Carpenter Collective

Honored and terrified to have our rebrand of Fishetarian Fish market on Brand New this week: underconsideration.com/brandnew/archi…

When we expanded Fishetarian's new brand to a cohesive packaging system that reflects the spirit of Bodega Bay. As a long-standing, fisherman-owned staple, it was essential that every touchpoint, especially the packaging felt authentic to its coastal roots.

An essential part of our Fishetarian rebrand & brand story was translating the identity into a thoughtful merchandise program. The merch became a storytelling tool extending the brand beyond the restaurant walls. A few lock-ups & full case study here: carpentercollective.com/project/fishet…

Full rebrand for Fishetarian Fish Market. The result is a brand that feels as genuine & salt-of-the-earth as the people behind it, positioning Fishetarian as a must-visit Central Coast destination with staying power beyond the dock. Full case study here: carpentercollective.com/project/fishet…

New Work! Rebrand for Fishetarian Fish Market, a fisherman-owned staple on California’s Central Coast. New Strategy, Brand Identity, Messaging, Packaging, Social Media, Signage & so much new Merch for this Central Coast institution. Case study here: carpentercollective.com/project/fishet…

BP&O Voices: Brewed for Good by Lisa Cain. Read: bpando.org/2026/03/04/bre… #packaging #design #branding #coffee #bpo

A few more details from the mural and various visual assets we developed for Fresh Karma. First introduced at the flagship store, the visual language has grown into a scalable system now implemented across several interior and exterior locations throughout Kansas City.

New Work! We developed a custom mural and environmental graphic program for Fresh Karma, a community-driven cannabis dispensary. The work reimagines the retail interior as an inviting, vibrant destination — balancing approachability with a sense of energy and discovery.

Borrowed sunshine, in book form 💛📚 counter-print.co.uk

More New Work! Brand development, environmental signage, & brand standards for the first-ever Museum of BBQ. A few more examples of exhibition work we @CarpenterCollec designed for this immersive museum which invites visitors to play, explore, & learn all about American BBQ.

New Work! Brand development, environmental signage, & brand standards for the first-ever Museum of BBQ. Some of the identity and brand standards we developed for the museum to help other collaborators work within the desired system.

New Work! Brand development, environmental signage, & brand standards for the first-ever Museum of BBQ. A feast for the senses.

New Work! Brand development, environmental signage, & brand standards for the first-ever Museum of BBQ. Designed as an immersive, colorful experience, the Museum of BBQ invites visitors to play, explore, & learn about the people, regions & traditions.

The Well rebrand Even more assets we created @CarpenterCollec for the Nashville coffee brand carpentercollective.com/project/the-we…

How Cannabis Works with our Bodies educational booklet for WholesomeCo Cannabis

Thank you to @TheDieline for the feature of our Well Coffee Roasters rebrand. Carpenter Collective's Refresh Of The Well Successfully Tells Coffee Brand's Altrustic Story: thedieline.com/carpenter-coll…

More packaging and brand extensions we developed for Hilight Cannabis.

Tis the season. One of the many holiday campaigns we created for the Museum of Science + Industry. carpentercollective.com/project/museum…

A few more details of our work for @Starbucks and their new cafe in Tyler, Texas. We designed custom murals & a series of framed art pieces that celebrate the culture, landscape, and spirit of Northeast Texas.

A few more details of our recent work with @Starbucks

New work for @starbucks creating a uniquely local brand experience for their café in Tyler, Texas. Our team designed custom murals & a series of framed art pieces that celebrate the culture, landscape, and spirit of Northeast Texas—bringing a sense of place to store.