Benjamin Schiller

Come work with me and some awesome founders at the end of May! Check out the link from Chris' tweet or shoot him a DM.

@cdossman @thegutpod @VegaStyleCode @dcsan @djp55 @hailoswailo @niazoff @SwanVR @FDHNYB @VontariusF Super excited for it and to meet you all!

Good room already shaping up: @ItoAssists @Bsschiller @thegutpod @vegastylecode @dcsan @djp55 @Hailoswailo @niazoff @SwanVR @FDHNYB @VontariusF

Next NYC AI Co-working is Thu May 28 at 26 Broadway. Workday for AI founders/engineers, demos 2-4pm, food/drinks + wine tasting after. April crew: @belencusi @alexmiz @thegutpod @dcsan @Hailoswailo @JunlinGuo @eedrareti luma.com/evbljj7k

@adamcohenhillel @c_gro @MylesCerca Feel like this format works across the board — build a real, relatable story around the problem and make the product the natural solution. think this could be interesting for what you’re building

Best part: people thought it was a real news segment. That's the point. Native ads perform a lot better in 2026. Speed rode along with EZ Raider Fort Lauderdale while live to 53M subscribers. We maximized that moment by turning it into their most-watched reel on their IG.

We turned an @IShowSpeed stream into a “news report” ad for a South Florida experience brand — and it was an overnight hit. 106x reach vs followers Hundreds of shares Dozens of comments All in 24 hours The founder’s phone hasn’t stopped buzzing.

@_saberamani Exactly, no one can guarantee vitality, but the best we can do is increase the odds through different strategies.

@Bsschiller but flopping's part of the game tho... consistency beats perfection, even if it feels like shouting in the void lol

Last week I was talking with a SaaS founder about attracting early users. We were discussing inbound strategies when I suggested posting consistent content. He stopped me and said: “I don’t want to do marketing… what if it flops?”

The real difference: good agencies don’t just post consistently. They test consistently. Ship content → read signals (hook rate, watch time, shares) → adjust → scale what works. That’s how you remove the “what if it flops?” fear.

2) Storyline (retention) Setup → Build → Payoff. 3) Visual + audio (scroll stopping) Text overlays, b-roll, quick cuts, sound design. No “talking head with nothing happening.” Retention = distribution.

Currently running a content sprint with a startup brand. First piece of content went out last night. As of this morning it’s reached ~13x the account’s audience. Early-stage brands don’t need huge followings — they need a system that gets them in front of new people.

Most campaigns don’t have a persuasion problem. They have a content system problem. If you want a content engine that’s consistent, on-message, and reliable, my DMs are open.

But in a fragmented media world, the advantage is simpler: Own the place voters actually live every day — social. If a voter sees a candidate’s face daily and gets one clear takeaway about values, contrasts, and priorities each time, by Election Day, the choice feels obvious.

Today is the first congressional primary day of the 2026 midterm cycle. And it’s the front edge of what AdImpact is projecting as the most expensive midterm ad cycle on record (≈ $10.8B).

@fiz_codes Let's do it!

After years producing stories & reporting in national + local news, I learned how powerful clear storytelling and real proof can be. That’s why I built a pre-call package: • Founder story video • Case study piece • Demo visual • One organized landing page The businesses that win control the narrative before the first meeting. DM me to learn more.

Think about it: Business A → professionally produced founder story, client proof, & demo videos Business B → Calendly link + automated email Prospects already formed their opinion before the call. The conversation should be confirming fit — not explaining from scratch.

I discovered something recently that most founders haven’t thought about: They spend too much time preparing for the sales call — but by then, they’re already behind. The real work happens before the call even starts.