WPP

Celebrating our new Global Presidents of Client Growth ✨ Toby Jenner and Philip Heimann have taken on new roles, working together to lead WPP’s unified growth function across the company. Read more ➡️ campaignlive.co.uk/article/wpp-me…

Sport and fandom are one of the most powerful forces shaping culture today—and one of the richest spaces for creativity. At the heart of it all: athlete creators.  That's why Ogilvy's partnership with Article 41 changes the game. Together, we're the only global network with end-to-end capability across creator marketing, fan engagement, brand strategy, and athlete NIL at scale—helping brands move beyond the traditional sponsorship playbook to show up in culture with relevance and drive real business value. Leading the charge, Article 41 co-founder Vickie Segar joins #TeamOgilvy as our new Global Chief Sports & Entertainment Officer. Let's go. 🙌 Details: okt.to/N4DzRu

NEW WORK — Cam The Chameleon for @OpenAI Case Study: mvsm.com/project/images…

Are you wearing the... Diet Coke Canny Pack™? Yeah, I am. Chic. Flirty. And perfectly fits a Diet Coke. It’s the Canny Pack™. Brought to you by Diet Coke | The Devil Wears Prada 2. Now playing in theaters.

WPP appoints Peter Agnefjäll to the Board: bit.ly/3OOjrhO Formerly the CEO and President of the IKEA Group, Peter has served on a number of Boards including Ahold Delhaize, Orkla ASA Wizz Air and Deichmann SE.

Just before Easter, @KitKat faced unexpected news. Instead of keeping it quiet, the team flipped the script. Led by @VML_global, with PR by @Bursonglobal, a potential crisis became a moment of earned attention. You saw the headlines. Here’s what really happened 👇

That's all. 🥤👜✨ Diet Coke and “The Devil Wears Prada 2” just redefined the it-girl accessory with The Canny Pack. Designed by the iconic James Holt, this bespoke leather pack ensures your Diet Coke break is always chic. Because in today's world, taking a moment for yourself is the most stylish thing you can do. See “The Devil Wears Prada 2” in theaters May 1! Diet Coke | The Devil Wears Prada 2 campaign by @WPP Open X led by @Ogilvy supported by @VML and WPP Production, and in collaboration with Publicis.

📣 A new frontier for marketing intelligence. WPP is one of the 1st to integrate Google Earth AI via @googlecloud into WPP Open, bringing planetary‑scale geospatial insight to hyper‑local, predictive marketing, in real time & with privacy at the core. 🔍 bit.ly/48LhOrQ

As #AdobeSummit kicks off, WPP is sharing new work from our expanded partnership with @Adobe . With WPP Production’s HEX Studio, Adobe Firefly Foundry and @nvidia OpenShell, we’re bringing agentic AI into creative workflows. Learn more 👉 ow.ly/TNi050YMLoV

How do you bring @CocaCola’s iconic red into rival blue stadiums? With bold, brilliant optical illusions. #YouMustLoveCoke is a culturally grounded campaign from #WPPOpenX that celebrates the passion and loyalty of football fans.

Visibility alone won’t win in the age of AI. AI interprets, validates and recommends before people search. We outline the 8 shifts brands must make to win the AI consumer journey → bit.ly/3OnpBVJ

Instead of casting actors, building sets, styling wardrobes or staging moments, Amstel chose to portray friends… Being friends.   Introducing: Shot Without Permission. A photographic project to prove that real friendship can’t be faked.   If you’ve been hanging out with your friends in the last few weeks… you might be part of it. Take a look, and if you spot yourself, claim your usage fees at compensation@amstel.com   Great team effort INGO Amsterdam Ogilvy Amsterdam @WPP   Here’s to the courageous client Amstel Bier The HEINEKEN Company...

It’s time to #FeelItAll! ⚽    Today, @CocaColaCo unveiled “Uncanned Emotions,” its latest global film for the FIFA World Cup 2026, capturing the raw, unfiltered passion that defines football fandom on the world’s biggest stage.    Created by @WPP Open X led by Ogilvy and supported by WPP Production and @WPPMedia, the film leans into the full spectrum of emotion that comes with the game from the highs, the heartbreak, and everything in between, showing how Coca-Cola is present not just in celebration, but across every feeling.    Featuring the voice of a generation of fans, Peter Drury, in English and the thrilling and exhilarating Luis Omar Tapia in Spanish, the film from @WeAreBiscuit and director Isaiah Seret delivers an immersive play-by-play of fan emotion that feels as intense as the match itself.    As one of FIFA’s longest-standing partners, Coca-Cola continues to show up at the center of culture, connecting fans through the shared experience of feeling every moment together.    Excited to see the momentum continue through new and immersive activations in the months ahead!    #CocaCola #FIFAWorldCup #FeelItAll #WPPOpenX

We are pleased to announce that Anne-Isabelle Choueiri has been appointed as @WPP' s new Chief Transformation Officer. 🔗 bit.ly/41JVJ9r

What do millions of orders across hundreds of thousands of restaurants have in common? They end with three simple words: “And a Coke.”   Today, we launched “And a Coke.” A campaign that celebrates something timeless: no matter how people order their meals, whether it’s a drive-thru favorite, a late-night snack, or a delivery night in, so many of those moments still end the same way.   From @CocaCola's beginnings at a single soda fountain to serving guests across hundreds of thousands of restaurants today, the foodservice space has helped shape the legendary brand and how they show up. “And a Coke” is a modern expression of that legacy, honoring the rituals that have connected Coca-Cola to meals and moments for nearly 140 years.   It’s also the first time Coke has partnered with multiple iconic restaurant brands in one national campaign, and it reflects what makes their system so special: strong relationships, deep collaboration, and a shared commitment to creating something memorable.   We're incredibly grateful to the teams and partners who helped bring this to life.

What happens when science, creativity, and sustainability collide? Meet T-Rex Leather™ — a bold step into the future of luxury design. bit.ly/4tulLJD #TRexLeather #Innovation

"We're Breast Cancer Now. Until we're Breast Cancer Never." With an ambition that by 2050 everyone with breast cancer will live and live well, Breast Cancer Now has launched a transformative new campaign with @OgilvyUK, marking a powerful new chapter for the UK's leading breast cancer charity. Discover more via @LBBonline - Little Black Book: okt.to/tdw8jg

Did anyone notice some KitKats went missing this week? 🍫👀 12 tonnes were stolen. No joke. Help us track them down with our Stolen @KitKat Tracker. This is not a drill. bit.ly/4uYgRpz

Who’s ready to dunk? 🏀 @Wendys + VML are bringing you the ultimate dunk: Fries in a Frosty. For the first time, this iconic duo is officially on the menu, celebrating the creativity of how you dunk. 🍟🍦 🔗 bit.ly/40DHqTg

A refreshing new partnership! ✨ We are thrilled that Fuze Tea, a Coca Cola brand, has named a @WPP Open X team, led by @Ogilvy_Paris as its new global creative partner. Huge congrats to our teams in Paris, Turkey, and Spain. Let's create amazing work together. Details: bit.ly/3MZO6Ic