discover how understanding your stakeholders can transform your leadership approach. Watch this episode of Leadership Habits featuring Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone. youtube.com/shorts/hgHOLNM…

Last chance to register! Our training session begins next week. MRII is teaming up with Cambiar Consulting to bring back the training session "From Researcher to Consultant: Building Influence and Impact", on February 24–25. 👉 Secure your spot: mrii.org/training-build…