Law Firm Marketing Summit

We've had two great sessions on diversity and inclusion, and on legal directories as breakouts, swiftly followed by a case study on @BCLPlaw 's rebrand by their CMO, & conference chair Alessandra Almeida Jones who shared her experiences overseeing this rebrand.

This panel helps delegates determine whether to adopt a sector approach, and if so, how.

There has always been a tension between promoting a law firm’s practice areas and targeting specific sectors. While some firms have successfully positioned themselves as industry sector experts, many more have found it hard to achieve.

Our Panel on sectoral positioning includes Anand Jeyaram, Director, Global Clients & Industries, @WhiteCase with Adam Soames, Global Head of Business Development & Strategy, @HoganLovells and John Babtie, Global Head of Sectors & Clients, @Freshfields

An example of what MyMai offers for its users, illustrating his earlier explanation and guidance on the use of the tool by law firms. A lively discussion ensues.

Baron talks about comparative approaches to thought leadership in the US and UK. Important differences in staffing and approach.

Some pragmatic comments from Novarese on producing effective, memorable, and accessible content, including making it relatable and readable. Baron adds her own thoughts on ensuring lawyers understand what clients REALLY want.

It will make use of case studies with the aim of providing delegates with practical tips on when thought leadership makes sense for their firms and how to implement it successfully. 2/2

Our panel of experts ask what makes compelling thought leadership, recognising that what works in one jurisdiction can fall flat in another. 1/2

Our thought leadership panel: John Malpas, Editor, @GlobalLegalPost Alex Novarese, Head of Content and Digital Marketing, @HSFlegal Sadie Baron, Chief Marketing Officer, @reedsmithllp

Some open and measured thoughts from Gleghorn. We move on to the next session

We're off - after a brief biography, Gleghorn speaks about priorities, diversity, leadership and making collective decisions.

In this keynote interview, he will explore how marketing and BD professionals can win the trust of their firms’ stakeholders. 3/3 #L

Specialising in technology, media and communications, life sciences and private wealth, the firm acts for 32 of the world's top 50 brands; some of the world's most exciting start-ups; and some of the world's wealthiest families. 2/3

In this keynote interview, he will explore how marketing and BD professionals can win the trust of their firms’ stakeholders. 3/3 #LFMS24

Our next session after the coffee break will be on The Law Firm Leader’s Perspective: Keynote Interview with Shane Gleghorn of @TaylorWessingUK He will be interviewed by Mike Beswick, BD, Marketing and Communications Director.

And here are the details of the speakers and topic: linkedin.com/posts/law-firm…

We're now underway with our first panel session of the day.

Welcome to the Law Firm Marketing Summit at the RSA. Our morning sessions are underway. Follow us on LinkedIn for more details during the day. First off, our keynote: linkedin.com/posts/law-firm…

Sexual misconduct by a partner or employee is rated as the worst reputational risk for a law firm - ranked above a major cybersecurity or data breach, marketing executives believe @LFMSummit. However, Jonathan Ames @TimesLaw says regulatory issues get more press interest now.