Jonathan Partlow™

Well, we actually did it. We digitized scent. A fresh summer plum was the first fruit and scent to be fully digitized and reprinted with no human intervention. It smells great. Holy moly, I’m still processing the magnitude of what we’ve done. And yet, it feels like as we cross this finish line we are instantly at a new starting line. I’ll have more to share about what’s in store that we’re building on top of this. A huge HUGE congrats to the entire team across scientific, engineering, operational, and creative disciplines. It takes a village named Osmo to do this. I don’t know if this is embarrassing, but I carry the plum scent with me a lot of places and smell it constantly. It makes me smile. I’m curious, if y’all want to smell it? If we made a limited release fragrance of the first teleported scent and dedicated the proceeds to science, would you want it?