
“BJP’s social media strategy reflects an adaptive electoral model balancing critique, mobilisation, and persuasion, while TMC’s communication emerges as a critique-driven governance model, where development narratives often function as vehicles for political contestation,” writes Mehuli Dutta, Research Intern at #CPPRIndia, in her blog “Beyond the Posts: Decoding BJP and TMC’s Social Media Strategies”
Read more here: cppr.in/archives/bjp-v…
#CPPRIndia #DigitalPolitics #SocialMediaStrategy #Election2026 #PoliticalCommunication #PublicPolicy #WestBengalPolitics #DataAnalysis #PoliticalNarratives

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