Perkuto + MERGE

The results from the 2023 Marketo User Study are in! What did we learn? ▪ 80.3% report challenges with colleagues having the appropriate level of training to be successful in Marketo. ▪ 57.5% expect their MOps teams to grow in 2023. Read more here! lnkd.in/dcT_A3ji

What do you get when you combine… 🛠️ Community building  📚 Professional development  👥 Networking with others in marketing ops You get MOps-Apalooza! We’re thrilled to be a sponsor at the 1st annual MOps-Apalooza hosted by @marketingopscom Sign up! marketingops.com/mopsapalooza23

Be sure to sign up for a Jeto demo at this year's #AdobeSummit! Our Jeto experts will show you... ▪ How seamlessly Jeto integrates with @AdobeMarketo ▪ Jeto's email & landing page editing capabilities ▪ How to set up guardrails & access Sign up 👉 lnkd.in/eerYyArj

3 signs your lifecycle may be broken: ① Poor visibility into the marketing & sales pipeline ② Difficulty identifying engaged or qualified leads ③ Duplicate records preventing compliance with consent laws Learn the rest at #AdobeSummit! reg.adobe.com/flow/adobe/as2…

With 10,000+ tools in the #MarTech landscape, it’s tempting to subscribe to the latest and greatest tools. But here’s the question – are these tools really all that great? We asked Kelsy Rogers, Sr. Director of Client Strategy, to get her perspective. marketingops.com/tech-stack-101…

Have you met @weareMERGE, our parent company? Don't miss the opportunity to meet the MERGE team at this year's #AdobeSummit! Visit us at booth #906 at @Adobe Summit to learn more about MERGE's service offerings and how we can help across the full Adobe suite and beyond.

How can marketing operations teams rise above during challenging times to remain effective? We sat down with Cyndi Marty, Senior Marketo Consultant at Perkuto + MERGE, to find out. Read more 👉 perkuto.com/blog/how-to-bu… #marketo #adobemarketo #marketoengage #marketingops

The countdown is officially on! 2️⃣2️⃣ days until @Adobe Summit. For those looking at which sessions to attend, don't miss Amanda Giacobassi's session on diagnosing and treating your lead lifecycle! Sign up here! lnkd.in/ecXraGNW

When James Hardie was preparing for the launch of the Magnolia Home | James Hardie Collection, they needed help redesigning the existing Sample Request drip program, deploying emails, and building a brochure download program. Learn how we stepped in ➡️ lnkd.in/e_xUrdAY

We’re proud to announce another Marketo Engage Architect on our team! Congrats to Heloise Brière-Tomic on obtaining her @Adobe Certified Master - Marketo Engage Architect certification. This is no small feat, as this is the highest level of Adobe Marketo mastery. Way to go! 👏

We’ve all been there — trying to define marketing ops 😬 That's why we asked ChatGPT! “Marketing operations refers to the set of processes, systems, and data that support the planning, execution, and analysis of marketing programs." Do you agree with this definition of MOps? 🤔

There's nothing we love to hear more than client praise! So, what are the benefits of partnering with a MOps agency? ◾ Getting more out of your Marketo investment ◾ Extending your team's bandwidth ◾ Gaining technical expertise Learn more here: perkuto.com/consulting_ser…

We're thrilled to announce that Paul Ferrer, Senior Technical Consultant, is our newest Adobe Marketo Engage Certified Architect (formerly known as MCSA)! This certification is no easy feat, as it is the highest level of certification available. Way to go, Paul! 👏

The 🔑 to EOY reporting? Plan ahead. This means starting in January, marketers should document achievements, consistently report and analyze, and connect data points. Learn tips from Tracy Smith, Senior Director of BI at @weareMERGE on this topic ➡️ perkuto.com/blog/4-tips-fo…

When James Hardie was preparing for a new collection, they wanted to ensure they were meeting deadlines & operating according to best practices in Marketo. That’s why they called in support from Perkuto + MERGE. Read more ➡️ perkuto.com/blog/james-har…

76% of marketing ops professionals feel they cannot fully maximize the impact of marketing initiatives while also being efficient (@Gartner_inc). Learn how we empowered our client to increase Marketo maturity and get the most from their MarTech investment: perkuto.com/blog/how-perku…

Calling all @Domotalk users! 🔊 Are you prepared to transition to GA4? Join us on January 25th at 2 PM EST where we'll discuss what you need to know for a successful transition. Sign up here! ➡️ hello.perkuto.com/domo-ga4-webin… #GA4 #universalanalytics #domo #businessintelligence

Have you ever wondered how your Marketo strategies stack up? Now you can find out! 👀 We partnered with Adobe on the 2023 Marketo User Study. 🤩 Take the survey to help generate benchmark data and be the first to receive the results 👉 lnkd.in/eB93TJF9 #marketo

Any developer who builds Marketo landing page or email templates using Marketo variables knows that viewing your changes locally in the browser can be a big pain. Our developer, Tyrell Curry, recognized this inefficiency and created a solution. Read more: lnkd.in/efRYnFkt

Last year, Marketo experts reported the following as their top operational weaknesses: ⚪ Measuring impact ⚪ Resourcing talent ⚪ Alignment to goals & strategies Make your voice heard in next year's results. Take the 2023 Marketo User Study: lnkd.in/eZ56Qgxw