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Alan Foley
11.7K posts

Alan Foley
@IAmAlanFoley
Father of 1 | Author of 3 | Consultant | DJ | Most marketing fails because systems don’t exist | I write about offers, customer acquisition, & AI
Beigetreten Şubat 2011
891 Folgt1.4K Follower

@javier_otieno1 For sure Javier. Failing is the fastest way to be winning
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@IAmAlanFoley HBD!
#26 - “Growth needs quiet”
One for me that has taken time to learn but is among the most impactful lessons of all.
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@TheGoodAlchemy 1000%!! They have to see themselves use the thing, and more importantly... be successful when they see themselves use it. Doesnt matter if its a software, physical product, or service.
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@IAmAlanFoley this is one of the cleanest marketing principles I've seen in a while
most people think objections are about the product. they're almost always about the buyer's own self-belief
address their confidence, not just your credibility
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@NiranjanSK619 So true Niranjan - good marketing removes almost all doubts from buying
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@IAmAlanFoley Good marketing doesn’t just sell the product.
It removes the fear of making the wrong decision.
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@HyperMachinaHQ For sure Dion. It doesn't matter how great your product is if the consumer isn't confident that they will succeed using it.
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@IAmAlanFoley Exactly. The best marketing doesn’t just prove the product works, it reassures the buyer that they’re the kind of person who can succeed with it.
That second part is where most people fall short.
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