Universal telling filmmakers where they should take their films if they care about theatrical.
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Variety@Variety
Universal Pictures is extending its theatrical window in a major strategy reversal: • The studio has committed to a minimum five-weekend exclusive run in 2026 and seven weekends in 2027 before their films move to home entertainment. • The move is a major win for theater owners, who have long argued audiences won’t rush to cinemas if movies arrive at home just weeks later. • “Our windowing strategy has always been designed to evolve with the marketplace, but we firmly believe in the primacy of theatrical exclusivity,” NBCUniversal Entertainment chair Donna Langley told the New York Times. variety.com/2026/film/news…
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