Brian Schwartz

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Brian Schwartz

Brian Schwartz

@creativereason

Experience Design leader, former developer & entrepreneur. Also, noun, 2nd noun, 3rd noun and adjective. Opinions are my own.

St. Louis, MO انضم Temmuz 2008
1.8K يتبع2.8K المتابعون
Brian Schwartz أُعيد تغريده
M.A. Rothman
M.A. Rothman@MichaelARothman·
𝐍𝐎, 𝐈𝐓'𝐒 𝐍𝐎𝐓 𝐀𝐈. 𝐈𝐓'𝐒 𝐂𝐀𝐋𝐋𝐄𝐃 𝐏𝐔𝐍𝐂𝐓𝐔𝐀𝐓𝐈𝐎𝐍. I see it constantly now. Someone reads a post or an article and spots an em dash — that long horizontal line — and immediately declares it was written by AI. 𝐓𝐡𝐚𝐭'𝐬 𝐚𝐧 𝐞𝐦 𝐝𝐚𝐬𝐡, 𝐝𝐞𝐟𝐢𝐧𝐢𝐭𝐞𝐥𝐲 𝐂𝐡𝐚𝐭𝐆𝐏𝐓. You know who else uses em dashes? People who actually learned how English punctuation works. I don't normally step on this particular soapbox — and I commit authorial malpractice by never trying to sell you my books — but I've authored over 30 of them. Many have been international bestsellers. Well over 𝟏,𝟎𝟎𝟎,𝟎𝟎𝟎 𝐜𝐨𝐩𝐢𝐞𝐬 in print, translated into 7+ languages, sold around the world. I am, amongst many other things, an actual author. So let me give you a quick education your grammar teachers apparently skipped. The em dash — this thing right here — is one of the most versatile punctuation marks in the English language. It's called an "em dash" because in traditional typesetting, it was the width of the capital letter M in whatever typeface you were using. It serves three primary functions. First, it sets off a parenthetical statement within a sentence — like this one — when you want more emphasis than commas provide but less formality than parentheses. Second, it signals an abrupt break in thought or a dramatic pivot. Third, it introduces an explanation or amplification of what came before it. Writers have been using it for centuries. Emily Dickinson used em dashes so obsessively her manuscripts look like they were attacked by a horizontal line. Mark Twain used them constantly in dialogue. So did F. Scott Fitzgerald. None of them had access to ChatGPT. Now for a bit of trivia most people never learn. There's also an 𝐞𝐧 𝐝𝐚𝐬𝐡 — slightly shorter, the width of the letter N. The en dash has a narrower purpose: it connects ranges. Pages 12–44. The years 1941–1945. The New York–London flight. It's the dash between two things that are connected but distinct. Most people have never heard of it, and most fonts render it just barely shorter than an em dash, which is why almost nobody notices the difference. Both have been part of formal typography since the invention of movable type in the 15th century. Gutenberg's typesetters used varying dash lengths to organize text. By the 18th century, printers had standardized the em and en dash as distinct glyphs with distinct grammatical functions. This isn't some modern AI invention — it's older than the United States. And if you use Microsoft Word, they're trivially easy to type. An en dash is Ctrl + Minus on the numeric keypad. An em dash is Ctrl + Alt + Minus on the numeric keypad. Word also auto-converts two hyphens (--) into an em dash if you have autocorrect enabled. That's why you see me use them in my books and in my posts — because I know they exist and I know the keyboard shortcut. The reason AI chatbots use em dashes frequently is because they were trained on well-written text — books, journalism, academic papers — written by people who knew the rules. The AI learned proper punctuation from proper writers. That doesn't make proper punctuation a sign of AI. It makes it a sign of 𝐥𝐢𝐭𝐞𝐫𝐚𝐜𝐲. For the record, the only things I use AI for are conjuring up a quick graphic — like the image on this post — or as a shortcut for preliminary research. Think of it as a Google accelerator. The writing? That's all me. It has been for 30+ books and countless social media posts such as this one. If you've reached the end of this post, you now know more about dashes than most people who graduated with an English degree. And the next time you see an em dash and your first instinct is to scream "AI" — maybe consider that what you're actually looking at is someone who paid attention in class. Or someone whose grammar teachers didn't fail them quite as badly as yours failed you. 𝐓𝐡𝐞 𝐞𝐦 𝐝𝐚𝐬𝐡 𝐢𝐬 𝟓𝟎𝟎 𝐲𝐞𝐚𝐫𝐬 𝐨𝐥𝐝. 𝐒𝐭𝐨𝐩 𝐛𝐥𝐚𝐦𝐢𝐧𝐠 𝐢𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐫𝐨𝐛𝐨𝐭𝐬.
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Àyántáyò
Àyántáyò@peter_lingua_·
Watch these bullies get exactly what they deserve. 🎬 Title: 🤔
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Brian Schwartz
Brian Schwartz@creativereason·
If Nicolas Roy can command a 1st, how are the Blues not making more moves? #stlblues
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Josh Pate
Josh Pate@JoshPateCFB·
When I am CFB Commissioner these are your new conferences via day one executive order
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Dan Szymborski
Dan Szymborski@DSzymborski·
I maintain that the best and most ethical use of AI is "stupid shit."
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Brian Schwartz أُعيد تغريده
Judge Smails
Judge Smails@Judge_Smails__·
@NBCOlympics not putting the Canada Finland game on USA until the second period is moronic. I would fire everyone involved.
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Brian Schwartz
Brian Schwartz@creativereason·
What is the deal with NBC joining Canada vs Finland in the 2nd period? Was that speed skating final more important?
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Brian Schwartz
Brian Schwartz@creativereason·
@dgoold @stltoday Love the coverage as always! Curious how you would compare the new batting cage facility you showed on video on stltoday to anything local. It honestly doesn't look any nicer than local HS club cages...I was expecting more. Does it have Rapsodo, Hittrax, etc in the tunnels?
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Derrick Goold
Derrick Goold@dgoold·
Back for my 22nd spring training covering #Cardinals for @stltoday. Fortunate to be on the beat and call ballparks my office and BP my meetings. Will be a season unlike any other, however it goes. Write on.
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Brian Schwartz
Brian Schwartz@creativereason·
@ryanwilsonCBS @CBSSports You don't have Zion Young as a top 125 player? Any reason why when most have him mocked as a late 1st or early 2nd round talent?
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Brian Schwartz
Brian Schwartz@creativereason·
Any chance Mizzou calls off the game on Saturday? Worried about the drive to and from Como during the storm, or selling my tickets for pennies on the dollar. @MizzouHoops
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Brian Schwartz
Brian Schwartz@creativereason·
Mario Cristobal is live on gameday with a 480p camera? I thought the U had money..:
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Brian Schwartz
Brian Schwartz@creativereason·
Mizzou needs better play calling to capitalize on this turnover and Hardy is mad. #Mizzou
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Nate Edwards
Nate Edwards@NateGEdwards·
Chip Lindsey is a terrible coach who fails his way across the CFB spectrum. I can’t begin to describe what a massive bag fumbling this would be for a team that is in desperate need of an upgrade in scheme and play caller
Matt Zenitz@mzenitz

Michigan offensive coordinator Chip Lindsey has emerged as a leading candidate for the offensive coordinator job at Missouri, sources tell @CBSSports. Before Michigan, was OC at North Carolina with Drake Maye, the OC at UCF and head coach at Troy.

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Brenden Schaeffer🎳
Brenden Schaeffer🎳@bschaeffer12·
With Beau transferring, Eli Drinkwitz has to take a swing. Throw your weight around and land a big fish at QB. I have a similar reaction that I had to the Kirby Moore departure: This is an opportunity.
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PowerMizzou
PowerMizzou@PowerMizzoucom·
#Mizzou wide receiver Marquis Johnson will be entering the transfer portal and will not play in the Gator Bowl, his father told us.
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Brian Schwartz أُعيد تغريده
MSHSAA
MSHSAA@MSHSAAOrg·
GOLDEN GOAL! Veritas Christian Academy is headed to the Class 1 Championship! 📺: MSHSAA.TV
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Brian Schwartz
Brian Schwartz@creativereason·
If you’re an Auburn fan how are you not about to revolt about these refs
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Brian Schwartz
Brian Schwartz@creativereason·
Arkansas is going to lose this game.
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Brian Schwartz
Brian Schwartz@creativereason·
I'm clearly too old to be in the target demo for this youtube “pregame show” #ChiefsKingdom
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