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Jacob Mørch
2.3K posts

Jacob Mørch
@JMorch
I write things I wish I knew two years ago.
Beigetreten Nisan 2013
2.1K Folgt813 Follower

If you're now designing or redesigning a website, this will help you a lot.
I recently curated the best hero sections, footers, social proof and other website parts because I got tired of having 15+ tabs open (even with Mobbin).
Giving it away 100% free.
Comment on this post, and I'll send a Figma link to your inbox!
GIF
English
Jacob Mørch retweetet

I love podcasts, but I can’t keep up anymore.
My backlog is 400+.
I tried AI summaries — they suck! They lose what makes podcasts great.
I still want the *original pod*. Just… only the best parts.
So I gave AI control of my podcast app to guide me through the best moments. It's sooo good 🤯
We call it "AI DJ". It's now live in @snipd_app.
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Claude Code + Nano Banana 2 is f*cking cracked 🤯
I built a system inside Claude Code that researches any brand, writes 40 ad prompts from scratch, and fires them all to Nano Banana 2.
One brand name + one URL = 40 production-ready static ads.
All inside Claude Code.
I took @alexgoughcooper's brilliant framework and automated the whole thing inside Claude Code.
Perfect for DTC brands and agencies who need high-volume ad creative without briefing a designer or spending hours in Canva.
If you're finding winning ad concepts on Meta and manually recreating them one at a time in Higgsfield — copying prompts, pasting product details, tweaking aspect ratios, downloading, organizing...
This system eliminates the entire loop:
→ Give Claude a brand name and URL
→ It researches the brand's fonts, colors, packaging, and photography style
→ Builds a Brand DNA document from scratch
→ Fills in Alex's 40 proven ad templates (headline, us vs them, testimonial, UGC, review cards, stat callouts) with brand-specific details
→ Fires every prompt to Nano Banana 2 with your product photos as reference
→ Downloads finished ads into organized folders with an HTML gallery
No Higgsfield.
No manual prompt filling.
No copy-pasting between tools.
What you get:
→ 40 ad formats filled with your exact brand colors, fonts, and copy
→ 4 variations per format so you pick the best output
→ Product photos passed as reference so the model matches your real packaging
→ A reusable system — new brand, new folder, same pipeline
Built 100% in Claude Code with Nano Banana 2.
I put together a full playbook & Loom video showing the exact process to set this up yourself.
Want access for free?
> Like this post
> Comment "NANO"
And I'll send it over (must be following so I can DM)
English

I built an openclaw tool that automatically builds websites for leads it scrapes from google maps, auto-records the website as a video, and sends it to them as a cold pitch...
It literally screen records the website that was made for THEIR business, so the lead will feel it's personalized
This is an all encompassing machine to sign clients and fulfill all in one loop
Reply "video" and I'll DM you a free prompt to build it yourself. (must be following)
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I run my meta ads with @openclaw for $0/month 😱
here's the system that runs autonomously:
step 1: daily health check
→ social-cli (major shoutout to @vishalojha_me) wraps @Meta's marketing API (token refresh, pagination, rate limits all handled)
→ am I on track? what's running? who's winning? who's bleeding? any fatigue?
→ the same 5 questions I asked Ads Manager every morning for 20 years
step 2: catch dying ads before CPA spikes
→ @OpenClaw pulls daily frequency by ad
→ frequency > 3.5 = audience is cooked, CTR is about to drop
→ this one signal saves more money than any dashboard
step 3: auto-pause bleeders + shift budget to winners
→ CPA > 2.5x target for 48hrs? auto-pause. no hesitation.
→ ranks every campaign by efficiency. recommends shifting spend.
→ last fri it paused an $87 CPA campaign at 3am and scaled my best performer 30%
step 4: write new ad copy from your winners
→ agent analyzes what's working (hooks, angles, CTAs)
→ generates variations based on the patterns in YOUR top performers
→ copy modeled on what already converts in your account.
step 5: upload ads directly to your account
→ new creative + copy
→ live in @Meta Ads Manager
→ no more downloading, formatting, clicking through the upload flow
→ agent handles the entire publish cycle
step 6: content concepts + morning brief
→ spots patterns across winners and suggests what to test next
→ delivers everything to Telegram, Slack, wherever you want it
→ 90 seconds to read. reply "approved." done.
input: your ad account + your target CPA
output: an AI that monitors, kills, scales, writes, AND uploads your ads
dozens of hours in ad manager → 1 text message
I packaged the entire system as the Meta Ads Kit.
5 @OpenClaw skills:
- meta-ads (daily checks + auto-pause)
- ad-creative-monitor (fatigue detection)
- budget-optimizer (efficiency scoring + shift recs)
- ad-copy-generator (writes variations from your winners)
- ad-upload (publishes creative directly to your account)
giving it away free.
comment ADS + like + follow
(must follow so i can DM)
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Jacob Mørch retweetet

so I’m starting to believe more and more that the most effective startup employees will have custom agents and personal software they bring to their jobs
and these people will become 100x employees
how I see this working:
personally, the way I operate now is simple
basically whatever I’m working on, I’m trying to automate parts of it in the background while I work on it
I’m either building agents that can take over the task as it comes up
or building software that eliminates it entirely
and this stack of software slowly becomes an extension of m
every week it gets a extended, refined, and more capable of doing the things I don’t want to do or the things I shouldn’t be wasting time on
over time, it stops feeling like “tools” and starts feeling like infrastructure
a personal backend
a private ops team
a swarm of specialized agents that quietly remove friction from everything I touch
and once you start working like this, it’s impossible to go back
you start seeing every repetitive action, every manual process, every annoying workflow as a bug
not in the company’s system but in your system
if you fix 3–5 of these bugs every week, you wake up a few months later with:
- your own automations
- your own research agents
- your own monitoring systems
- your own custom interfaces
- your own intelligence layer sitting on top of your job
it’s compounding leverage
and I think that’s where the 100x employee comes from
not from raw talent
not from hustle
but from the quiet accumulation of self-augmenting tools that raise your ceiling until you’re operating on an entirely different curve
most people will still be “doing work.”
a few will be architecting systems that do their work for them
those people win
those people become irreplaceable
those people become their own force multipliers
companies that recognize this and empower it will end up hiring individuals who effectively show up with their own internal R&D department in their github repo
we’re entering the era of the 1000x startup employee
and it’s going to change everything
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@sindrewino Burde vært motsatt ja. Galskap å få et helt folk til å putte penger i plank og takstein i stedet for næringsliv og verdiskapende aktivitet
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@taimurabdaal Incredible on paper. A shitshow in practice. One of the worst UX experiences out there, close to Microsoft level of bad
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@VFinnishProbs You mean *tax funded* healthcare, education and parental leave.
English

Last time the UK stood outside an imperial trading zone: stagnation & inflation #Bremain has reason on its side: foreignpolicy.com/2016/06/17/wel…
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Jacob Mørch retweetet

You are a taker, not a maker. All you’ve done your whole life is take from the makers of the world.
The zero-sum mindset you have is at the root of so much evil. Once you realize that civilization is not zero-sum and that it is about making far more than one consumes, then it becomes obvious that the path to prosperity for all is just let the makers make.
Regarding Tesla, the reality is that I have been given nothing.
However, if I lead Tesla to become the most valuable company in the world by far and it stays that way for 5 years, shareholders voted to award me 12% of what is built. Anyone who wants to come along for the ride can buy Tesla stock.
If Tesla “merely” becomes a $1.999 trillion dollar company, I get nothing. This is a great deal for shareholders, which is why they voted so overwhelmingly to approve this, for which I am immensely grateful.
And they did so by a margin far more than you won your political seat.
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@signulll See Paul Kingsnorth’s thesis: we’ve moved from the 4 P’s as basis of life (Place, People, Past & Prayer), to the 4 S’s (Self, Science, Sex & Screen)
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this is simple. after the internet esp the hierarchy completely flipped:
before: survival → family → companionship → self
now: self → career → lifestyle → maybe companionship
social media made the self the protagonist of every story. & capitalism funds the crap out of it too (e.g. constantly marketing to you about self improvement)
the modern individual ends up kinda perfectly optimized for independence, & perfectly incapable of interdependence. everything external like partners, friends, even family is judged by whether it enhances the self, not whether it anchors it. you’ll see this in therapy talk all the time about cutting ppl off etc.
it’s efficient as hell, & amazingly tragic. we sorta built a culture where everyone is their own god, & but no one has a congregation.
Simon Sarris@simonsarris
It's actually mysterious how many smart single people there are that cannot find a partner. So many people want a well-defined thing, and that thing exists in droves, and they cannot find it. Also it's each-other.
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Hello world. #AMA I will respond in written and video form. Thank you!
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@benln @natfriedman "The cultural prohibition on micromanagement is harmful."
What does this mean? Looks pro-micromanagement while sub-bullets that follow argue against.
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Hva med å bare gjøre det latterlig enkelt.
300 000 kr i minstefradrag, så flat 40 % skatt på alt over (uavhengig av om det er lønn eller utbytte).
Så får politikerne klare seg med det de får. Og nåde dem som sier man skal kutte sykepleiere og lærere før alt annet tull.
Bare tenk på hvor mye som kan spares i byråkratiet ved en slik forenkling. Folk hadde visst nøyaktig hva de betalte, og hva de fikk igjen. Enklere blir det ikke.
Vi trenger ikke mer «skattepolitikk». Vi trenger rettferdighet og enkelhet. Punktum.
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