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The best way to get a new client?
Referrals.
But this was before my personal brand
Today it’s a different game.
If I would start today, I would do it this way:
1// CREATE A PERSONAL BRAND
Most freelancers hang out on Upwork.
Big mistake.
You will fight for pennies.
Solution?
A personal brand.
You can show your value in a unique way.
People will perceive your work as much more valuable.
Now, you can offer your service for a high price.
2// OPTIMISE YOUR ONLINE PRESENCE
A personal brand is not enough.
You need to convince others that you are the ONE solution.
Here’s what you need:
• Clear bio
• Banner with your vision
• Pinned post showing your results
High-quality presence = High-quality prospects.
3// CONTENT SYSTEM
A personal brand is just your gate.
Top of your funnel.
You need to make people trust you.
This is where good content comes in.
Share these:
• Stories
• Value insights
• Client case studies
People will never buy if they don’t trust you having the expertise.
SUMMARY
• Create a personal brand
• Optimise your presence
• Have a content system
Thanks so much for reading!
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Follow me @Alex_elnaugh
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