Tom Westmacott

4K posts

Tom Westmacott

Tom Westmacott

@twestmacott

Creating a driverless future Elsewhere: @[email protected], https://t.co/hOe2xigBtN

Cambridge, UK انضم Aralık 2010
321 يتبع205 المتابعون
Tim Pitt
Tim Pitt@timpitt100·
A few more of the Callum Skye, on display in Bishopsgate, London. Think of it as an Ariel Nomad with added luxury (and +2 rear seats). Glass lower panel within the doors means you can see the road while driving. It will also be possible to remove the doors altogether.
Tim Pitt tweet mediaTim Pitt tweet mediaTim Pitt tweet mediaTim Pitt tweet media
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Tom Westmacott
Tom Westmacott@twestmacott·
@stekkerauto @perplexity_ai Reminds me of when Nissan had two 276hp I6 turbos (RB25 & RB26), 276hp V6 turbo (VG30), a 276hp V8 (VH41) and a 276hp I4 turbo (SR20VET) all on the market more or less together. It took le Cost Cutter to sort that mess out.
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stekkerauto 🚗⚡️
stekkerauto 🚗⚡️@stekkerauto·
I asked @perplexity_ai to break down Nio’s battery chaos. I still don’t get how this is supposed to ever work out 🫠 Nio Main Brand - Battery options: 75 kWh, 100 kWh, and 150 kWh packs - Latest ET9 flagship uses 120 kWh battery, priced at $112,000 - Fourth-generation stations hold 23 batteries - Third-generation stations hold 21 batteries - Second-generation stations hold 13 batteries - Swap process takes 3 minutes Onvo Brand (Mid-Market) - Price range: $25,550-$38,300 - Battery options: 60 kWh and 85 kWh - Monthly battery subscription: $85 for standard range, $128 for long range - Can use Nio's 3rd and 4th generation stations - Station retrofitting costs: $28,000-$42,000 per station - Access to over 1,000 stations by year-end Firefly Brand (Entry-Level) - Price range: $12,800-$25,550 - Will have dedicated smaller swap stations - Container-sized stations with coffee service - Cannot use existing Nio/Onvo swap network - Separate infrastructure from main Nio network Infrastructure Strategy - Nio needs 60 swaps daily per station to break even - Each station costs approximately $420,000 to build - Company plans 4,000 stations globally by 2025 - 25% of stations planned outside China $NIO
stekkerauto 🚗⚡️@stekkerauto

Both NIO’s branding and strategy are an utter dumpster fire: Firefly name: that's what Denza did with their first model, it was called the Denza Denza, that was weird, so it was quickly changed to Denza 400. Firefly brand: still no clarity about the swapping situation. Li Bin didn't mention it. So we are still not sure if Firefly will use NIO's swapping network or a separate network. NIO's network is already under pressure from Onvo, with different battery sizes than NIO, and the ET9 will add yet another new-size battery pack. The ET9 is NIO's new flagship but with the $110K price tag is won't significantly boost NIO's sales.

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Tom Westmacott
Tom Westmacott@twestmacott·
@TheDanProsser Gen Z are currently aged 12-27 yo. If Jaguar are counting on them, they'll sell about as many as Rimac did Neveras.
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Dan Prosser
Dan Prosser@TheDanProsser·
This is really good.
Daniel Priestley@DanielPriestley

Marketing to millennials is all about story telling. Marketing to Get Z is about "vibes". Millennials are interested in the narrative of a product or brand. "Tell me about its background" and "Make this make sense to me - why should I feel a certain way about this?" Millennials powered the massive trend of origin stories in cinema. They wanted to know what happened to Batman that made him dress up like a bat. They wondered "What was Captain Kirk like in Star Trek university?" Gen Z are about the vibes. It doesn't need to make sense, it needs to create an energy in the moment that stands out from boring, everyday life. It's OK to be detached from reality if it feels good - in fact it makes a story even better if it's weird. Gen Z scroll for hours through 15 second videos looking for "the vibes". Each video is disconnected from the one before. They're not looking for stories that unfold, they are looking for things that stand out. A millennial would have made a @Jaguar commercial that took the brand back to its roots. You would have seen grandad in his Jag, then Dad and now a new generation of Jaguar owner enjoying the spirit of freedom and swagger from the brand. It would make sense and it would have a story. Gen Z'ers made the new #Jaguar ad - we know this because it makes no sense, it doesn't even feature a car, it's weird and full of ... vibes. Millennials can't understand the obsession with nonsense in their younger peers. Gen Z think millennials are dull and conformist and can't appreciate something for what it is. If you are a marketer whose job is to sell to millennials, tell them a powerful story that makes the incredible seem plausible. If your job is to sell to Gen Z show them a spectacle that breaks them away from the mundane. The question now is - can Gen Z afford to buy a Jag? Because the brand just totally lost millennials.

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Tom Westmacott
Tom Westmacott@twestmacott·
@_theintercooler @Jaguar I'm also seeing some CyberTruck in the sharp box-edges, and some videogame car vibes from how plain and straight-edged it looks.
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The Intercooler
The Intercooler@theintercoolerx·
Well this is a surprise. This just dropped on the @jaguar Instagram account. Appears to be part of a car. If it’s the new concept, we were not expecting to see it until Dec 2nd. A reaction to the response garnered by its rather courageous new video? Anyway, what do you think of it?
The Intercooler tweet media
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Tom Westmacott أُعيد تغريده
David Pook
David Pook@PookyD81·
Listening to @evomagazine podcast earlier about GT3s and was surprised to hear @evoJB mention my name (I used to have a GT3) and the GT3’s possible influence on Project 8. Actual true story is that after weeks and weeks of disappearing up my own backside failing to get a steering tune for P8 I knew I needed to drive a GT3, but I’d sold mine by then. So a quick call to a friend and that weekend we took out an RS 4.0, 996 RS (and a Mac 650S) for a drive, and I immediately knew what to do. The next week we did P8 the steering tune in 2 days. So when @DickieMeaden says the P8 has that same GT3 feeling straightaway, it’s real. There’s no better benchmark.
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Tom Westmacott أُعيد تغريده
SerialSeb 🇲🇨🇪🇺🏳️‍🌈
So it would seem that after 7 or 8 years dedicating myself to a company I believed in and gave everything I had to, that relationship is coming to an end.
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Jon Weinraub
Jon Weinraub@jweinraub·
@wongmjane The fact the rubber duck can talk back and have a conversation, is able to understand data I dump, images I upload, and offer new suggestions when the updated function didn’t work as expected all in real time without sophomoric jerks makes SO unnecessary.
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Jane Manchun Wong
Jane Manchun Wong@wongmjane·
Closed. This question is off-topic. It is not currently accepting answers. 💡 This question does not appear to seek input and discussion from the community. If you have encountered a problem on one of our sites, please describe it in detail.
GuidedHacking@GuidedHacking

end of an era

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Ben Hopkinson
Ben Hopkinson@Ben_A_Hopkinson·
East West Rail is building two tunnels in Cambridgeshire to try to ease local concerns. In unrelated news, the cost of the project has risen by £700mn.
Ben Hopkinson tweet media
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Tom Westmacott
Tom Westmacott@twestmacott·
@samagreene Which combo of Biden, Harris, Trump, Vance and Musk are you referring to there?
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Sam Greene
Sam Greene@samagreene·
I’m old enough to remember when the United States only had one president at a time.
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George Parker
George Parker@GeorgeWParker·
The Blair gang are back in No10. Not just Jonathan Powell (Blair’s chief of staff, now in charge of foreign/defence) but also Liz Lloyd (Blair’s deputy chief of staff, now leading on domestic reform). And Matthew Doyle, head of comms. on.ft.com/40zjZLW
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The Race
The Race@wearetherace·
2025 #F1 driver news! Sauber announces it's splitting with Valtteri Bottas, meaning Gabriel Bortoleto is set to be revealed as his replacement imminently.
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Tom Westmacott أُعيد تغريده
Mike Martin MP 🔸
Mike Martin MP 🔸@ThreshedThought·
The UK immediately needs to: - Increase defence spending rapidly (rather than shrinking its army) - Focus its military strategy on deterring Russian aggression in Europe (rather than confronting ‘global threats’) - Work with European allies to defend Europe under a NATO that doesn’t have US support (rather than assuming that America guarantees European security). Anything less would be a government dereliction of duty.
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Calum E. Douglas FRAeS
Calum E. Douglas FRAeS@CalumDouglas1·
Every year without fail I find it progressively harder to conjure up any negative feelings about this chap.
Calum E. Douglas FRAeS tweet media
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Tom Westmacott
Tom Westmacott@twestmacott·
@Mr1000CR Real range at 70mph? Does it ride? Does it handle? Is the cabin as austere as has been reported? Does it cruise quietly? How good are the smart cruise features (ACC + lane following)? Space for a bicycle with rear seats down? A-road overtaking ability?
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Mark
Mark@Mr1000CR·
Morning #CarTwitter. I hope you're enjoying your Sunday morning. I've got this Brand New Electric Ford Explorer for the day. So, if you have any questions about it, then drop them down in the comments below. I'll be doing an initial impressions video on it later. Keep it nice!
Mark tweet media
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Tom Westmacott
Tom Westmacott@twestmacott·
@RestIsPolitics Labour 'plan for growth': 1) Take £40bn out of the economy 2) Shovel it into the black hole of health/care 3) Push up interest rates with borrowing (thus making all investment more expensive)
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The Rest Is Politics
The Rest Is Politics@RestIsPolitics·
How do you feel about Labour's new budget? 💼
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