Michael Heredia

Bogotá costs way less than people think — but there's a spending trap most expats fall into. Broke down my actual monthly budget so you know exactly what to expect. colombiamove.com/blog/cost-of-l… #Colombia #ExpatLife

For a local gym, the first AI win is usually not content. It is when the agent sees the pain point, asks the missing questions, and hands over a front-desk task the owner can act on.

Attorneys: every intake call you miss is a referral your competitor pays for. I'll audit one week of your phone log and write a deploy plan for free. michaelheredia.com/audit/?utm_sou…

@JustJerry121 Exactly right, and most vendors know it, which is why they control the demo environment so carefully.

@michaelheredia Real callers are undefeated against the happy-path demo. Noise + interruptions are the real benchmark.

The 'AI sounds human' mistake: Vendor demo sounds amazing Production calls sound stiff Difference: vendor demo is staged with cleaned audio Real calls have noise, accents, interruptions Test with your actual phone line, not a demo line

The 'we'll define success later' mistake: No metric agreed at kickoff Three months in, you 'feel' it's working but can't say why Six months in, the budget question comes up You can't justify the spend Define one number at the start: missed-call recovery rate, intake quality, r...

Now would be a great time for a codex usage reset.

@JustJerry121 Exactly, and most founders don't name it that way until you ask them to time-track one bad day.

@michaelheredia Support stealing sales time is a very real automation brief.

Most automation pitches are too broad. For a solo founder, start where the day actually breaks: support questions interrupt sales work all day. Then make the agent produce a protected focus time.

A restaurant or venue should not need another dashboard. They need the repeated request turned into a organized request list inside the tool they already check.

Cartagena's food scene hits different when you realize every dish tells a story—African, Arab, Spanish, Indigenous all on one plate. After 5 years here, I've learned Colombia's real wealth isn't just real estate, it's these flavors you can't replicate anywhere 🍲

If follow-up is costing you jobs, it's worth revisiting how you're actually reaching prospects when it matters most.

I watch everyone chase the algorithmic lottery on social. Service businesses that own direct channels (texts to clients) control their pipeline.

Missed call → SMS to prospect → they respond → it auto-logs to CRM → you're in the inbox waiting, not playing catch-up. That's the loop that wins service jobs.

The compliance concern stops most people. TCPA rules are real. But there's a path through it: consent, good timing, opt-out paths. Get it right and SMS becomes your strongest channel.

You could hire someone to text leads all day. Or deploy something that logs interactions to your CRM automatically for a fraction of that cost.

I broke down Living in Sabaneta, Medellín: The Honest Neighborhood Guide so you can compare the tradeoffs before moving. colombiamove.com/blog/living-in… #Colombia #VidaEnColombia

Home-service contractors lose leads to response lag. A prospect asks for a quote Friday evening, gets a callback Monday, and the job's already spoken for.

Salon owner's follow-ups get lost in email. Switch to SMS and clients see the message. That's the difference between them showing up or booking elsewhere.

Email sits in inboxes for days. Text gets read in minutes. For service businesses, those minutes are the difference between landing the job and losing it.

I wrote about why AI text follow-ups beat email for service leads—and how to stay TCPA-compliant without overthinking. Plus the workflow that logs everything to your CRM automa... michaelheredia.com/blog/ai-sms-fo…...