Marketing Science

Marketing Science congratulates Jia Liu and Olivier Toubia for winning this year's John D.C. Little Award.

Great podcast from INFORMS on a Marketing Science paper about Airbnb featuring Hui Li of CMU. informs.libsyn.com/resoundingly-h…

Press release: CATONSVILLE, MD, November 1, 2018 – With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than... facebook.com/MarketingScien…

CATONSVILLE, MD, October 3, 2018 – A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually... facebook.com/MarketingScien…

Press Release: CATONSVILLE, MD, September 4, 2018 – A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the... facebook.com/MarketingScien…

Read Marketing Science ambassador Rajan Sambandam's commentary on “Personalization in Email Marketing: The Role of Noninformative Advertising Content?” by Sahni, Wheeler and... linkedin.com/pulse/call-me-…

PRESS RELEASE: CATONSVILLE, MD, August 1, 2018 – A group of data scientists conducted an in-depth analysis of major innovations and stock market bubbles from 1825 through 2000 and came away with novel takeaways... facebook.com/MarketingScien…

Congrats to various awards winners at the 40th Marketing Science conference facebook.com/MarketingScien…

40th ISMS Marketing Science Conference facebook.com/MarketingScien…

40th ISMS Marketing Science Conference facebook.com/MarketingScien…

40th ISMS Marketing Science Conference facebook.com/MarketingScien…

40th ISMS Marketing Science Conference facebook.com/MarketingScien…

40th ISMS Marketing Science Conference facebook.com/MarketingScien…

Live streaming of various awards today at 5.30pm

Panel discussions on Marketing Science field Guide to machine learning and algorithm

As you are making your way to our 2018 Marketing Science conference, I want to bring your attention to below items: Live-streaming of Plenary Session for Awards Ceremony via Marketing Science’s Facebook Account... facebook.com/MarketingScien…

phd consortium session has started

I posted a new video to Facebook facebook.com/MarketingScien…

Are you ready for the 2018 Marketing Science Conference?

PRESS RELEASE: CATONSVILLE, MD, June 1, 2018 – While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually... facebook.com/MarketingScien…