Lean Content

Marketing strategy isn't as complicated as the boffins would make you believe. 😵 It's basically 3 things: Segmentation, Targeting and Positioning. ⛷️ In English? 1. Get to know your customer 👭 2. Find out where they hang 🤔 3. Say something they care about 👀

Thanks for the shout out on authenticity, @preneur_world! Read it here: 👇 preneur-world.com/jo-millett-aut…

I got to have a lovely cuppa and chat this week with @FreelanceMum01 - all about how I set up the business and what it's like being a mum and a freelancer. Give it a listen: freelancemum.co.uk/2024/02/20/fro…

Our next episode of #NicheUponAStar is out now! We interviewed the fantastic Freya Swenson-Costello about: ✅ What being neurodivergent means for her ✅ Building confidence and keeping it positive leancontent.co.uk/podcast

It's time for @Andre_Spiteri! An amazing episode packed full of ideas and guidance: 🥇Don't overthink your own good ideas 🥈Keep putting one foot in front of the other Listen here or wherever you find your podcasts #NicheUponAStar leancontent.co.uk/podcast/

We've started a ruddy podcast, mate. And we've got incredible guests like @straightfactsyo talking honest #freelance life. Give us a listen: open.spotify.com/show/164BdOCvI…

@Andre_Spiteri A2. For business, I only ever use the networks that bring in sales leads. I've tinkered with Insta but it's never actually led to work for me, so I ditched it 🥳 For now, because I'm B2B, it's simply LinkedIn and (barely) Twitter #ContentClubUK

Q2: How do you decide which social media networks to place your focus on, and which ones aren't worth your time? #ContentClubUK

@ruthsedarwrites @Andre_Spiteri Thank you for expressing that so beautifully!

As you've probably guessed by now, today's sesh is all about social media. And Q1 is: Do you have a social media strategy? What is it? #ContentClubUK

@Andre_Spiteri A1. Nope! No social media strategy. But lately my thing has been to be super niche with social, using LinkedIn only for messaging within a tiny niche, and using Twitter only for, well, this... Keeps my hand in, without being too much for me to manage :) #ContentClubUK

@Andre_Spiteri I remember years ago I did a speech, got 52 leads and entered them into a 6 email funnel. The funnel fucked up, sent all 6 emails at once to all 52 people who'd signed up to my newsletter. Hahahaaaa FML Hard relate, [insert Andre's name] x

Sent my first ever newsletter. So obviously there's been a fuck up with the code and the subject-line reads [first name goes here] instead of people's actual names. Ugh.

@LoveRosiee1 @christina_p I actually stole this idea from a friend who used ChatGBT to plan a 2 week-long family holiday in Scotland! The ideas it generated were bang on!

@LeanContent_ @christina_p love the idea of using it for planning with the kids, why didn't I think of that!? #ContentClubUK

Q3. How are you using AI, if at all, in your content workflow? (I've been asking this here every few months to see if there are any trends in uptake as we move through the year!) #ContentClubUK

@christina_p A2. I'm not fussy, I sometimes like to set my own brief and work with clients who need support creating a strategy. But sometimes the dream client comes along, and they already have a vision, a strategy and set goals. It happened recently and it's been amazing. #contentclubuk

Q2. What does your dream content project and client look like? #ContentClubUK

@christina_p A1. Dare I say it, I don't! I rely now on networking, word of mouth and only use LinkedIn mail for connecting and conversations. #contentclubuk

Q1. Social Media. How do you use social media to promote your services or personal brand? Have you switched the channels you focus on in line with changes like the Twitter algorithm and rise of TikTok? #ContentClubUK

@Andre_Spiteri Happy 7 years! Today is my 5th anniversary of being in business as well.🥰

Today marks 7 years I've been freelancing full-time — officially the job I've had for longest. It's been a wild ride and there have been ups and downs. But I'm grateful for all the brilliant people I've met along the way, and for the freedom it's given me. Here's to 7 more.

On this day 4 years ago, I got the keys to my first office. Aw.🥰

@ThatWriterJon Same here. I thought that only famous rich geniuses could become writers. I wish I'd known then that the only barrier to entry is in my own head.

@ThatWriterJon Definitely, it's worth it for the headspace you get back. This was a rare non-fiction business book that actually did what it said on the tin. Cover. 🥳📚

@Andy_Helios @ThatWriterJon It's ruddy genius, Andy. You'll love it. Basically everything that can be scheduled goes in your calendar as a meeting, anything that can be done in 2 mins or less gets done 'now' and everything else goes on a magic list. When I was swamped it saved me, so many times x

@ThatWriterJon A2. Don't wait 10 years to become a writer. Leave teaching, you will find work waaaay easier than you think you will. Just do it. #ContentClubuk

@ThatWriterJon A1. Reconciling my business accounts, a point that I was reminded of this morning 🙈 #ContentClubuk