Emma Lo Russo

Thanks to @ARNnet for the chance to share my story, as a #WIICTA #entrepreneur award winner. I'm grateful for the opportunity to lead @Digivizer through our next acceleration, and to be part of an industry bursting with innovation, courage & collaboration. arnnet.com.au/article/695152…

Uncertain times may be the best time to get clear on who you are and win new customers. Focus on what compounds: brand, thought leadership, and relationships with existing customers. Image: Black Friday 1987 #Marketing #Strategy

AI is being adopted rapidly across every industry, but before you automate anything, figure out what value you might be destroying that isn't showing up on a spreadsheet. Ask your team what they actually do that never makes it into a job description. #Strategy thedrum.com/news/rory-suth…

Grateful to be a finalist in the #Martech category alongside so many impressive women, and proud to lead a team where 55% are women including senior leadership roles. #WomenLeadingTech

When you're running a business, carving out time for strategy matters but some decisions need space. Just finished 2 days with our senior team on an offsite to get clearer, sharper and aligned on what we’re building next. Grateful for the team. #Teamwork #Strategy

International Women's day is this weekend and this video is doing the rounds. It's a reminder of the disparity many female leaders still experience and how we need to keep the conversation up so we can put it all far behind us. #IWD #Equality instagram.com/reel/DTYuZnhDY…

Voting for the Women Leading Tech People's Choice Award closes Friday 6 March. If you've been meaning to vote but haven't yet, now's the time - takes 30 seconds. Thank you to everyone who's already supported me 💜 Link here --> bit.ly/4qxZ8lj

Your future customers are often watching your content for months before they reach out, and if you've stopped your marketing campaigns by then, someone else gets the call. Commit to a plan and stick with it. #Marketing

As a CEO, hiring isn't a one-way evaluation. The best candidates are qualifying you as much as you're qualifying them, and if you can't answer their hard questions about clarity and direction, you'll lose them to someone who can. #Leadership #Talent

Being a non-technical founder of a tech company means I'm not emotionally invested in building things just because we can. My job is to keep asking whether what we're building solves a real problem for a real person and focusing our energies there. #Tech #Founder (Image credit; jmcbca04)

Risk taking pays off, especially when you can back yourself with data or reasoning to support the leap you want to make. #Risk #Leadership

95% of hidden buyers say thought leadership makes them more open to outreach. We're seeing exec accounts match or beat company page reach. This is why we built rich LinkedIn metrics into Digivizer so you can track and measure to prove ROI. linkedin.com/business/marke… #ThoughtLeadership

A great session from @paulzahra_1 on why CEOs should invest in their Personal Brand. It is important to remember you are not your job and your personal brand needs to be able to move with you when you move businesses. Thanks to Mentor List and my fellow CEOs for a great day and food for thought.

Thrilled to be nominated for the Women Leading Tech People's Choice Award. Building @Digivizer over the past decade alongside an incredible team has been the work of my career. If I've ever helped you, I'd be grateful for your vote🙏vote here bit.ly/4qxZ8lj #TechFounder #WomenLeadTech

Some of our very best performers today were once struggling and went through formal performance management with clear goals, outcomes and support. Invest in recruitment, onboarding and regular performance feedback and everyone wins. #Leadership

A third of consumers say watching brands jump on trends is embarrassing. Half say original content is what makes brands stand out. As we head into Super Bowl and Oscars season, test with real audiences before committing to cultural moments that don't fit. Image credit: The @Independent #Marketing #Strategy

Testimonials like this from Jennifer Howland make my day. If you value what a business does for you, tell them. It matters more than you'd think. #DigitalMarketing

The founder stories that get shared have clean arcs, but the messy parts are where the real lessons live. I'm sharing lessons for founders after 15 years of experience here --> linkedin.com/pulse/what-15-… #Founder #Entrepreneurship

"We have designed a system that craves novelty but tends towards repetition and sameness." Patricia McDonald, @DentsuCRTV's Global Chief Strategy Officer, nailed how same same everything can start to feel. The opportunity is to truly create a brand with a unique point of view. #Content #Strategy

Behind-the-scenes founder video outperforms polished corporate content by 15%, and users are 3x more likely to engage when a CEO or founder is on camera. Upgrading my gear to a @DJIGlobal Osmo pocket 3. Will share more thoughts on the go. #VideoStrategy #FounderStories