Jason Liebig

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Jason Liebig

Jason Liebig

@Collectingcandy

Brand anthropologist, speaker and consultant. Preeminent CPG historian and archivist. Currently seen on: History Channel’s The Food That Built America and more.

New York City Beigetreten Ocak 2012
575 Folgt3.9K Follower
Jason Liebig
Jason Liebig@Collectingcandy·
@Jump4Jah That is perhaps a reflection of changing standards, rather than actual formulation. Back then, ingredients weren’t listed in descending order. Not saying that peanut butter WASN’T ever the primary ingredient but these don’t answer that in a definitive way.
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J.J. MacKuen
J.J. MacKuen@Jump4Jah·
@Collectingcandy Just bummed they went from peanut butter being the first ingredient to chocolate
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Jason Liebig
Jason Liebig@Collectingcandy·
1] I’m getting tired of seeing Reese’s ingredients dragged without anyone doing one iota of actual research. Just hyperbole and hot takes. Pay attention journalists: Here are the actual ingredient panels from 80 years of Reese’s Peanut Butter Cups, taken from actual wrappers…
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Jason Liebig
Jason Liebig@Collectingcandy·
3]if at all. It IS true that some tertiary Reese’s SKU’s have swapped milk chocolate for compound chocolate recently. Through the last century of the industry this is not unprecedented. Whatever anyone wants to take away from that is their decision, but don’t get it twisted. 🙂
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Jason Liebig
Jason Liebig@Collectingcandy·
2]in my archives. If you carefully contrast the decades of panels you’ll note that standards change and at a point, milk chocolate gets broken down into its component elements. Food scientists can chime in but to my mildly trained eye, the Reese’s PB cup hasn’t changed much…
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Dan Hernandez
Dan Hernandez@CubanMissileDH·
St. Patrick’s Day but make it geeky!
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Eric Thor
Eric Thor@ericedwardthor·
@astoundconnects From the reddit url it’s clear that it is not an issue with my personal connection, but across the neighborhood starting last night. Appreciate a general update and timeline for large prolonged outages from your services. 🙏
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Consumer Time Capsule
Consumer Time Capsule@consumertc·
McDonald’s is doing a “first job confessional” pop up in Austin for SXSW. Record a 60-second video about your first job and they give you a $15 gift card! My wife and I did it yesterday, but it’ll still be at 700 Congress Ave from 1-5pm tomorrow!
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Jason Liebig
Jason Liebig@Collectingcandy·
4]…Chocolate World in Hershey, Pa., Twizzlers Straws and specialty Dirty Soda drinks will be available during three weekends in March — March 14, March 21 and March 28, while supplies last.” also available at Hershey’s Chocolate World in Times Square on March 31.
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Jason Liebig
Jason Liebig@Collectingcandy·
3]…beginning at 12 noon EST on March 12, starting at $4.49, while supplies last. On Gopuff, with a first drop on March 12 and a second drop on March 22, in select major cities including Boston, New York and Philadelphia, starting at $4.49, while supplies last.” “At Hershey’s…
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Jason Liebig
Jason Liebig@Collectingcandy·
1] On sale today! Drop happens Thursday March 12 at noon ET!! [details below and swipe for them!] @TWIZZLERS Planned a video review as I did get an early sample of these, but I’m juggling priorities and the time just got away from me so here’s your alert that these are …
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Jimmy Palmiotti
Jimmy Palmiotti@jpalmiotti·
I wake up every day and think " what did he fuck up today" Am I the only one?
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Jason Liebig
Jason Liebig@Collectingcandy·
1] Marketing food products to kids wasn’t nearly as complicated in the early 2000s as it is today. Back then, success relied less on ingredient scrutiny and more on simple kid-appeal. In that environment, Heinz introduced something pretty awesome: EZ-Squirt Ketchup, a product…
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Jason Liebig
Jason Liebig@Collectingcandy·
@RosenZone @Delta Oh yeah, I’ve been following it since day one! And in my research I’ve uncovered (and spoke on) how the concept was separately conceived and very nearly developed in the late 1980s, but abandoned. And then forgotten. Independently ideated decades later by Sean Oomens. 😎
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Nate Rosen
Nate Rosen@RosenZone·
Since when was @Delta offering Nerds Gummy Clusters on flights???
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Jason Liebig
Jason Liebig@Collectingcandy·
3] …way, including three experimental flavors that never made it past extremely limited testing. In this video, I reveal the brand lifecycle of Heinz EZ-Squirt Ketchup and share a glimpse at the trio of little-known condiment concepts that never made it to a national launch.
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