Bailey Lewis
1.8K posts

Bailey Lewis
@BaileySendsWord
Writer, speaker, storyteller. I do words for the journey 🗺️ If you feel a lot and believe magic still exists in the everyday, you’re in the right place 💖
Columbia, SC Beigetreten Mart 2010
238 Folgt335 Follower

@scottdprice Im glad to hear it. And I understand that, I’ve been collecting some of those stories recently too. Maybe even a few saved to match the atmosphere of a dark and stormy moonless night ⚡️⛈️ 🌑
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@BaileySendsWord Pretty well. Long stories best told by flickering light and with long draughts in drinking horns.
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@ryalcurtis I'm rolling 😅 I missed this in time for Halloween but B2B marketing possession sounds like as good a New Year's resolution as most
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@webgyrl2 @BaileyDoesWords this content may need to get a look for your weekly roundup of cool things on the Internet.
South Carolina, USA 🇺🇸 English

#dearintern I created the original website content for a major ag financing institution. On one of the sites, I didn't know what to say about crop insurance for the umpteenth time so I wrote "Crop insurance: Get ye some." Then promptly forgot about it and that copy went live.
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How many notes would a note taker note if a note taker started a Substack?
substack.com/profile/734125…
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In the same day I was described two different ways:
1. Straightforward and direct
2. Creative word orchestrator, choosing stylized words and turns of phrase when I could have been super direct
Well. Both are true.
And so it goes in content strategy also.
#ContentStrategy
GIF
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Audience research is not the same thing as showing something to your stakeholders to get their opinion.
Don’t rely on the executive view of your audience to understand their goals, needs, perspectives, values, and motivations.
Instead, go ask them yourself.
#ContentStrategy
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Keep saying the thing. About the time you're sick and tired of saying it, that's when people start to realize what you've been saying all along.
You've said it 7,000 times. They just truly understood it for the first time.
Keep saying it.
#ContentStrategy
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