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@ManuBeckerman
Me gusta mucho la música. The revolution will not be televised.
The Dark Side of the Moon Beigetreten Temmuz 2012
108 Folgt290 Follower
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eran tan pero tan burros que sacaron la teoría de conjuntos de los programas escolares (matemáticas) por creer que llevaba a ideas <de conjuntos>, comunitarias y de izquierda
Lucía Requejo@lusydespues
además de golpistas, asesinos, torturadores y violadores, de tirar gente viva al río y secuestrar bebés, eran impresionantemente burros. tanto así que prohibían libros de física que hablaban de "la cuba electrolítica".
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mi mamá nunca nos compró muchas cosas ni nos dejó subirnos al consumo de moda de turno pero siempre que tuvo la oportunidad, nos invitó al recital al que queríamos ir.
y eso se lo voy a agradecer toda la vida, porque me hizo la persona que soy hoy.
te amo ma, aguante la música
new age retro chabon@lttlebiggdrums
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@YoSoyCosta 15 partidos en river 0 goles.
Metros recorridos en cancha: 4
Yo ya no sé.
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Creative testing is NOT about how you structure your tests in Ads Manager.
It's more about how you approach your overall strategy.
I've been auditing accounts a lot lately and here are the mistakes I keep seeing:
1. They never graduated from 'rapid format testing'
They're just trying to test as many formats as possible in the name of creative diversity. This works for a while, but eventually brands hit a wall... which is when they reach out to me.
2. They're using outdated personas instead of trigger-based audience segments
Like, they'll say their persona is 'Gen Z girls with disposable income,' but they should be thinking 'Gen Z women who are highly ambitious but struggle with imposter syndrome while climbing the corporate ladder.' The way you market skincare to those two people is completely different.
3. They're testing more brand calendar assets vs. evergreen content
Your Mother’s Day creative won't work in October. But your "founder's story" hook is always cash.
4. They have limiting beliefs without data to back them up
"UGC doesn't work for our brand" without knowing WHY. Your bias keeps you from trying big swings or formats altogether.
5. They test dumb things like partnership ads vs. brand handle
Just do the partnership ad. Meta uses data from the creator's page to find new audiences. It's why you're working with the creator in the first place.
6. They only work with one type of creator
If all your creators look the same, sound the same, and have the same follower count... you're missing something here. Goes double if your creators don’t actually match your audience.
7. They have no roadmap… just reacting week to week
I plan quarterly, roadmap monthly, and then execute on a weekly production schedule. This allows for big swings and dispersing testing throughout the year without feeling like I need to get all insights now.
BONUS:
They blindly copy competitors or other big brands with fake "good criteria" like only using ads that have been running 100+ days, have the highest impression rate, etc.
Long-running doesn't mean high-converting. It might just be buried in an ASC+ campaign no one's touched in months.
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@Littleboogiema Boogie vi muchas refes y camisetas de Paraguay en tus videos, tenés algo q ves con el país? Saludos, me encanta lo q estás haciendo
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@ManuBeckerman el de medellín es increíble, re personal. también me gusta mucho el de una amiga que es dominicana pero vivió mucho en cuba, habla como nadie que escuché en la vida.
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