Carrington Brigham

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Carrington Brigham

Carrington Brigham

@DigitalMediaBoy

Managing Director of leading comms, marketing, research agency @AgendaCampaigns. Creating purpose-driven outcomes for Australians through campaigns.

Sydney, Australia Beigetreten Kasım 2009
4.9K Folgt2.6K Follower
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Carrington Brigham
Carrington Brigham@DigitalMediaBoy·
The generational split on NSW’s direction is SHARP. Gen Z: “We’re heading in the WRONG direction.” 🔥 Millennials: “No, we’re on the RIGHT track.” ✅ @AgendaCampaigns Synesis poll reveals stark differences in cost-of-living pressures and a brutal warning for politicians: “They will be punished.” Full analysis here 👇 news.com.au/finance/econom…
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NASA Administrator Jared Isaacman
The world stopped to watch Artemis II. Moments like this remind us what is possible and inspire the next generation to dream bigger and take us even further. We are just getting started on this grand adventure. It is time to start believing again.
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Reid Wiseman
Reid Wiseman@astro_reid·
There are no words.
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Carrington Brigham
Carrington Brigham@DigitalMediaBoy·
Nailing the Trump administration geo-political playbook ⬇️
James E. Thorne@DrJStrategy

Food for thought. Trump, Hormuz and the End of the Free Ride For half a century, Western strategists have known that the Strait of Hormuz is the acute point where energy, sea power and political will intersect. That knowledge is not in dispute. What is new in this war with Iran is that the United States, under Donald Trump, has chosen not to rush to “solve” the problem. In Hegelian terms, he is refusing an easy synthesis in order to force the underlying contradiction to the surface. The old thesis was simple: the US guarantees open sea lanes in the Gulf, and everyone else structures their economies and politics around that free insurance. Europe and the UK embraced ambitious green policies, ran down hard‑power capabilities and lectured Washington on multilateral virtue, secure in the assumption that American carriers would always appear off Hormuz. The political class behaved as if the American security guarantee were a law of nature, not a contingent choice. Their conduct today is closer to Chamberlain than Churchill: temporising, issuing statements, hoping the storm will pass without a fundamental reordering of their responsibilities. Trump’s antithesis is to withhold the automatic guarantee at the moment of maximum stress. Militarily, the US can break Iran’s residual ability to contest the Strait; that is not the binding constraint. The point is to delay that act. By allowing a closure or semi‑closure to bite, Trump ensures that the immediate pain is concentrated in exactly the jurisdictions that have most conspicuously free‑ridden on US power: the EU and the UK. Their industries, consumers and energy‑transition assumptions are exposed. In that context, his reported blunt message to European and British leaders, you need the oil out of the Strait more than we do; why don’t you go and take it? Is not a throwaway line. It is the verbalisation of the antithesis. It openly reverses the traditional presumption that America will carry the burden while its allies emote from the sidelines. In this dialectic, the prize is not simply the reopening of a chokepoint. The prize is a reordered system in which the United States effectively arbitrages and controls the global flow of oil. A world in which US‑aligned production in the Americas plus a discretionary capability to secure,or not secure, Hormuz places Washington at the centre of the hydrocarbon chessboard. For that strategic end, a rapid restoration of the old status quo would be counterproductive. A quick, surgical “fix” of Hormuz would short‑circuit the dialectic. If Trump rapidly crushed Iran’s remaining coastal capabilities, swept the mines and escorted tankers back through the Strait, Europe and the UK would heave a sigh of relief and return to business as usual: underfunded militaries, maximalist green posturing and performative disdain for US power, all underwritten by that same power. The contradiction between their dependence and their posture would remain latent. By declining to supply the synthesis on demand, and by explicitly telling London and Brussels to “go and take it” themselves, Trump forces a reckoning. European and British leaders must confront the fact that their energy systems, their industrial bases and their geopolitical sermons all rest on an American hard‑power foundation they neither finance nor politically respect. The longer the contradiction is allowed to unfold, the stronger the eventual synthesis can be: a new order in which access to secure flows, Hormuz, Venezuela and beyond, is explicitly conditional on real contributions, not assumed as a right. In that sense, the delay in “taking” the Strait, and the challenge issued to US allies to do it themselves, is not indecision. It is the negative moment Hegel insisted was necessary for history to move. Only by withholding the old guarantee, and by saying so out loud to those who depended on it, can Trump hope to end the free ride.

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The White House
The White House@WhiteHouse·
ARTEMIS II HAS LAUNCHED 🚀 GODSPEED. 🇺🇸
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Johnny Cadillac
Johnny Cadillac@lippyent·
What do you see 👀? Hmm 😒 🤔?¿
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Carrington Brigham
Carrington Brigham@DigitalMediaBoy·
@traceytab Good is a pre-operative word for conditioning in a crisis, doesn’t mean it’s good for us. Their comms is all political and planned, this is in my view, their conditioning phase.
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Tracey B.
Tracey B.@traceytab·
@DigitalMediaBoy I know and use Coombs SCCT. It’s not a term I’ve heard or would use, as counsel.
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Carrington Brigham
Carrington Brigham@DigitalMediaBoy·
Tonight’s nothing burger by PM Albanese’s address to the nation may not be the junior burger you got. It may in fact be a prelude to a Whopper if global fuel shortages continue. Good softening communication to the nation in advance of more serious policy imperatives could be likely in a crisis.
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Carrington Brigham
Carrington Brigham@DigitalMediaBoy·
@traceytab It’s a thing for those of us who do it regularly. Coombs’ Situational Crisis Communication Theory.
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Tracey B.
Tracey B.@traceytab·
@DigitalMediaBoy I’ve never heard the term “softening communications”, it’s not a thing in crisis comms and it certainly doesn’t fly with the people.
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NASA Administrator Jared Isaacman
Australia supported us on Apollo and are with us again as we fly astronauts around the moon for the first time in over 50 years.
Australian Space Agency@AusSpaceAgency

Australia is supporting humanity’s historic return to the Moon. @NASA’s upcoming Artemis II mission will send four astronauts on a 10-day journey around the Moon – the first crewed lunar mission in more than half a century.

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Dr. Nick Coatsworth
Dr. Nick Coatsworth@nick_coatsworth·
Albo just isn’t the leader for crisis. It’s painfully obvious. Unresponsive, reactive, diminished by every utterance. First Bondi and now a fuel crisis. Leadership like this leaves the country exposed and vulnerable.
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Carrington Brigham
Carrington Brigham@DigitalMediaBoy·
Quietest I've seen the roads in Sydney since Christmas. Fuel prices are biting. A cut to the fuel excise might be nice.
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Kevin Bonham
Kevin Bonham@kevinbonham·
Among other things about the perpetually awful Cory Bernardi we now find he is "offended by people eating too much McDonalds". Why is he "offended" by this? Does he fear that it will turn them gay? abc.net.au/news/2026-03-0…
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Tracey Holmes
Tracey Holmes@TraceyLeeHolmes·
The Iran women's football team has been labelled 'wartime traitors' on Iran State Television. Why? Because they didn't sing the anthem in their first match of the @theafcdotcom Asian Cup. For those critics who doubted the stories on the pressure they were under, watch this... #Iran #war #football #AFCAsianCup #WAC2026 #woso
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