Wilsar
59.5K posts

Wilsar
@CallMeWilsar
award winning social media & brand strategist; I write & think about brand, narrative, crisis comms, and strategic comms on #TheWilsarJohnsonBlog ⤵️




Senator Marsha Blackburn slinks out of D.C. before the Senate vote. 👀 Credit: X/DCCelebrity

The cost of your flight went up because you searched for it twice. Your rideshare costs more because your phone battery is dying. This is surveillance pricing – corporations using your own data and behaviors against you. In the US Senate, I’ve got a plan to ban it.





The current clumpy trainer/barrel jeans combo is the ugliest pairing since bootcuts and Adidas Tae Kwon Do in 2004.


If you’re a serious presidential campaign you will have a full time creator coordinator or new media lead.

I sat in to watch a Dem focus group with female swing voters (all moms). The difficulty of any Dem message getting to people who distrust The News and rely on social media was stark - two 2024 Harris voters got their news from Candace Owens! semafor.com/article/03/26/…


What is “clipping,” the viral marketing strategy taking over the music biz? • Clipping involves paid editors posting snackable content tied to an artist across multiple accounts to manufacture virality • It’s done without the artist’s direct involvement, easing the burden of promotion • Clipping has become so integral to music promotion that labels now include it in their suite of marketing tools “I don’t know anybody not utilizing [clipping] who’s actually competitive in the marketplace,” says music manager Sam Alavi variety.com/2026/music/new…

If you want to understand the current state of social media legislation aimed at youth, this video will provide you with more insight on the topic than yesterday’s hearing youtu.be/DFAxEDRI58E


I think Nikita's idea for monetization is right and while it hurts a few, it helps the overall platform Maybe they should do that + incentivize by topic Pay higher on arts/sciences/technology/education than drama/politics to incentivize the content advertisers want


