User Flows

Honest question for founders: Would you pay $49 for a done-for-you email playbook that maps every flow, segment, and sequence your brand should be running? Or do you think you can figure it out from YouTube videos? No wrong answer. Just curious where the market is.

Name one DTC brand that makes less than 25% of revenue from email. Now ask yourself: how much time do you spend on email vs paid ads? The math never makes sense and nobody talks about it.

Hot take: Klaviyo is a $700M/yr company built on templates most brands never customize. You are paying enterprise prices to send the same welcome email as everyone else. The tool is not the problem. Your flows are copy-paste garbage. Rebuild them or keep losing money.

Biggest mistake I see in marketing audits: grading channels in isolation. Your paid search looks great until you realize it's cannibalizing branded organic clicks you'd get for free. Always check channel overlap before sizing any opportunity.

Founders: stop asking "what is a good email open rate?" Start asking "what revenue per recipient does each flow generate?" One is a vanity metric. The other tells you where money is leaking. Built a free workbook that maps this out flow by flow. Link in bio.

I audited a DTC brand spending $40k/mo on Google Ads. Their top keyword? Their own brand name. 68% of ad spend defending traffic they would get for free. How much of your ad budget is wasted on brand terms?

Unpopular opinion: your welcome email sequence isn't underperforming. It's just competing with 47 other brands doing the exact same 3-email template from 2019. The brands winning at email in 2026 deleted their welcome series and rebuilt from scratch. What does yours look like?

Most common mistake in marketing audits: grading channels in isolation. Your paid search looks great until you realize it's cannibalizing organic clicks you'd get for free. Always check the overlap before celebrating ROAS.

Abandoned cart flow that actually recovers revenue: 1hr: 'You left something behind' + product image. No discount. 24hr: Handle the objection. Reviews + social proof. 48hr: 10% off, 24hr expiry. Most brands skip to the discount. That trains customers to abandon on purpose.

Welcome series that actually convert: Email 1 (immediate): Don't sell. Deliver what they signed up for. Email 2 (Day 2): One story about WHY you built the thing. Email 3 (Day 4): Social proof. One screenshot. One number. Email 4 (Day 7): The ask. Clear CTA. One link. That's it.

Building an email tool nobody asked for. 121 tweets in. 0 followers. 0 sales. Instead of quitting, I'm open-sourcing the playbook. Every email flow template I've built for DTC brands -- free. Thread below 👇

I mapped the user flows of 20 top DTC brands last week. The brands making 30%+ of revenue from email all had one thing in common: they had 6+ automated flows running 24/7. The ones struggling? They had a welcome series and... that's it. Your flows are your silent sales team.

Poll for DTC founders: What kills your email revenue more? A) Sending too few emails B) Sending too many emails C) Sending the wrong emails to everyone D) Not having flows set up at all (It's almost always C or D)

Hot take: Most 'email marketing best practices' posts are written by people who've never actually optimized an email flow that makes real money. The difference between a 0.5% and 3% click rate isn't subject lines. It's knowing when NOT to send.

Quick test for any DTC brand: Open Google Ads. Filter by last 30 days. Sort keywords by cost, descending. Look at the top 10. How many of those are your own brand name? If it's more than 3, you're paying to show up for people already looking for you.

The agency pitch deck says 'we grew revenue 40%.' What they left out: you also increased ad spend 60%. This is why you need to audit your own channels. Nobody else has the incentive to be honest with you.

Most founders I talk to can't answer this: which of your marketing channels actually makes money vs which one just looks busy? A workbook that scores all 5 channels in under 2 hours. No agency needed. user-flows-store.vercel.app

Biggest mistake in marketing audits: grading channels in isolation. Your paid search might look weak, but it's doing the heavy lifting for branded organic. Always map how channels feed each other before you judge performance.

You get ONE marketing hire for a DTC brand doing 2M/year. Who do you pick? A) Performance marketer (Meta + Google) B) Email/retention specialist C) Content/SEO person D) Fractional CMO Wrong answers very welcome.

Ranking marketing channels by how much BS is in the reporting: 1. Paid Social (winner by a mile) 2. Influencer 3. SEO 4. Paid Search 5. Email Email is last because the numbers are the numbers. No attribution games. That is exactly why most teams ignore it.