Hartman Group

Claims can guide choices—but unclear or unsupported claims can undermine trust. The new report, "Claims & Cues 2026" from The Hartman Group, reveals which claims build credibility—and which fall flat in food & beverage marketing. ow.ly/FZ4T50YCsHX

Food & beverage decisions aren’t just planned or spontaneous—they’re both. Explore our infographic on occasion decision & acquisition timeframes. Get deeper insights: Eating & Drinking Occasions Landscape 2025 + bundle savings. ow.ly/GkiT50YycWb

Think corned beef & cabbage is Irish? Most Irish haven’t even tried it! Our expert explains why — plus a traditional recipe from Hell’s Kitchen season 19 finalist Chef Declan Horgan: Oven-Roasted Sugar Pit Bacon with Colcannon Mash. ow.ly/NIow50YuXEm

On the latest episode of The Curiosity Current podcast, Our CEO, Laurie Demeritt, explores one of the most persistent challenges in food and beverage research: understanding the gap between what consumers say and what they actually do. Listen now: ow.ly/lNBU50YsXBf

GLP-1 use in the U.S. is rising. Is your business ready? Our upcoming report, “GLP-1s: Seizing Opportunity in a New CPG Landscape,” delivers data + cultural insights for CPG brands. Custom data cuts available. Learn more: ow.ly/HMTa50Yrviz

Snacking is evolving: 28% want nourishment + pleasure, 19% seek optimization + pleasure—purpose and enjoyment are no longer tradeoffs. Coming June 30: "Snacking 2026: Balancing Purpose and Pleasure" from Hartman Group. hartman-group.com/reports/184703…

GLP-1s are reshaping the food & beverage landscape—and this is only the beginning. Our new white paper explores how GLP-1 adoption is changing consumer behavior, category dynamics, and what “value” means for food brands. ow.ly/o9ro50YlhJ5

Early signals from “Claims & Cues 2026”: Consumers question claims — yet rely on them. Claims aren’t just proof… they create meaning. See which food & beverage claims are shaping perception in 2026: ow.ly/Pkof50YcWij

Today’s path to purchase is far from linear. Digital food shoppers navigate multiple platforms, diluting traditional brand influence. Our latest report, "Food and Technology 2026: The Digital Food Culture Gap", is now available ow.ly/KVTq50Y7Ocn

Join us Thursday, January 29 for a free live discussion on all things food tech! Attendees will get an exclusive look at top insights from our latest report, followed by a Q&A session with Hartman Group's experts. Register here: bit.ly/4t9Vq4f

"Food and Technology 2026" is now live. Our new report explores how consumers across generations are using AI in their food lives—from product discovery to recipe personalization—and what it means for food and beverage brands. ow.ly/apyP50XXkOn

From bold pairings to unexpected tastes, flavor innovation is fueled by cultural exchange, food science, and consumer curiosity. Explore what’s next in food. “Ideas in Food 2026” highlights 22 emerging trends shaping the next 3–5 years. ow.ly/9ryQ50XSEHZ

Digital food culture is creating a real divide. Endless recipes, hacks & viral products—but many still ask: “What should I actually buy, cook, and eat today?” Our report “Food & Technology 2025: Digital Food Life 2.0” dives into these evolving needs: ow.ly/c5V250XGz4R

From trends to growth. We helped an ingredient supplier turn macro forces into actionable strategies. Ready to innovate with confidence? Reach out to learn more about Hartman Group’s strategic consulting & insights. ow.ly/joAN50XARwb

Upcoming Study: “Claims and Cues 2026: Category Attribute Playbook” Discover the signals consumers value most at the moment of purchase — helping brands stay aligned with fast-shifting expectations. ow.ly/jKcy50XtQOS

The next growth opportunity in food culture? Social eating. Younger consumers are redefining shared meals—and brands that tap into this shift can build deeper connections. Download the white paper: "Gather around" ow.ly/IEQM50XreIN

Stay ahead of tomorrow’s food & beverage trends. Explore key insights from our reports on Premiumization, Health & Wellness, Food Sourcing & Sustainability—turning consumer intelligence into business action. ow.ly/AqH850XnfCv

Curious about the latest in clean food? Banza just earned The Detox Project’s CleanScan certification. Subscribe today to get our next Hot Topics breakdown delivered straight to your inbox ow.ly/ELH350XktTQ

For Gen Z, food isn’t just fuel—it’s connection. They’re more likely to eat away from home and see dining as a shared experience. 30% of teen eating occasions take place away from home (vs. 23% for adults), and 72% occur with others (vs. 52%).

Report Published: "Ideas in Food 2026" Explore 22 emerging + 3 macro food trends—from the evolution of protein to the rise of flavor mashups. Discover what’s next (and why it matters). ow.ly/TmJA50XbUs3