Adpulp

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Adpulp

Adpulp

@adpulp

Advertising News and Know-How, Since 2004. Home of the Ad Legends workshop, Ad Chatter podcast, and 'Ad Brains' eBook. Editor: @davidburn

Off Madison انضم Nisan 2008
4.7K يتبع4.9K المتابعون
Adpulp
Adpulp@adpulp·
It was in Boston in 1946 that Phyllis Robinson first worked for an ad agency. She was hired to write women’s fashion ads by Bresnick & Solomont. After returning to New York, she joined Grey—where Bill Bernbach was the creative director. adpulp.com/phyllis-robins… #AdLegend
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Adpulp
Adpulp@adpulp·
“The Southeast Alaskan story, and spirit, is unique,” said Theresa Menz, Associate Creative Director at R&R partners. adpulp.com/better-healthc…
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Adpulp
Adpulp@adpulp·
Jeep is launching a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible. adpulp.com/wildlife-photo…
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Adpulp
Adpulp@adpulp·
Packaging improvements help create a better brand experiences, but these sort of upgrades rarely get the attention that a smart advertising campaign provides. adpulp.com/no-more-wrestl…
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Adpulp
Adpulp@adpulp·
According to Jane Ostler, Chief Insights Officer at Kantar, 24% of AI users currently use an AI shopping assistant. She believes CMOs now need their brands to actively service these non-human consumers. adpulp.com/how-are-you-cu…
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Adpulp
Adpulp@adpulp·
“The project is rooted in color theory. When we say ‘without blue there is no green,’ we’re working with the fundamental logic of primary and secondary colors: blue and yellow create green,” says André Maciel, Creative Director at Black Madre Studio. adpulp.com/a-fundamental-…
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Adpulp
Adpulp@adpulp·
Burger King is taking a page from Domino’s 2009 playbook and reinvigorating the brand by focusing on improving its food, customer service, and overall restaurant experience. adpulp.com/burger-king-wa…
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Adpulp
Adpulp@adpulp·
The client team and data scientists can run the numbers all day, but someone else has to dream. If that someone is never encouraged to dream and never given the space to do so, that is a real and present danger to the ad industry, not AI. #flashbackfriday adpulp.com/ai-is-not-the-…
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Adpulp
Adpulp@adpulp·
Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. adpulp.com/doner-and-coll…
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Adpulp
Adpulp@adpulp·
Rocket and Redfin's Super Bowl spot also served as the centerpiece of an online game called "The Great American Home Search," where players solved six clues on the Redfin app over a 48-hour period with the hope of winning a $1,000,000 home. adpulp.com/rocket-and-red…
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Adpulp
Adpulp@adpulp·
At its core, the fluid and evolving “G” embodies Getty’s next chapter, one that includes ambitious leadership and forward-looking vision. It also reflects Getty’s commitment to making art accessible to all through free admission, free programs... adpulp.com/the-getty-is-a…
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Adpulp
Adpulp@adpulp·
For me, one Super Bowl spot stood out this year. One brand boldly defied the Sea of Sameness, and delivered something memorable. Hat’s off to Instacart for going bananas. adpulp.com/instacart-ente…
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Adpulp
Adpulp@adpulp·
European agencies and brands dominated the Epica Awards this year. In fact, there’s not a single North American, South American, Australian, African, or Asian winner among the eight Grand Prix designees. adpulp.com/2025-epica-awa…
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Adpulp
Adpulp@adpulp·
Content creators require copious space for all the data they produce. More space than their devices can handle. adpulp.com/sandisk-offers…
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Adpulp
Adpulp@adpulp·
"Meta’s acceptance of revenue from sources it suspects are committing fraud highlights the lack of regulatory oversight of the advertising industry, said Sandeep Abraham, a fraud examiner." yahoo.com/news/articles/…
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Adpulp
Adpulp@adpulp·
I love how the metaphorical poor fit is communicated (and resolved) in this campaign and how the interview curveball is made tangible. adpulp.com/indeeds-new-ai…
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Adpulp
Adpulp@adpulp·
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. adpulp.com/when-prompted-…
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