Araminta 💸📲

Wow, what an amazing conference we had yesterday. Incredible speakers, audience and partners. What a great community of fintech marketers we have. ❤️ Thanks to everyone for coming and @PhilippaArtus @HelenOwenEM for co-organising!

@Majestic Thanks for sharing!

Araminta Robertson (@mintcstudios) recommends interviewing team members with deep customer knowledge, such as salespeople, founders, and CEOs, to understand customer pain points. maj.to/42ogJE2

@businessbarista ai

The best AI tools & tactics are stuck in private chats and buried Slack threads. So I'm spinning up a few WhatsApp groups for folks who are actively using AI in their day-to-day. First is an AI group for ceos/founders. Second is an AI group for engineers & engineering leaders. Third is an AI group for marketers & marketing leaders. No sales pitches. Just smart people sharing how they’re using AI to move faster, do more, and stay ahead. If you want to join one of these groups, reply with "ai" and I’ll DM you an invite.

@JeremyRiveraSEO @gaetano_nyc Thank you!

@mintcstudios @gaetano_nyc Sent you details in DM

All my clients now want 3rd party outreach as a service. They want to secure "brand mentions" from highly cited listicle pages where competitors are mentioned, but they are not. I don’t have any way of making this happen for them. If anyone out there has any ideas, I'm all ears. But the answer increasingly points to one road: invest in brand and PR to scale mentions and links naturally.

@JeremyRiveraSEO @gaetano_nyc I'm interested as well!

@gaetano_nyc I have a couple of forma for this, I can drop a dm with my 3 methods

@aleyda @aleyda my tip: create shorter ‘GPT’ articles: these are articles that answer a query your prospect may have in a very specific and succinct way.

AI Search Optimization Fundamentals : Send me your tips to get your content mentioned in AI search answers to feature in the new section of #LearningSEO (and soon to be new site). Tweet me your tip, and expect an inclusion of the best, most useful ones, while linking back to your site/profile. 👇 learningseo.io/seo_roadmap/op…

@jas_shah @LDNTechWeek Congrats Jas!

Proud moment for me. On stage at @LDNTechWeek talking about the power of APIs in front of a pretty big audience 😊

@gaetano_nyc Subscribed!

@mintcstudios Here it is! marketingadvice.substack.com/p/why-seo-conv…

Damn, I've worked with 50 different software companies since 2021. Everything from $1M ARR startups to $100M+ ARR publicly traded. Some engagements were small, one-off projects like an audit. Some were medium level SEO + Google Ads combo projects, where I'd work on both channels for like 6 months and then pass the torch back to the team. Others were focused on weekly marketing team training. I've also done a handful of "fractional head of growth" projects which I did not really enjoy much. And finally, the heavy hitter engagements were long-term ongoing "channel ownership" projects where I am the person responsible for growing SEO at the company and literally owning the number. Yes, as a consultant I have actually owned a number and companies have held me to an OKR goal. I am launching a newsletter soon where I'll be sharing more details about how I'm working with clients, how to get results in competitive categories, and what's actually happening in the trenches. Comment on this thread if you want me to reach out when the newsletter launches. It will be a pretty exclusive list since I'm trying to keep it super high quality. And there will only be 1 email per month.

@mattbrown Great piece!

@Majestic Thanks for having me on the pod!

Araminta Robertson (@mintcstudios) believes that the best keywords come from understanding your customers, but the next best source is salespeople, who interact with customers, resolve issues, and offer valuable insights. maj.to/42ogJE2

Araminta Robertson (@mintcstudios) highlights the rising importance of attribution in 2025. As search begins in tools like ChatGPT, tracking conversions becomes trickier. First-party tools are key to understanding user behavior. maj.to/3ZG9NPC

Excited for this!

@sytaylor Looking forward to this one!

On Stablecoins. How I start all my rants is with a bit of an outline of logic. I then work to add evidence and rationale to a thought or statement. This one will likely appear in early Jan.

@Benji_Fernandes @rafiki_api I’ll come say hi! 👋🏻

Good afternoon Vegas. Here for #money2020. Come check out our @rafiki_api booth 🔥

@sytaylor @AlexH_Johnson @mikulaja I'd love to go 😍 does it count if you run a fintech marketing community? 👀

Was awesome to be on the Superpath podcast! Thanks for having me :)

@MJenkins88 Yep ran a fintech event on this exact topic in Edinburgh 1 year ago. Main reason is to help with revenue

How difficult is it to manage both a B2C and B2B business or switch from the former to the latter? Seeing a lot of B2C fintechs launching a B2B offering (or pivoting overall)

@sytaylor @AlexH_Johnson @tryramp @brexHQ @ModernTreasury @meow Looking forward to listening in! 🎉

Why launch a podcast series on B2B Fintech? @AlexH_Johnson sums it up perfectly 👇 Hear from the CEOs of @tryramp @brexHQ @ModernTreasury @meow and Arc First episode drops 22nd May. Search for "Fintech Brainfood" in your podcast client to find it

Thanks for having me on!