Jess Coppom

@AIandTechh Cowork

i made a 3-day Claude Cowork for Beginners course, and it's yours for free by the end, you'll have a personalized AI teammate on your computer that: • knows your style • connects to your tools • and produces finished work you can send immediately here's what you get: day 1: install cowork, set global instructions, and run your first real task (15 min) day 2: workflows that replaced hours of my week, including building landing pages from a description and running full competitive analyses in one prompt day 3: skills, plugins, and connectors so cowork actually knows how you work and can access your tools + copy-paste prompts so you can follow along as you read like + comment "COWORK" and i'll DM it to you Must be following to get the DM

@ecomdonald Review

@ecomdonald Ready

@ecomdonald Upgrade

@lorenzo_pravata Script

You need to create ads that don’t look like ads. That’s why scriptwriting is more important than ever So I’ve collected all key points you need to create ad scripts that spend for months: - The proven selling block structures that work - Real script examples from ads we create for our clients - Our format-specific structures for podcast ads, skits, and more If you’re a DTC or SaaS brand producing ads that fatigue fast... Say goodbye to UGC and try this. Want a copy? Like + comment “Script” and I’ll send it over. (Must be following)

@heynavtoor Ai

Everyone is hyped about Claude… but barely anyone knows how to actually use it to replace real work. I collected 700+ mega prompts that turn Claude into a full-blown productivity engine. Comment "AI" and I’ll DM you everything.

@nicktheriot_ Guide

I'm going to delete this post in 48 hrs... Because I just dropped the full MASTERCLASS guide to dominate Q1 2026 with Facebook ads. This is the exact GOD-TIER Q1 strategy we use to take ecom brands from $1k days to $30k+ days while everyone's tanking in January. We charge $10,000/mo to do this for clients… But today, I’m giving it away 100% FREE. Comment "GUIDE" and I'll send it to you.

@tomeromrix @base44 Please send

I work at @base44 , so I see many prompts every day. Most of them are okay. Some are good. But about 1% are genius. I spent the last week analyzing that top 1%. The results were honestly shocking. 🤯 Most users prompt like they are talking to a human: "Make a cool, modern website for a tech company." (Results: Generic, boring, hallucinations). If you want to learn how to prompt and vibe code like a pro Drop a comment below, and I'll send the guide to your inbox. 📥

@natejhake Wow, thanks for putting this together. 🤩

Google's AI Overviews = theft 🚨 And Google just got smacked with a lawsuit by Chegg -- and it's utterly fantastic ⚖️ I'm a former commercial litigator turned online travel publisher -- here are my notes from reading the complaint (link in next tweet) 👇 (warning, this summary is long & took me all morning to put together -- if you're a publisher please take 10 minutes to actually read it & share it with others) 1) Chegg is represented by the Susman Godfrey firm -- which means they are not messing around. Susman has quite the reputation as savvy, hard-charging litigators 2) Importantly, the compliant is grounded in antitrust law (NOT copyright, as I initially expected). And, goodness, it's a real banger .... 3) The complaint says the "exchange of access for traffic is the fundamental bargain that has long supported the production of content for the open commercial Web." 🎯 4) It continues: "But in recent years, Google has begun to tie its participation in this bargain to another transaction to which Chegg and other publishers do not willingly consent. As a condition of indexing publisher content for search, Google now requires publishers to also supply that content for other uses that cannibalize or preempt search referrals." 5) Chegg talks not just about AI Overviews, but also references featured snippets 6) 🫶this part -- "Google’s foray into digital publishing is designed to make Google a destination, rather than a search origination point to other websites." 7) Even if Google provided a separate opt-out for AI Overviews, it wouldn't work - because Google's monopoly power creates a collective action problem 8) A lot of fantastic points about how Google unfairly leverages its monopoly power to bend the open web to Google's will 9) Paragraph 13 is chef's kiss 🫰... "Google’s conduct is already eroding incentives for Chegg and other publishers to produce such valuable and useful content. If not abated, this trajectory threatens to leave the public with an increasingly unrecognizable Internet experience, in which users never leave Google’s walled garden and receive only synthetic, error-ridden answers in response to their queries—a once robust but now hollowed-out information ecosystem of little use and unworthy of trust." 10) Search engines are supposed to be intermediaries between users and web publishers. The complaint quotes old-school Google saying "We may be the only people in the world who can say our goal is to have people leave our website as quickly as possible." 11) Search is a uniquely important channel for publishers. Other channels of traffic like social media can never replace search, because that traffic is not intentional 12) "Put simply, Google’s search monopoly gives it control over online distribution for digital publishers. Google uses that power to force digital publishers to give up their content. Google then itself acts as a publisher, either by republishing portions of other digital publishers’ content or by using GAI to summarize the content. The end result is that users increasingly consume other web publishers’ content on Google’s SERP, either in abridged or derivative form, which starves those publishers of traffic and revenue." 13) Chegg calls Google's strategy for publishers "embrace, absorb, extinguish" 14) Next is an entire fantastic section recounting the history of "Google’s Transformation from a Search Engine to Web Publisher" 15) Google appropriated publisher's content in 2 phases. Phase I it calls the 'republishing phase.' The complaint talks about featured like featured snippets & People Also Ask 16) Hilariously, paragraph 63 includes a screenshot of Sundar Pichai's mug inside a SERP for "who is google's ceo" 16) "Google refers to Featured Snippets, Top Stories, and People Also Ask as “search features.” But they are separate and distinct products from search results. This is Google acting as an answer engine—not a search engine." 17) Republishing is not automatically bad, but the problem is that Google forces it on publishers as a condition for appearing in Search (of which it has a monopoly) 18) "The decision to opt out of republishing by disallowing snippets or withholding Search Index Data is a Hobson’s choice. " 19) Phase II of Google's strategy to dominate online publishing centers around AI Overviews ("GAI") 20) Complaint notes that the non-monopolists like OpenAI and Perplexity have been forced to do licensing deals with many publishers, whereas Google has largely avoided this cost thanks to its search monopoly 21) Complaint walks through the differences between LLM pre-training and RAG (a point I've been trying to educate publishers on for months and months) 22) Next is a recap of Google's LLM product history: Bard, SGE, Gemini & AI Overviews 23) @rustybrick commentary is cited quite a bit (see footnotes on pages 40, 41) 24) The transition to AI Overviews "all but completes Google’s evolution from a “search engine” to an “answer engine” that publishes answers to user’s queries. Its formerly symbiotic and complementary relationship with publishers has now become overwhelmingly parasitic and competitive." 25) Google's own marketing language directly admits that the purpose of featured snippets & AI Overviews is to prevent users from clicking throughs to publishers 26) Next section talks about how Google's unauthorized use of publisher content for AI training 27) "Google has been intentionally vague in identifying the precise data sets used to train the LLMs underlying Gemini and AI Overviews" 28) "Google’s Terms of Service indicate that it uses all the information that it collects for search indexing to train its LLMs, including Chegg’s data. " 29) Google announced Google-Extended in Sept 2023, but blocking it doesn't change that Google trained on your content or that Google uses it for RAG 30) Next section: Google poses a "fundamental threat" to online publishing 👏👏 31) Lots of discussion on how AI Overviews directly compete with and seek to replace online publishers 32) Oh WOW - in paragraph 121, Sussman dug up a pretty damning admission in a 2023 Google DeepMind presentation: Google admits Generative AI in search would "reduce referrals to content providers hurting their ability to monetize" 33) Lots of outside observers recognize the risk AI Overviews present to publishers. Footnotes cite @timsoulo among others 34) AI Overviews increase "zero click" searches 35) AI Overviews will cause a downward spiral in publishing quality - as the incentive to create gets less, quality degrades, and the whole web suffers 36) Google has put publishers in an awful position - by publishing content, they feed the very AI beast that is consuming publishers alive 27) Next, the complaint walks through the actual legal claims -- which, IMHO, are quite strong 28) First - "reciprocal dealing," an antitrust concept which "occurs when a firm with market power refuses to sell product X to a customer unless that customer agrees to sell (or give) product Y to it. In this case, the product Google is selling to (and threatening to withhold from) digital publishers is Search Referral Traffic." 29) Second - "monopoly maintenance." Basically argues that Google's use of AI constitutes a form of "rent extraction" on publishers. 30) Google is using AI to illegally entrench its search monopoly 31) Third - "Unjust enrichment" - which basically means Google has unfairly benefited at the expense of publishers via wrongful conduct. 32) "The value of Google’s models and AI products is directly related to the quality of the works that it acquires to train them and ground their outputs." 33) Finally - a recital of the counts: I - Reciprocal Dealing in Violation of Section 1 of the Sherman Act II - Reciprocal Dealing in Violation of Section 2 of the Sherman Act III - Tortious Conduct in Violation of Section 2 of the Sherman Act IV - Unlawful Monopoly Leveraging in Violation of Section 2 of the Sherman Act V - Unlawful Monopolization in Violation of Section 2 of the Sherman Act VI - Unlawful Attempted Monopolization in Violation of Section 2 of the Sherman Act VII - Common Law Unjust Enrichment 34) Lastly, Chegg's request for relief is of course damages and attorney fees, but also for a permanent injunction preventing Google from engaging in unlawful conduct 35) Chegg demands a jury trial ***link to complaint in next tweet*** My overall takeaway? This is a truly fantastic complaint. The only thing I think it missed is Google's admission in a blog post in summer 2023 that robots(.)txt is not a sufficient consent mechanism in the AI age. But, other than that, they really did their homework and hammered a ton of points I've been railing about for years. If you are a publisher - please share so others see! 👏👏👏

@nichepursuits One of my fave services I pay for is weekly laundry. They pick the tubs of clothes up from my porch and drop them off clean and folded 36 hours later. Amazing for working parents. Labor could def be executed by teens.

Hey Twitter, I'm looking for a "side" business I can start where I hire local teenagers to run it. Provide them with a part time job and maybe I do better than break even. (I'm not very concerned with making a bunch of money). ChatGPT gave me some ideas, but I'm curious what real humans have for me. I have a huge garage/warehouse I have access to, I have plenty of capital if needed to invest. What ideas do you have for me? (Startup ideas don't HAVE to use the warehouse space, just throwing it out there).

@jaredbauman Can you please explain a bit more about this? Same email content? Is the logic that the esp algorithm will see the high engagement segment as even more active if it’s not weighed down by the semi-engaged people?

Segmenting your email audience... you need to be doing it... These were two emails we sent for the Alt G Conference this week. Same topic but different email content --> engaged audience vs semi-engaged

@iannuttall I took a course from the AI exchange that was really systematic and well organized. It def helped me.

If I want to become a top tier prompt engineer, where should I go to learn? No bullshit affiliate linked courses. I want short, practical, high value methods that can help me nail output. I think I’m okay but I need to level up.

@indexsy Lolol reindexy. Love it.

much to jimmy's dismay i have recovered from the google spam update from hereforth, i will be known as reindexsy how did i do it? i removed all the spam replaced it with helpful, human-written content oh and eeat things jk here's how 👇

@NicheSiteLady Oh damn. I'm so sorry. This is crazy.

Fucksake. Two of my sites hit. One absolutely did not deserve it. Pretty obvious they've been rooting through my GSC looking for targets. ☹️ I thought that keeping your sites separate was only needed for black hats. Not so. My mistake.

@timsoulo @aleyda @ahrefs @jaredbauman you should speak at this!

We (@ahrefs) are hosting a conference in Singapore this Oct/Nov - "Ahrefs Evolve 2024." And we're looking for great speakers! 🎙️ If you're interested, the "Apply to speak" button can be found right on the conference's landing page: ahrefs.com/events/evolve2… P.S. this is just a tentative version of the landing page. We'll be adding more information to it as we go.

@shawngorham I just learned a term for this—stealth wealth. Good for him!

My friend cleans pools. Maintenance only. 90-100 accounts - no employees Married, kid, single income, late 30’s He just asked me if he should pay off his $300k mortgage at sub 3% (house is with $1mm+) I asked: how much do you have saved? Him: $1.1 MILLION in a regular savings account No inheritance, has never made an investment. He said: I’ve been making $150-200k a year since my mid 20s and I’ve been saving. He also put $350k down when he bought his house He has literally saved $1.5mm in 10-15 years Drives a 2002 Toyota Tacoma Incredible I told him NOT to pay off his house and get a high interest savings account for now

@_ryanlee Yes! 🥳

Here's the deal... I'm doing a big pivot. For over 26 years, I've hidden away too much of my best stuff. Sure, I give you gold with daily(ish) emails - but once they're published, they gone. Thousands of 'em. I've also dabbled with video throughout the decades. Lots of starts and stops. It's hard to deliver good video when you're purposely holding back. The idea of giving "useful but incomplete" always felt like a bait and switch. Why incomplete? That's weak and yet, it was the fountain I was drinking from. So I found myself keeping most of the good stuff to myself (or only available in premium courses). The model has been 5/95. Give away 5% good stuff, but they gotta pay for the 95% awesomeness. And over the past 18 months, I've been living that motto by creating and selling premium courses at record pace (around 1 per month!). They are good. No, they're amazing and it's generated significant income. But what if you flip that model on its head? 95/5... you give away 95% and a small percentage will pay for that final 5% (access, implementation, and  community). Will it work? I think so, but you never know until you step up to the table and roll the dice. So I'm taking a big gamble. I'm putting a million bucks on the table (what my current personal brand is doing) and seeing where the chips fall. My bet is more impact - which will bring more results for my subscribers (and yes, eventually more income for me too). Plus, with more impact comes sponsorships (I haven't even launched the new site yet and already have my paid advertiser waiting.. a software company!). Win/win/win. As I've always said, you gotta step up to the plate, get out of your comfort zone and take some big swings. Everything should be ready in a couple of days - and hang tight because you don't want to miss the first 24 hours. Uggg.. I'm such a tease 😎. Let's Play, Ryan P.S. If you're excited to see the next phase, can you please drop a YES below?

@jarvatar @SearchLiason @dannysullivan Jeez. I hope @searchliaison and @dannysullivan help figure this out for you.

Hey @SearchLiason @dannysullivan Can you tell me where this is pulling "SUICIDE" from and why that even be relevant on a knowledge graph?

@chaseleantj Really helpful. I learned a few new things. Thanks!

I've generated 10,000+ images with DALL-E 3. My Logo Creator GPT is also the #1 GPT under DALL-E. Here are the 10 most useful DALL-E prompting tips I've learnt:

@ProUsmanHussain @Charles_SEO Wow! Well done. What’s the current DR of the site if you don’t mind sharing? Have you done any link building?

@Charles_SEO Around 3 months old niche site.

It only takes $15 and under 3 hours to: - Find + register a domain - Setup hosting, WP & SSL - Install theme + setup core plugins - Research the first topical cluster content ideas - Create initial pages, menu & sidebar - Create a Mailchimp account & CTA - Setup one level of monetization Why haven't you started a site yet? It's the perfect opportunity for ANYBODY in SEO to make an ROI off such a tiny investment, have a testing environment to trial new ideas with and see how algorithm updates react to your "style" - This isn't a plan to make millions, but it's a great one to make you better at this industry.