Think with Google

Deborah Ko, senior research manager, Ads, shares three crucial shifts every marketing leader needs to know as they plan for the year ahead: 🔍 Evolving Search: People are searching differently, asking more intelligent questions than ever before. ⚡️ Accelerated confidence: People are moving from exploration to confidence faster, researching topics deeply and efficiently. 💡 Ads as answers: The most effective ads aren't interruptions - they're helpful solutions. When utility leads, marketing becomes a service. The first step in reaching your customers lies in understanding them better. When you solve for their intent, you win their trust. Which of these shifts is impacting your 2026 planning the most? 👇 #DigitalMarketing #SearchTrends #CustomerExperience #MarketingStrategy #ConsumerInsights #GoogleAds

Is your AI strategy focused on subtraction or multiplication? 🤔 The Frontier CMO is moving past "doing more with less" and embracing 3️⃣ key pivots: 🔹 Efficiency ➔ exponential growth 🔹 Tools ➔ workflow redesign 🔹 Drudgery ➔ imagination @JoshuaSpanier explains how to turn your team into a force multiplier in our latest edition of Frontier CMO: goo.gle/4lH3wxK

From “Who are you wearing” → “How do I find that?” Circle to Search and Google Lens are changing the game for product discovery. In the time it takes to give a red carpet interview, users have already shopped the screen. See what this means for your brand → goo.gle/4dtOCJ4

At #SXSW2026, @YouTube, @Influential_co & @ItsAdamW reveal why YouTube is the ROI powerhouse: 📈 #1 platform for creator content 👀 40% of viewers are exclusive to YT 🎥 Long-term deals = Better ROI Make your marketing dollars work harder by turning views into value. 💸

Today's CMOs should keep the power of branding close, just as brilliant marketers like David Ogilvy and the Saatchi brothers did. 💡 That’s what Sir Martin Sorrell, Co-founder S4S Ventures, shares with @JoshuaSpanier, Google's VP of AI & Marketing, in this episode of the Frontier CMO podcast. Listen to his take on the state of the industry: goo.gle/4rAu0SM

Less than 1 week until #GoogleNewFront2026 ⏰ On Monday, March 23rd, we’re unveiling exclusive insights and AI-powered innovations coming to Google Marketing Platform. Secure your virtual seat! → goo.gle/4s8texz

At #SXSW2026, @YouTube, @Influential_Co, and @ItsAdamW broke down how they turned @jimmyjohns "fine dining" into 2.5M views. The secret sauce? Creativity and data are key, but the real win comes from trusting creators to tell the story.

Award shows may happen in a theater, but the conversation lives on YouTube. 🎤 Missed any of the action last night? Join the viewers who turn to YouTube as their front-row seat to the moments that define award season → goo.gle/3PEd8gE #MadewithVeo

From best picture to best dressed, we’ll be watching the buzz and glamour. What’s your top search prediction for tonight’s award show?

@JoshuaSpanier @martinsorrell Listen to the Frontier CMO podcast on Apple Podcasts and Spotify: goo.gle/4sLnWcd goo.gle/4r8e0b8

🧽 How does advertising legend Sir Martin Sorrell stay ahead? "Continuously absorb." In this episode of the Frontier CMO Podcast, host and Google's VP of AI & Marketing, @JoshuaSpanier sits with @martinsorrell, who shares his personal strategy for staying relevant in a landscape defined by rapid transformation. 🎧 Listen to the full episode: goo.gle/40OukTj

The link between client success and agency growth has snapped 🫰 Sir Martin Sorrell joined @JoshuaSpanier to discuss why "create" costs are the new target for efficiency and how to use AI to reclaim the value agencies provide. 🔗 Read more: goo.gle/4bkCyXN

In 2026, the "Insight-to-Action" loop is the only speed that matters. ⭐ goo.gle/47qbgy9 ⭐

Build your high-fidelity growth engine from these three key pillars. ⭐ goo.gle/47qbgy9 ⭐

Modern measurement: it’s no longer about reporting on history. It’s about collapsing the gap between seeing a signal and making a move. ⭐ This is your guide to capturing, creating, and converting demand → goo.gle/47qbgy9 ⭐ 🧵 [THREAD]

Consumers aren't just typing keywords anymore — they’re sharing context, constraints, and emotion ⚡️ What does this mean for your marketing efforts? David Edelman says brands must master the 3 Cs: ✅ Create demand ✅ Capture demand ✅ Convert demand See the full data-driven breakdown → goo.gle/3PqazP7

Heading to #SXSW2026? Save this YouTube survival guide 📌 From brand partnership insights to meeting top YouTube creators, catch all the YouTube activations from March 12-18. See you in Austin! goo.gle/4u8172R

As Nano Banana Pro rolls out to Google Ads, we caught up with Google Director of Product Management, @therobertwong, for his take on the three top ways AI is impacting creativity 👇