Paul Scrivens
19.6K posts


My team just put together a 35-page guide on Claude Code.
Not the “ask claude a question” version of AI.
The real version.
The one where AI actually writes scripts, pulls data, runs workflows, and builds tools inside your terminal.
The companies I know that started using this are replacing hours of manual work every week.
Reports.
Audits.
Competitive research.
Proposal drafts.
Stuff junior employees used to spend half their week doing.
So we broke down exactly how to get started:
• how to install Claude Code
• how to prompt it properly
• and 5 marketing automations you can build immediately
Nothing theoretical. Just the exact setup.
If you're curious about what the next version of operations looks like, comment "claude" and ill send it to you.

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i made a 3-day Claude Cowork for Beginners course, and it's yours for free
by the end, you'll have a personalized AI teammate on your computer that:
• knows your style
• connects to your tools
• and produces finished work you can send immediately
here's what you get:
day 1: install cowork, set global instructions, and run your first real task (15 min)
day 2: workflows that replaced hours of my week, including building landing pages from a description and running full competitive analyses in one prompt
day 3: skills, plugins, and connectors so cowork actually knows how you work and can access your tools
+ copy-paste prompts so you can follow along as you read
like + comment "COWORK" and i'll DM it to you

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Stop prompting AI to "make me a landing page."
200+ hours testing taught me this:
Generic prompts → pretty pages
My prompts → pages that sell
The pack includes:
→ 3D Landing Hero Section
→ Sentient 3D Core
→ Cyberpunk Volumetric Shaders
→ Microlender Protocol
→ Hyper-Futuristic MCP-2099
Like + reply "PROMPT" for the library.
(following required for DM)
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I reversed engineered every skill in digital marketing and then trained my AI on all of them.
Here’s how I did it...
Oh, and I’m giving away all 84 marketing skill files at the end of this post.
This all took place over 5 days.
Step 1: The Skill Tree
I started by working with @ManusAI because I knew I was going to need their almost infinite context window.
My first request was for Manus to create a skill tree starting with the base skills of earned media, paid media, and owned media.
Aka paid traffic, free traffic, and your own subscribers.
We started cookin up branches and branches of skills from those 3 base skills.
Step 2: Teams of Experts
I noticed Manus was struggling to think outside of the basics so I started asking it to embody expert after expert.
For example:
“Embody Neil Patel and critique this skill tree for what’s missing.”
“Embody Frank Kern and critique this skill tree for what’s missing.”
“Embody Russell Brunson and critique this skill tree for what’s missing.”
After I brought in 12-15 virtual experts to critique the skill tree we (me & my pal manus) had over 1900 individual tactics mapped out across 152 unique categories of skills.
Step 3: Coworking with Claude
At this time Manus hadn’t released their skills feature yet. But Claude had a skill creator skill.
First I filled in Claude on the details of the project and the goal.
Because context.
The other reason for using Claude was because with Claude Desktop in Claude Cowork mode you can work directly with files and folders on your computer.
This was key to the organization, context, and memory for this project.
Once Claude was up to speed I asked it to remove overlapping skills and tactics. Stuff like SEO for Google vs SEO for Bing.
We came up with 84 total skills that would need to be created that would encompass all 1900(ish) individual tactics.
For example the media buying and planning skill includes writing headlines, customer personas, keyword research, copywriting etc.
And then we locked in…
Step 4: Best Practices Ranked
For each of the 84 skills I had Claude go into deep research mode and create a report on the best practices for that skill.
This means each skill was based on reading no less than 300 articles about that skill.
Then I would review the skills with my own 20yrs of experience overlooking what it found.
When I felt it was shallow on something I would ask Claude to embody a specific topic expert to enhance that skill.
Giving us 84 best practice documents that were extremely thorough, human reviewed, and expert enhanced.
Next I sent these docs back to Manus for its wide research mode. Manus can do up to 150 tasks in parallel. Essentially running 150 prompts at once.
I told Manus to rank every tactic in these best practice reports from S-tier (always do) to D-tier (never do).
This created huge context and rulings that would be necessary for our final skill files.
Step 5: Creating Skill Files
Back to Claude.
One by one I asked Claude to use the skill creator skill with my best practice reports and the S-tier rankings.
My wife kept the coffee flowing while I grinded these out.
For some like the long form sales letters skill I even included examples as reference files.
And then I loaded all 84 skills onto a directory I vibe coded into my website.
All 84 of these skills + an 85th I’m working on are available for free.
Just comment “skills” and I’ll DM you the link. Can’t post it because algo will throttle this post.
Bookmark this so you have a recipe for creating your own skills too.
Follow @IMJustinBrooke for more wallets fattening tips on using AI for marketing.

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@tomharari I’m too old for challenges like that. Give me that easy life.
I’ve paid my dues.
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@V2Christina Like paying for good seats to watch a play on the Titanic while it’s going down.
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@flyosity Same to you my dude! May you enjoy many wet things this year.
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@brianbreslin Pay for the Scarlet Letter but make sure nobody sees it.
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@scrivs LMAO one of their features is ability to hide that you're a paying customer. "Hide your checkmark: As a Premium or Premium+ subscriber, you can choose to hide your checkmark on your account. The checkmark will be hidden on your profile and posts. The checkmark may still appear"
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@deandreacoco Oh I’m around. For the business stuff you can scope Odd Noodle. DM your email and I’ll add you to my list if you want the good old biz and marketing email.
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@scrivs Hi, Scrivs! 👋🏽 Where’d you go & why have you closed all your blogs/businesses? It just occurred to me that I no longer see you in my email inbox(since 2018) & don’t think I unsubscribed so I Googled you and found you here. If it’s not too invasive, what gives?
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@Howell_NightOwl Looks like they have created a more effective basketball player.
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