foreUP

Tee time integrity is under attack. 🚨 We’re not okay with that, so we paired up with industry leaders like the NGCOA to fight back. We created this resource guide to give you straightforward, actionable recommendations to help protect against bots and unauthorized third parties that are unfairly reserving tee times. Get the resource guide here: loom.ly/-g2N1bI #GolfManagementSoftware #TeeTimeIntegrity #GolfCourseSoftware #CourseManagement

In case you couldn’t attend live 📣 ... The foreUP Digital Summit 2026 is now available on demand. Catch sessions covering: 🆙 The next era of golf operations 🆙 The new economics of public golf 🆙 Evolving golfer expectations 🆙 The growing role of AI in the industry 🎥 Access the full replay HERE: loom.ly/PIjNmuU ⛳

Exciting news! Our parent company, Clubessential Holdings, has officially completed its merger with Xplor Technologies. Together, as the new Xplor Technologies, we’ve unified under one brand, one vision, and one leadership team poised to innovate more meaningfully and create greater value for our customers. In the coming weeks, you’ll see us evolve our brand identity to reflect this new chapter. Our mission is to help everyday businesses operate efficiently, serve more personally, and grow with confidence. When those businesses thrive, the experiences people rely on every day become smoother, more connected, and more meaningful. Read the full press release for more details: lnkd.in/ggKnZxiQ

Did you miss the live event? The 2026 foreUP Digital Summit delivered insights from leading operators across the country. If you’re thinking about smarter operations, stronger revenue performance, and what’s next for public golf, the replay is worth your time. 🎥 Watch the recordings on demand: loom.ly/PIjNmuU 📈

Trends in public golf are changing, and that's not always good news. As bots and unauthorized third parties ignore course policy and unfairly gobble up tee times, foreUP is joining forces with industry leaders to find solutions. We’ve compiled these practical, actionable recommendations to empower course leaders to: ⬆️ Protect revenue and enforce course policies ⬆️ Identify and reduce automated booking activity ⬆️ Strengthen transparency between courses and golfers ⬆️ Maintain control of your online tee sheet Access your resource guide HERE: loom.ly/-g2N1bI

Do not trade away your database. Chip Hierlihy at Fieldstone Golf Club of Auburn Hills shared how they rebuilt theirs and why managed marketing services became a major driver of guest and player engagement. Want more real operator takeaways like this? Join us live at the foreUP Digital Summit. 📆Wednesday, March 4, 2026 🎓Attend live and earn PDR credits 👉Reserve my spot: loom.ly/PIjNmuU

🎉 The foreUP Digital Summit is back for year two. Join golf course operators and industry experts for a virtual event focused on what is next for golf operations, from strategy and technology to the future of the golfer experience. 📅 Wednesday, March 4, 2026 💻 Virtual event 🎁 Do not wait. The first 50 registrants will receive a foreUP gift. 👉 Register now: foreupgolf.com/event/2026-dig…

Making a switch can feel risky. Dakota Hicks at Duncan Golf & Tennis Club said their transition to foreUP was “seamless and efficient” with clear onboarding, guided data imports, and training that helped the team keep operating at full capacity. ️⛳ If you want a taste of the operator insights and strategies shaping what’s next in golf, grab your virtual pass for the foreUP Digital Summit. 📆Wednesday, March 4, 2026 🎓 Attend live and earn PDR credits 👉Reserve my spot: loom.ly/PIjNmuU

⛳ Thinking ahead to 2026? The foreUP Digital Summit 2026 is designed for operators who want to stay ahead of change, cut through industry noise, and walk away with practical insights they can actually use. What to expect: ✅ Operator-focused education ✅ Forward-looking industry insights ✅ Practical takeaways for modern golf operations 📅 March 4, 2026 | Virtual event 🎁 First 50 registrants receive foreUP swag 🔗 Reserve my spot foreupgolf.com/event/2026-dig…

⛳️ foreUP Digital Summit 2026 The future of golf course management, redefined. Join us on Wednesday, March 4 for a virtual event focused on the trends, strategies, and technology shaping golf operations in 2026. 📷 Attend live and earn PDR credits 📷 Gain practical insights you can apply immediately 📷 Virtual event 👉 Reserve my spot: foreupgolf.com/event/2026-dig…

The future of golf course management, redefined. The foreUP Digital Summit returns for its second year, bringing together golf course operators and industry experts to explore the trends, strategies, and technology shaping how courses will operate and compete in 2026. 📅 Wednesday, March 4, 2026 💻 Virtual event 🎁 Bonus: The first 50 registrants will receive a foreUP gift. 👉 Reserve my spot: foreupgolf.com/event/2026-dig…

Spending time with PGA professionals at the Southern Texas PGA Education Summit and Annual Meeting ⛳ Brent Brown and Russell Wren are on-site connecting with PGA professionals and course leaders to share how foreUP helps simplify daily operations, improve visibility, and support smarter decision-making across the course. If you’re attending, they’ll be there through tomorrow, February 10, and would love to connect. 👉 See how foreUP can support your course: loom.ly/OTXw-Uc

✅GCSAA Recap We had an incredible time at the 2026 GCSAA Conference & Trade Show connecting with course superintendents and industry leaders shaping the future of golf course maintenance and turf management. From powerful taskTracker demos to energizing conversations, we’re more inspired than ever to keep innovating for the people who make golf happen. Thanks to everyone who stopped by! ⛳ #GCSAA2026 #GCSAAConference #foreUP #GolfMaintenance #taskTracker #TurfTech #GolfIndustry #GolfCourseSuperintendent

The future of golf course management is taking shape. Save the date for the foreUP 2026 Digital Summit, a virtual event bringing together operators and industry experts to examine the trends, strategies, and technology shaping how golf courses operate and compete in 2026. foreupgolf.com/save-the-date-… 📅Wednesday, March 4, 2026

Golf Inc. just featured our very own Scott Strong in its Wisdom Series, sharing insights on where golf course technology is headed—and the opportunities ahead. 📷️📷 Scott dives into how COVID accelerated tech adoption, why revenue management is now essential amid tee sheet pressure, and how flexible golf formats are helping courses balance accessibility and profitability. Looking forward, he sees AI reshaping the industry—from elevating golfer experiences to improving operations and staff retention. His advice for the next generation? Stay curious. The intersection of golf and technology is full of opportunity. Read more on the future of golf tech and how foreUP continues to build, buy, and partner to meet the industry’s evolving needs. 📷

🎬 Missed the live discussion? You can still watch the From Tee to Tomorrow session on demand. This replay breaks down how golf courses are adopting connected technology to streamline operations, reduce friction, and create better experiences. ▶️ Watch: loom.ly/oKrp2Vk

foreUP is heading to GCSAA in Orlando! We’re looking forward to connecting with golf course superintendents and course leaders to share how connected technology helps streamline operations, improve visibility across the property, and support more efficient day-to-day workflows.

📊 Golf course management is evolving, and leaders are leaning into data, technology, and smarter workflows to stay ahead. A valuable resource for leaders planning the road ahead. 📥 Download the report: loom.ly/Z52a

That’s a wrap on the PGA Show ⛳ Thank you to everyone who stopped by, connected with the team, and shared conversations throughout the week. We appreciate the energy and look forward to what’s ahead. #PGAShow