Nicolás López Bravo

En su campaña “Shot Without Permission”, la marca apuesta por la fotografía documental para retratar interacciones reales entre amigos en bares de barrio, dejando de lado la puesta en escena tradicional. 📌Conoce más ► cutt.ly/utHjgYWf

Amstel launches “Shot Without Permission,” a global campaign shot by photographer Javier Tles that documents unposed bar moments to highlight real friendship and authenticity. Those who spot themselves in the ads can claim a year of beer 🍻📸 brewbound.com/pr/2026/04/16/…

Amstel photographie des amis sans prévenir pour montrer l’amitié sans mise en scène creapills.com/amstel-shot-wi… via @Creapills

Amstel fez uma ação diferente… Ao invés de contratar artistas, influenciadores, ou modelos, decidiu fotografas amigos bebendo em momentos reais.

Amstel photographie des amis sans prévenir pour montrer l’amitié sans mise en scène 📸🍺 Avec “Shot Without Permission”, imaginée par INGO Amsterdam, la marque capture de vraies scènes dans des bars sans prévenir, avant de demander l’accord après coup. Les modèles d’un jour peuvent même repartir avec un an de bière en échange de leurs droits à l’image pour la campagne. Plus d’infos : creapills.link/b0e8fc

Instead of casting actors, building sets, styling wardrobes or staging moments, Amstel chose to portray friends… Being friends.   Introducing: Shot Without Permission. A photographic project to prove that real friendship can’t be faked.   If you’ve been hanging out with your friends in the last few weeks… you might be part of it. Take a look, and if you spot yourself, claim your usage fees at compensation@amstel.com   Great team effort INGO Amsterdam Ogilvy Amsterdam @WPP   Here’s to the courageous client Amstel Bier The HEINEKEN Company...

ICYMI: Amstel campaign, shot without permission, proves real friendship can't be faked. bit.ly/4ee4f7Q

Shot Without Permission - New Amstel campaign buff.ly/YuhrOgB #creativity #inspiration #advertising

In the Age of Performative Culture and AI Advertising, @AmstelLight Champions Authenticity and Genuine Moments. via Ingo adsofbrands.net/en/news/in-the…

In a world of staged content and AI-generated ads… #Amstel beer is keeping it real 🍻 Amstel’s latest campaign strips everything back — real people, real moments, no scripts — pushing back against performative culture. Authenticity cuts through 👇 By #INGO agency @AmstelBier_NL #Advertising #BrandCampaign #Creativity #Marketing #AI mediashotz.co.uk/authentic-mome…

CAMPAIGN SPOTLIGHT: Amstel and INGO’s Shot Without Permission campaign embraces unscripted, real-life moments to celebrate authentic friendships in contrast to today’s performative culture. #Echobox=1775816890-1" target="_blank" rel="nofollow noopener">adobomagazine.com/campaign-spotl…

La iniciativa, desarrollada junto a INGO Amsterdam y Ogilvy Amsterdam, apuesta por la fotografía documental en bares para retratar interacciones espontáneas entre amigos, sin guiones ni escenas preparadas. 📌Conoce más ► cutt.ly/atFt1d0K

#EstoEsMarketing: A brilliant campaign launched in April 2026 by Amstel highlights the importance of true friendship. The Amstel: Shot Without Permission campaign ...#Marketing. #GreatAd. Great Amstel'Real Friendship Can't Be Faked' 2026 AD youtu.be/Qq1XTN7Pd00?si…

Amstel fotografou amigos sem avisar (e fez uma campanha sobre isso) dlvr.it/TRz9wT #Amstel #Fotografia #CampanhaPublicitária #Cerveja

@amstelargentina apostó por registrar escenas espontáneas en bares de barrio para correrse de las puestas armadas y mostrar los vínculos tal cual son. 🔗Leé más en la nota en nuestra web: forbesargentina.com/brandvoice/ams…

In a world of staged content and AI-generated ads… #Amstel beer is keeping it real 🍻 Amstel’s latest campaign strips everything back — real people, real moments, no scripts — pushing back against performative culture. Authenticity cuts through 👇 By #INGO agency @AmstelBier_NL #Advertising #BrandCampaign #Creativity #Marketing #AI mediashotz.co.uk/authentic-mome…

In a world of staged content and AI-generated ads… #Amstel beer is keeping it real 🍻 Amstel’s latest campaign strips everything back — real people, real moments, no scripts — pushing back against performative culture. Authenticity cuts through 👇 By #INGO agency @AmstelBier_NL #Advertising #BrandCampaign #Creativity #Marketing #AI mediashotz.co.uk/authentic-mome…

Amstel’s Shot Without Permission captures real friendship moments, celebrating authenticity over staged ads. #ShotWithoutPermission #Amstel #Authenticity #besteverad besteverad.com/in-the-age-of-…

Amstel campaign, shot without Permission, proves real friendship can't be faked. bit.ly/4ee4f7Q

#Amstel 🍻📸 launches “Shot Without Permission” with #INGO: capturing real moments between friends in neighborhood bars. No staging, just authenticity and human connection. #Creativity #Authenticity roastbrief.us/in-the-age-of-…