Gerd Fleischer | Communication & Health retweetet
🚨 In 2007, a 1-hour Stanford lecture by Joel Peterson quietly revealed how the best negotiators actually win.
Most people still get this wrong.
Instead of teaching tactics, he broke down the mindset behind getting what you want.
His biggest warning? The worst position in any negotiation is needing the deal. The moment you’re desperate, you lose leverage. Great negotiators create options so they can walk away and that’s where real power comes from.
He also challenged a common belief: manipulation doesn’t win long term. Trust does. You might win once by being clever, but you build a career by being reliable.
And the real shift? Stop thinking in transactions, start thinking in relationships. The best negotiators aren’t trying to “win” the moment they’re playing for long-term outcomes where both sides keep coming back.
That’s why this lecture still stands out.
Because while most people try to win deals…
The smartest ones build leverage, trust, and relationships that keep paying off.
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