Tony Mattson

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Tony Mattson

Tony Mattson

@Tony_Mattson

Group Strategy Partner @havascreative, Head of Impact @HavasMediaUK, Advisory Board Member @AthleteMediaGrp, IPA Fellow. Views my own.

London, England انضم Ağustos 2015
1.6K يتبع786 المتابعون
Tony Mattson
Tony Mattson@Tony_Mattson·
@xavierrees Xav, I recommend this book if you haven’t read it. If you have, you’ll know what I mean.
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Xavier Rees
Xavier Rees@xavierrees·
T H I S M A N. 🖤 “Hopefulness is not a neutral position. It is adversarial. It is the warrior emotion that can lay waste to cynicism”
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Henners
Henners@HenrySteel94·
🤍 31/05/2024 🤍
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Tony Mattson
Tony Mattson@Tony_Mattson·
@michaelmiraflor I went through university only using a computer to look up which library books were in and where to find them. I rang people from a pay phone on the corridor. I got my first mobile phone when I started my first job aged 25.
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Michael J. Miraflor
Michael J. Miraflor@michaelmiraflor·
Clearly dating myself but of the 20-ish people on my college freshman dorm floor, only 2 had a laptop, and only one of those laptops had a battery that could last a full 60 minute lecture. That’s in addition to the social awkwardness of even trying. Crazy to think about.
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richard shotton
richard shotton@rshotton·
Thomas Edison and how he reframed failures, not as a waste of precious time, but a necessary precursor to eventual success In Mixed Signals by @UriGneezy
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Curiosity
Curiosity@CuriosityonX·
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Tony Mattson
Tony Mattson@Tony_Mattson·
What a wonderfully curious and generous human being. @BZephaniah
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Curiosity
Curiosity@CuriosityonX·
Find the number?
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Tony Mattson
Tony Mattson@Tony_Mattson·
@tomroach The logic of share of market growth through excess share of voice is that the majority of a brand’s share of voice maintains the status quo.
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@tomroach
@tomroach@tomroach·
Our obsession with growth has led us to exaggerate advertising’s contribution to it. Ads sometimes contribute to growth. Sometimes help slow declines. Mostly ‘just’ maintain sales. Thinking ads are only about growth sets them up to fail and narrows their breadth and utility.
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Curiosity
Curiosity@CuriosityonX·
🤔
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