WPP

Businesses grow faster when experiences feel effortless. WPP Enterprise Solutions designs, builds and operates the growth systems that competitive businesses rely on. Learn more: enterprisesolutions.wpp.com #WPPEnterpriseSolutions #GrowthSystems

Influence equation: AI can start the journey, but human trust is the final destination. Michelle Rodemers @Reddit, Jason Xenopoulos @VML, Joe Malunda @GCIHealth & Julie Keenan @JNJNews discuss why trust is the ultimate currency. 🎥 Full session tomorrow→bit.ly/3SmW2Wc

Arnab Roy @CocaCola on “being there when it matters most”. Andy Wells @DoorDash on magical ecosystems. Angela Ahrendts @WPP on brand & customer. Dorothée Gardon @IKEA on unique experiences. Ben Geheb @WPP on purpose. 👉 See what’s still to come: wpp.com/cannes #WPPCannes

Women’s sports, Gen Z play culture & early‑mover advantage – insights from Kate Schoff (@Chase), Mary Earps, Andrea Hopelain (@EASPORTS), Vickie Segar (@Ogilvy), Kate Scott‑Dawkins (WPP). See what’s still to come: wpp.com/cannes #WPPCannes #CannesLions2026

“The brand stays the same. The work stays the same. AI just lets activate faster.” – Cristina Diezhandino (@Diageo) With John Rudaizky (@EY), Eva Longoria, Rankin & Rob Reilly (@WPP) at #WPPCannes. 📅 See what’s still to come → wpp.com/cannes #CannesLions

🔊 If we can’t be seen, we have to be heard – and ultimately, we want to be felt. – Cheryl Guerin @Mastercard From @Spotify to @UMG to amp sound branding, today’s #WPPCannes panel showed how audio builds worlds, fuels fandom & drives loyalty wpp.com/cannes

Kicking off the week at the WPP Rooftop: Solving the impossible with @GoogleDeepMind "Every change is strange in the beginning." – Jakob Mark (@AKQA) With Douglas Eck & Eleni Boeman (Google DeepMind), Rudy Boeman (@Lexus), Elav Horwitz (WPP) wpp.com/cannes #WPPCannes

VML New York and Mexico’s "The Last Coke in the Desert" has received the 2026 @Tribeca X Award for Best Commercial! Thanks to @CocaCola, @WPP Open X, VML, @OgilvyPR, and @WPPMedia for making it possible. Learn more about the work: bit.ly/4wYCs2k

Legend. Icon. Creative Giant. Father of Indian Advertising. Minister of Fun. Piyush Pandey earned many monikers. Today, he received one more: Creative Hall of Famer. @TheOneClub has posthumously inducted Piyush into its prestigious Creative Hall of Fame, Class of 2026—a well-deserved tribute to a lifetime of impactful storytelling. Read more: okt.to/ePMgJG

We’ve been playing the long game for the world’s biggest stage—teaming up with brands like @Visa, @Rexona, and @CocaCola to create campaigns that bring the world’s passion for soccer to life. Check out our best work on and off the pitch: bit.ly/4oqC6xH

The final film of our World Cup trilogy is here! ⚽  "No Better Feeling" wraps up the Feel It All campaign we created with Coca-Cola for the FIFA World Cup 26™. Built around the VAR check, those agonizing few seconds that feel like hours where we hold our collective breath. Because if there's one moment that captures everything football puts us through emotionally, that’s the one. Lending their global stardom to the moment, Peter Drury, José Mourinho and J Balvin helped bring this to life alongside real supporters from around the world — and watching all of them react the exact same way, regardless of who they are or where they're from, is exactly what we were going for. Proud of this one. Big thank you to Coca-Cola and everyone who put in the work to get it here. #WPPOpenX #CocaCola #FIFAWorldCup #FeelItAll

Playful soundscapes, OREO cows, musical heritage, and a hugely entertaining mockumentary. Check out these bold ideas from VML: bit.ly/49J8023 #VML #CannesLions2026 #VMLCannes

From the desert to the big screen. "The Last Coke in the Desert" is a @Tribeca X Awards Official Selection! We couldn’t be prouder of the @WPP Open X team & @CocaColaCo. This powerful story was led by VML and supported by @Ogilvy PR and @WPPMedia. 🏜️🥤bit.ly/4wYCs2k

After winning big at the Clios and The One Show, we're thrilled that Ogilvy Singapore's groundbreaking campaign "Vaseline Verified" has continued its astounding run and earned five coveted Yellow Pencils at the prestigious @DandAD Awards! With 29 Pencils network-wide, the collective creative power of our global teams was on full display. Bravo to all our teams and our visionary client partners! Details: okt.to/IRXyUu

Ready, steady, dunk. 🍪 Welcome to The Biscuitorium at Fortnum & Mason Piccadilly, a world of biscuit adventures brought to life by @Design_Bridge

We’re thrilled to announce that WPP’s relationship with @Heineken is expanding. Our teams have been entrusted as the global creative partner for some of their most iconic brands. Read more: bit.ly/42Ibiig

What does an integrated partnership unlock? Fanta’s Ibrahim Khan shares how WPP Open X connects global talent at speed, helping teams localise, launch and stay ahead across markets. Listen to the full conversation: ow.ly/QJJY50Z10Qw

Not every birth happens in a hospital. We're beyond proud to have created "Born in a Ford" with @Ford, honoring the real-life stories of mothers and first responders inside ambulances. Human storytelling at its most powerful. bit.ly/4eF2YqR #BornInAFord #MothersDay

How does a brand celebrate 100 years? By honoring the people who made it possible. For @CocaCola in Mexico, we turned a famous saying into an official title for the desert shopkeepers who kept the brand alive for generations. 🌵 bit.ly/4u6CeUR #WPPOpenX

It is an incredible honor to be named Network of the Year at The One Show 2026! 🏆 This achievement isn't just about a single night; it's about the collective ability of our teams across geographies and disciplines to create impactful work for our clients. With 18 Golds, 9 Silvers, 30 Bronze, 62 Merits, and 7 Best of Discipline honors, we are so proud of the talent and grateful for the client partnerships that make it all possible. Thank you!  Details: okt.to/ZUku6I #BorderlessCreativity #OSAwards #TeamOgilvy