SentientDecisionSci

What does it take to create a successful #SuperBowl spot? Register for Sentient’s Big Game webinar to learn how #EmotionAI identifies the key principles behind engaging and influencing audiences. bit.ly/SBAdsLIX

🎧 Sonic Branding Matters In a recent Talking Insights podcast episode, Aaron Reid and Danielle Venne sat down with Esomar's António Almeida to explore why sound has become a critical element of brand strategy in today’s audio-first world. Listen now: lnkd.in/gP5x3Bqb

This Thanksgiving, we want to reflect on the power of understanding human emotion and the partnerships that make innovation possible. At Sentient, we’re grateful for our clients, teammates, and the insights that drive progress. Wishing you all a wonderful holiday!

As the line between opinion and truth blurs, how do we apply a scientific design to accurately quantify emotion? In our #ESOMARCongress2025 session, Dr. Aaron Reid shares how Sentient measures automatic emotional responses to naturally-occurring and designed sounds.

How do we uncover the impact of sound within a social media environment? As Dr. Aaron Reid explains, Sentient’s approach is grounded in a theoretical model of persuasion—enabling us to quantify how audio affects emotion and drives preference. #ESOMARCongress2025 #marketresearch

From sonic branding to best practices, Aaron Reid and Danielle Venne unpacked our recent research in the #ESOMARCongress25 podcast booth. Catch the full episode on Talking Insights soon! #ESOMAR #marketresearch #sonicbranding

Sound is a strategic asset, not an afterthought. Dr. Aaron Reid and Danielle Venne explained how in their captivating session on the advantages of audio in social media advertising. Looking forward to more thought-provoking insights from #ESOMARCongress2025!

Presentation day is here! We can’t wait to share the stage with Made Music Studio to discuss our recent research on the impact of sound within social media. Join us at 2:50 to explore how strategic use of audio can improve engagement and elevate brand perceptions. #ESOMAR

Heading to #ESOMARCongress2025? Connect with the Sentient team in Prague! Dr. Aaron Reid and Jeremy Clough will be onsite, ready to discuss emerging trends and audio insights shaping today’s digital landscape. For a deeper dive into our research, don’t miss our presentation!

We’re thrilled to be presenting with our partners at Made Music Studio at ESOMAR Congress 2025 next week! Join Dr. Aaron Reid and Danielle Venne as they draw on behavioral science and real-world data to identify the sonic strategies that improve brand and ad performance.

In a recent episode of the Ecosystemic Futures podcast, provided by @NASA in collaboration with @ShoshinWorks, Dr. Aaron Reid explained how systems that account for the unconscious drivers of behavior outperform those that ignore them. Listen now: lnkd.in/ewxXHsAy

What drives long-term business success? Behavioral science points to one powerful factor: positive manager-employee relationships. We’re proud to see our groundbreaking research with Quantum Connections featured in Auto Service World’s recent article: autoserviceworld.com/this-is-a-key-…

Join us at 3 PM EST to discover how integrating emotional and rational data strengthens AI systems. This future-forward session demonstrates how combining System 1 & System 2 boosts predictive accuracy and deepens our understanding of behavior. Register: lnkd.in/eP7SZnjM

Sentient is excited to be featured on the Ecosystemic Futures podcast, provided by @NASA in collab with @ShoshinWorks Works. Learn how designing for systematic irrationality can revolutionize the performance of stakeholder ecosystems. 🎧 Listen here: lnkd.in/ewxXHsAy

Wishing you a safe and joyful 4th of July! We hope today offers you the chance to recharge, reflect, and reconnect with friends and family. Here’s to celebrating the moments that matter! #IndependenceDay #EmotionAI

By using advanced behavioral measures and implicit testing, Sentient uncovers how people truly feel—beyond what they say. Discover how our combined System 1 & System 2 approach enhances innovation insights in our latest FEI presentation. lnkd.in/eKdPYpCr #MRX

Innovation requires creativity, but synthetic data can inhibit this. In our latest presentation, Dr. Aaron Reid discusses the implications of using recursively generated data to train #AI models. Watch here: lnkd.in/eKdPYpCr

Without continuous testing on real human data, GenAI's predictive accuracy declines. Sentient’s Dr. Aaron Reid underscores this risk and emphasizes the value of leveraging behavioral science to prevent model collapse. Watch the full presentation here: lnkd.in/eKdPYpCr #MRX

Consumers may not always be willing or able to articulate what drives their behavior, but uncovering these motivations is essential for innovation. Aaron Reid demonstrates how Sentient uses #AI and implicit tech to uncover the unspoken. Stop by Booth 18 at #FEI25 to learn more!

Yesterday at #FEI25, Sentient's Dr. Aaron Reid shared how combining automated behavioral science with #EmotionAI reveals whitespace opportunities and accelerates innovation. 🔗 Read more: lnkd.in/e5srH5g7 Couldn’t join us live? Stay tuned for the full recording!

#FEI25 is off to a great start! Thanks to all who attended our insightful session on the adoption of AI in #MRX. Missed the presentation or want to dive deeper? Visit us at Booth 18—we’d love to continue the conversation!