IDC Asia/Pacific

Agentic AI is moving from pilots to production, but many organizations are still not ready to scale. Watch IDC analysts, Dr. Chris Marshall, Stephanie Krishnan, Dr. Ashish Kakar, and Ravi Sharma break down what it takes to move forward with confidence: ow.ly/skRb50YwabA

#ASEAN #smartphone growth is slowing but value is rising. 📊 +0.7% shipment growth in 2025 💰 +11.3% market value 📉 Sub-$200 demand declines The shift: buyers are moving upmarket. #smartphones

🔴 LIVE TOMORROW Catch IDC’s Ranjit Rajan as he discusses how the war in the Middle East is impacting IT spending across the GCC and globally. 🕧 March 18, 12:30 PM SGT 📺 CNBC Asia #ITSpending #MiddleEast #TechTrends

Q1 decides the year. Get GTM right early or spend the rest of 2026 fixing it. IDC’s GTM Validation Brief shows how leading CMOs stress-test markets before strategy hardens. Validate your direction now: bit.ly/q1-gtm-strategy #GTMStrategy #B2BMarketing #MarketingLeadership

More data won’t fix your strategy. Better signals will. IDC surfaces market indicators that shape budgets, buyer behavior, and competitive momentum. If your plans aren’t grounded in external factors, it may be time to reassess. bit.ly/Trusted-Tech-I…

IT leadership faces a new standard. AI speeds deployment. Regulators tighten oversight. Boards demand defensibility. See how mature CIOs move from reactive governance to predictive tech decisions. Download the guide: bit.ly/3Nd95Y3 #CIO #AIgovernance #ITstrategy

In 2026, the edge goes to teams that know how tech buyers decide. IDC outlines 8 key shifts shaping Asia Pacific—from AI-driven expectations to tighter budgets and faster consensus. Get the insights: bit.ly/trends-predict… #2026Strategy #TechLeadership #AsiaPacific

AI is changing how buyers decide who’s worth their time. IDC breaks down what it takes to be discoverable, credible, and relevant in AI-mediated buying journeys. Read the blog: idc.com/resource-cente… #BuyerJourney #VendorEvaluation #BuyerMindset

GTM doesn’t fail in execution. It fails when validation comes too late. Pressure-test your direction before budget and momentum lock in. Q1 sets the year. Validate now. 🔗 bit.ly/q1-gtm-strategy #GTMStrategy #B2BMarketing #RevenueGrowth

AI at scale needs more than powerful models. Governance and security matter. Watch on demand: bit.ly/IDC-Asia-Pacif… #TechPredictions #Cybersecurity

IDC: India’s #wearable market fell 4.0% YoY to 114.2M units in 2025. • #Smartwatch shipments -17.6% • #Earwear +1.4% (84.7M units) • Over-ear +65.4% • ASPs rising amid premium shift • #SmartGlasses +1,541% Read more in the press release: ow.ly/zYcl50Yocb1

The board doesn’t want optimism. It wants proof. IDC turns billions of market signals into decision-grade intelligence your teams can trust. If your strategy needs stronger validation, let’s talk: bit.ly/Trusted-Tech-I… #TechIntelligence #DataAnalytics

2026 is reshaping how tech gets bought. IDC highlights 8 key shifts—from rising GenAI expectations to shorter sales cycles across #AsiaPacific—grounded in real buyer behavior. 📥 Download report: bit.ly/trends-predict… #TrustedTechIntelligence #2026Strategy #TechLeadership

Watch IDC's @NabilaPopal on Bloomberg Tech, tomorrow at 12:10 AM SGT (Feb. 27, 11:10 AM EST). She will discuss the impact of the ongoing #memory supply challenges on IDC's #smartphone market outlook. Learn more in our blog: bit.ly/3OQNm8B.

Cybersecurity isn’t just human-led anymore. AI and automation are changing defense models. Watch on demand: bit.ly/IDC-Asia-Pacif… #TechPredictions #Cybersecurity

B2B buyers have moved on. Has your GTM strategy kept up? Winning Q1 means meeting buyers where they are not where they were. Validate your GTM before momentum locks in: bit.ly/q1-gtm-strategy #GTMStrategy #B2BMarketing #Q1Priorities

Catch IDC's Bryan Ma Tomorrow on Bloomberg Tech Asia at 8:30 AM SGT (9:30 AM JST). He will discuss the APAC device shipment outlook, latest #PC and #smartphone forecasts, and trends shaping the #memory market. 📅 27 Feb, Friday 🕝 08:30 AM SGT (09:30 AM JST)

Catch IDC's Bryan Ma Tomorrow on Bloomberg Tech Asia at 8:30 AM SGT (9:30 AM JST). He will discuss the APAC device shipment outlook, latest #PC and #smartphone forecasts, and trends shaping the #memory market. 📅 27 Feb, Friday 🕝 08:30 AM SGT (09:30 AM JST)

Tech buyers are moving faster. Is your strategy keeping up? IDC uncovers 8 shifts reshaping tech decisions in 2026 and what top teams do differently. 📥 Get the insights: bit.ly/trends-predict… #TrustedTechIntelligence #FY26Strategy #TechLeadership #AsiaPacific

Get GTM right early or spend the rest of 2026 fixing it. IDC’s GTM Validation Brief shows how leading CMOs stress-test markets before strategy hardens. Validate your direction now: bit.ly/q1-gtm-strategy #GTMStrategy #B2BMarketing #MarketingLeadership